WHY INVEST IN FAIRMONT HOTELS & RESORTS · 2017-11-02 · CURRENT 24 Countries 75 Hotels 29,131...

WHY INVEST IN FAIRMONT

HOTELS & RESORTS

August 2017

Celebrating the heart of the destination through charismatic

service and thoughtful attention to detail, Fairmont leaves

guests feeling cherished and exceptional. Experience

Fairmont’s grand presence through its distinctive public

spaces with local design inspiration, classic cuisine or its

history of hospitality and see why this brand has been

unforgettable since 1907.

UNFORGETTABLE.

SINCE 1907.

The Fairmont story began in 1907, with the opening of an iconic

hotel — Fairmont San Francisco. That same year, Fairmont’s New

York hotel, The Plaza, opened. Since our founding, Fairmont has

never been a brand that imposes itself upon a culture. Rather, we

have ensured that each of our 70 hotels, from San Francisco to

New York to London to Monte Carlo and on to Asia, captures and

connects to each destination’s distinctive spirit and becomes “the

place to be”.

WHY INVEST IN FAIRMONT POSITIONING 2

CHARISMATIC

THOUGHTFUL

CHERISHED

EXCEPTIONAL

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1st and only

Hospitality Company with the prestigious J.D. Power President’s

Award

FAIRMONT HAS REAL VALUE

AROUND THE WORLD

88%

Reputation Performance Score (RPS)

Awarded #1

Facebook Page

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CURRENT

24Countries

75Hotels

29,131Keys

15Residences

100%Managed Hotels

PIPELINE

11Countries

16Hotels

5,801Keys

17Residences

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AN EVER EXPANDING PORTFOLIO

FAIRMONT PIPELINE

Fairmont Al Jazayer Beach, Bahrain, 215 rooms

Fairmont Wuhan, China, 324 rooms

Fairmont Cairo Pyramids, Egypt, 250 rooms

Fairmont Fokah North Coast, Egypt, 250 rooms

Fairmont Sharm el-Sheikh, Egypt, 414 rooms

Fairmont Amman, Jordan, 309 rooms

Fairmont Kuala Lumpur, Malaysia, 690 rooms

Fairmont Costa Canuva, Mexico, 250 rooms

Fairmont Rabat, Morocco, 200 rooms

Fairmont Taghazout Bay Resort, Morocco, 155 rooms

Fairmont Saint Lucia, St Lucia, 120 rooms

Fairmont Marina Abu Dhabi, UAE, 563 rooms

Fairmont Austin, USA, 1,048 rooms

Fairmont Los Angeles, USA, 394 rooms

Fairmont Jeddah, Saudi Arabia, 315 rooms

Fairmont Riyadh, Saudi Arabia, 304 rooms

WHY INVEST IN FAIRMONT NETWORK & PIPELINE 5

OPENINGS 2017 AND BEYOND

FAIRMONT CENTURY PLAZA, USA (Q3 2018)

FAIRMONT AMMAN, JORDAN (Q2 2017)

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THE SAVOY

A FAIRMONT MANAGED HOTEL

LONDON, UK


FAIRMONT FLAGSHIPS

THE PLAZA

A FAIRMONT MANAGED HOTEL

NEW YORK, USA


FAIRMONT FLAGSHIPS

FAIRMONT BANFF SPRINGS

BANFF, CANADA


FAIRMONT FLAGSHIPS

FAIRMONT THE PALM

DUBAI, UAE


FAIRMONT FLAGSHIPS

FAIRMONT PEACE HOTEL

SHANGHAI, CHINA


FAIRMONT FLAGSHIPS


LATEST OPENINGS

FAIRMONT ROYAL PALM MARRAKECH, MOROCCO

FAIRMONT CHENGDU, CHINA

FAIRMONT QUASAR ISTANBUL, TURKEY

FAIRMONT FUJAIRAH, UNITED ARAB EMIRATES

TURNING MOMENTS INTO

MEMORIES.

FAIRMONT AND

DESTINATION

Connection Between

GUEST AND

DESTINATION

Connection Between

FAIRMONT AND

GUEST

Connection Between

WHY INVEST IN FAIRMONT KEY IDENTIFIERS 12

FAIRMONT GOLD.

EXCLUSIVE EXECUTIVE FLOOR


Fairmont Gold is our next level of hospitality: a

dedicated space in many of our hotels, featuring

elevated guest room design and a fully staffed

Fairmont Gold residents-only lounge

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ICONIC MEETING AND

EVENT SPACES


Fairmont’s brand name—according to J.D. Power -

is the most highly regarded amongst luxury

meeting and event planners. Event planners

around the world seek out Fairmont as the

leading operator of luxury hotels of scale: hotels

that can accommodate midscale and large events

at various price points, without compromising on

luxury.

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TOP-RANKED GOLF


Associated by golfers from around the globe with

the most inviting fairways and exhilarating shots.

Many courses designed by great names in the

business: Robert Trent Jones, Jr., Greg Norman,

Sam Torrance and Stanley Thompson. Eight

managed courses in three countries (Canada,

Bermuda, Scotland) and partner courses in the

U.S. and Mexico.

BRAND ADVERTISING.

WHY INVEST IN FAIRMONT COMMUNICATION16

Formulated to feel “of the moment,” like an

Instagram image, Fairmont’s advertising captures a

guest’s moment of discovery:

Each of over 150 digital “moment” ads

advertisement ends with our tagline:

UNFORGETTABLE. SINCE 1907.

AWARDS & ACCOLADES.

• More than 155 awards for 74 hotels

•10 WORLD’S BEST HOTELS including Fairmont Mount Kenya

Safari Club, Fairmont Mara Safari Club, Fairmont Monte Carlo,

The Savoy London, UK, a Fairmont Managed Hotel, Fairmont

Chateau Whistler, Fairmont Le Manoir Richelieu, Fairmont

Chateau Lake Louise, Fairmont Acapulco Princess, Fairmont

Mayakoba, Fairmont Kea Lani Hawaii

DIGITAL COMMUNICATIONS.

WHY INVEST IN FAIRMONT COMMUNICATION17

Facebook Fans:

295,400 LIKES

→ FANBASE ACTIVATION WITH CONTEST SUCH AS:

Twitter Followers:

167,000 FOLLOWERS

ACCORHOTELS DISTRIBUTION

SOLUTIONS

WHY INVEST IN FAIRMONT DISTRIBUTION18

43%HOTEL

PMS

57%ACCORHOTELS

CENTRAL

RESERVATION

SYSTEM

CALLS CENTERS, INTRA HOTEL &

CLUSTER SERVICES

ACCORHOTELS WEB

WEBSITES, MOBILE SITES

& APP

WEB PARTNERS (OTAS)

GDS/IDS

30% DIRECT SALES

27% INDIRECT SALES

15%

15%

19%

8%

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,

FAIRMONT PRESIDENT’S CLUB

WHY INVEST IN FAIRMONT DISTRIBUTION19

Our guest-recognition database and program designed

around our members’ passions – designed to attract and

retain the most loyal and highest spending guests. FPC

has over 3.3 million members that generated 2.4 million

room nights and $550 million in revenue in 2015.

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• Le Club AccorHotels represents 30% of AccorHotels revenue

• Le Club AccorHotels members stay 2 TIMES MORE often than non-

member customers

32 MILLION LE CLUB ACCORHOTELS MEMBERS

+20,000 MEMBERS ENROLLED EACH DAY

In 2018, Fairmont Loyalty Programs will join Le Club

AccorHotels loyalty program

ACCORHOTELS LOYALTY

PROGRAM

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CANADA

18 Fairmont Hotelswith revPAR index = 96 to 184

UNITED STATES


MANILA

1 Fairmont Hotelwith revPAR index = 117

MONTREAL


TORONTO


VANCOUVER


BOSTON


SAN FRANCISCO


MEXICO


CAIRO


HAMBURG


DUBAI & ABU DHABI


SINGAPORE


FAIRMONT PERFORMANCE

REVPAR INDEX AS OF END 2016

WHY INVEST IN FAIRMONT PERFORMANCE20

Figures as of end 2016 – Str Or Hospitality On Source: Only Subsidiary Or Managed Hotel Rgi Versus Its Competitive Set

WHY INVEST IN FAIRMONT HOTELS & RESORTS · 2017-11-02 · CURRENT 24 Countries 75 Hotels 29,131...

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Transcript of WHY INVEST IN FAIRMONT HOTELS & RESORTS · 2017-11-02 · CURRENT 24 Countries 75 Hotels 29,131...