Why Infrastructure matters?!

Infrastructure Matters because business outcome matters Gabi Bauer Head of Marketing Systems & Technology Group DACH

© 2014 IBM Corporation 2

Today‘s leaders recognize the importance of technology

IBM CEO Studies

Technology factors

Market factors

Macro-economic factors

People skills

Regulatory concerns

Socio-economic factors

2006 2008 2010 2012 2013

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Source: IBM Institute for Business Value, Global C-Suite Study, 2013

IBM CEO Studies


Mobile, social, cloud, big data and analytics are changing how we live, work and interact

40% of people socialize more online than they do face-to-face

300x growth of digital content between

2005-2020

57% of companies using cloud to drive competitive and cost advantages

80% of all data is unstructured and growing 15x the rate of structured data

63% of people expect to be doing more shopping on their

mobile devices over the next couple of years

Infrastructure Matters


Source: *STG CAMS2H13 021914 **IDC Predictions 2014

Who is buying is evolving.

Spending by groups outside of IT will outpace that of IT in 2014**

How we engage needs to evolve.

What clients are buying is evolving.

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$20,00

$40,00

$60,00

$80,00

$100,00

$120,00

2014 2015 2016

Market Growth*

23% CAMS

-22% Base IT

Products Solutions

Direct Sales

Simple brand

Co-Selling

Multi brand

$(B

)

The rapidly evolving market drives the Transformation of STG


Composable Services

Dynamic Services, defined by Software

Cognitive Systems

Unstructured Data in Motion

Unpredictable Workloads

A Variety of Devices

Open Innovation

Infrastructure As-a-Service

Monolithic Applications

Static Infrastructure

Programmed Systems

Structured Data At Rest

Stable Well-Defined Workloads

Standard Devices

Proprietary Standards

Corporate-owned IT

From… To…

These new trends are changing workloads, driving the need for more agile and efficient IT environments

Market Changes in IT environment


Infrastructure Matters

-- Brian Hopkins et al., Forrester Research, “Forrester’s Top 15 Emerging Technologies To Watch: Now To 2018”, February 2013.

Infrastructure matters because business outcomes matter and new outcomes entail new infrastructure demands

“A wide range of innovations is happening at the infrastructure layer, as continued hardware improvements drive new capabilities for compute, storage, and networking and combine with new innovations in software. These will recombine in numerous ways to create much more capable infrastructure and application platforms.”


Security

Infrastructure Matters when

Mobile & Social

Big Data & Analytics

Ensuring secure transactions and interactions

Cloud

Improving the economics of IT

through efficiency and delivering new

products and services faster

Handling large volumes of data and driving real-

time insights

Revolutionizing information sharing and collaboration across the enterprise

Infrastructure Matters as part of IBM Strategy

Industry leaders and Governments rely on infrastructure from IBM to drive real-time insights, share information and ensure secure transactions all while improving the economics of IT.

© 2014 IBM Corporation 8 8

Cloud Improving the economics

of IT through efficiency and delivering new products

and services faster

Organizations and managed service providers rely on IBM infrastructure to build private & hybrid clouds to optimize their social, mobile, and big data workloads. We’ve helped over 10,000 clients

deploy trusted cloud solutions based on open standards.

Responsiveness Matters Efficiency Matters Resiliency Matters

Infrastructure Solutions for Cloud


Building on the experience of thousands of client engagements, IBM offers unique infrastructure capabilities to rapidly create value

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Enterprise Private and Hybrid §  Consolidate all workloads

-  Power Solution Editions for AIX, i, Linux

-  Linux on System z

§  Automate Cloud and Enable Hybrid with SDE

-  SmartCloud Entry with OpenStack

-  Platform Computing and GPFS

-  Platform Computing Cloud Services

§  Optimize Storage for Cloud Delivery

-  XIV for Cloud

-  Grid Scale File Storage Systems

§  Speed Deployment and Simplify Management

-  PureFlex and PureApplication System

Cloud Service Providers §  Differentiate Services with Power or z and

Linux -  Power Solution Edition for SPs -  Cloud Management Suite for System z

§  Deliver Big Data / Analytics Services -  Platform Computing and GPFS -  Platform Computing Cloud Services

§  Deliver highly scalable Storage Services -  XIV for Cloud -  Grid Scale File Storage Systems

§  Enable Low Cost / High Scale Clouds -  OpenPower -  NeXtScale

§  Speed Deployment of Cloud Services -  PureFlex MSP Editions

Infrastructure Solutions for Cloud



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Optimized capabilities designed for big data and analytics workloads

§  DB2 BLU on Power – 7-10X lower TCO

§  Reference Architectures for Hadoop and Streams – faster TTV

§  IBM GPFSTM – worlds only proven enterprise-grade scale out file system

§  Platform Symphony – record setting benchmark for Hadoop workloads

Innovation in scale-out computing –x86

§  x3650 M4 HD performance, flexibility, reliability & customer satisfaction that’s better than competitive offerings Consolidate all workloads

Storage Innovation for big data & analytics

§  Real-time compression – 5X more data no performance hit

§  IBM MicroLatency™ - 100x performance improvement

§  FlashSystem storage can drive down costs by 50%

Analytics closer to the data – System z

§  Much of the worlds transactional data sits on z – integrate advanced analytics with IDAA;

§  Enterprise Linux Server, SPSS/Cognos on z; enhanced Hadoop integration.

Infrastructure Solutions for Big Data & Analytics


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Mobile Connecting the mobile enterprise

IBM Mobile solutions help you attract new customers, transform your business and IT infrastructure, develop mobile apps to boost

enterprise efficiency, and improve customer service and interactions. Put your business in motion. Become a mobile enterprise.

Speed Matters Availability Matters Security Matters

Infrastructure Solutions for Mobile



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§  Seamlessly integrate infrastructure with mobile applications

-  IBM Power Systems, IBM PowerVM, IBM PowerHA

-  IBM System z

§  Keep pace with rapid demand cycles with scale-in, -out, and -up

-  IBM System z

-  IBM GPFS

§  Provide security-rich mobile access to critical business information

-  IBM System z

-  IBM Power Systems, IBM PowerVM, IBM PowerHA

-  IBM System Storage DS8000

§  Provide a highly secure environment to analyze and store mobile data

-  IBM FlashSystem storage

-  IBM System Storage Easy Tier

-  IBM Real-time Compression software

-  IBM Storwize V7000 Unified disk system

-  IBM GPFS §  Accelerate flow of data to intelligence

-  IBM System Networking

-  IBM Platform Computing software §  Process data faster while handling more

users

-  IBM System z

-  IBM Power System

-  IBM PureSystem

Infrastructure Solutions for Mobile


Delivering innovation to put data to work with Big Data, Analytics, Cloud and Mobile Solutions

Mobile

Revolutionize the way IT is created and consumed

Insights from Data

Leverage systems that optimize big data & analytics performance

Cloud Innovations

Realize the true potential of public, private & hybrid cloud

ü Hybrid Cloud: SmartCloud Entry for Power Systems

ü Private Cloud: Update: Solution Edition for Cloud

ü Public Cloud: Solution Edition for Scale out Cloud

ü Public Cloud: Update: Power Systems Solutions for Service Providers

ü Big Data: Power Solution for Hadoop ü Analytics: Power Analytics for SPSS

ü Analytics: Power Analytics for BLU Acceleration

ü Analytics: Power Analytics for Cognos

ü Mobile: Mobile Scale Out Sales Offering with Worklight & WebSphere Application Server

New

New

New

Collaboration and Deployment Services

Analytical Decision

ManagementModeler

Collaboration and Deployment Services

Analytical Decision

ManagementModeler

Powered by

New

New New

New

Planned 2Q Announcement / GA*

POWER Systems Solutions Optimized for POWER 8

© 2014 IBM Corporation 14 VIRTUALIZED VIEW OF COMPUTE, NETWORK AND STORAGE RESOURCES

Application

There is a broad businesses need to overcome Infrastructure limitations in the market. IBM Platform Computing solutions can maximize the value of compute and data-intensive applications.

Application Examples • Simulation • Analysis • Design • Big data

IT constrained • Long wait times • Low utilization • IT Sprawl

Platform Computing

Application B (Custom, MPI)

Application A (Packaged ISV)

Application C (Big Data)

Today Future

Benefits • High utilization • Throughput • Performance • Prioritization • Reduced cost

Repeated for many

applications and groups

•  Clusters •  Grid •  HPC Cloud

VIRTUALIZED VIEW OF COMPUTE, NETWORK AND STORAGE RESOURCES

Faster time to results

Use fewer resources

Platform Performance – Business Benefit


•  Aviva •  BNP •  Citigroup •  Fortis •  HSBC •  JPMC •  LBBW •  International

Monetary Fund •  Mass Mutual •  Morgan Stanley •  MUFG •  Nomura •  Prudential •  Société

Générale •  Unicredit

•  Airbus •  BAE Systems •  Boeing •  Bombardier •  Bridgestone •  Ericsson •  Honda •  General Electric •  General Motors •  Goodrich •  Lockheed Martin •  Northrop Grumman •  Pratt & Whitney •  RedBull Racing •  Toyota •  TaylorMade •  Volkswagen

•  Abbott Labs •  Amgen •  AppliedBio/LifeTech •  AstraZeneca •  Covance •  Covidien •  DuPont •  Forest Labs •  GenomeQuest •  Genentech •  GlaxoSmithKline •  Health Dialog •  Monsanto •  Partners Health •  Pfizer •  Pioneer Hi-Bred •  Sanofi-Aventis

•  Atomic Energy Canada

•  Broad Institute •  CERN •  DE Shaw •  Harvard Medical •  Harvard Business •  NC State •  NEON •  Sanger Institute •  St Jude Children •  Stanford •  Tufts University •  U of Miami •  U. of Oklahoma •  UNC •  Washington U.

Financial Services

Industrial Mfg.

Electronics

•  Agip •  BP •  British Gas •  ConocoPhillips •  EMGS •  Gaz de France •  Hess •  Kuwait Oil •  Nexen •  Petrobras •  PetroChina •  StatoilHydro •  Suncor •  Total •  Woodside

Other clients from further industries

•  AMD •  ARM •  Broadcom •  Cisco •  Cypress •  Freescale •  Infineon •  Hitachi •  Nvidia •  PMC Sierra •  Qualcomm •  Samsung •  SanDisk •  Sony •  ST Micro •  TI •  Toshiba

Walmart Bell Canada IRI AT&T

Telecom Italia Telefonica

Life Sciences

Gov & Edu Oil & Gas

Platform is already the primary choice of leaders in many different industries

Platform Computing - References


“[L]et me be clear—we are not exiting hardware,” she wrote. “IBM will remain a leader in high-performance and high-end systems, storage and cognitive computing, and we will continue to invest in R&D for advanced semiconductor technology.”

Our IBM HW Commitment

Ginni‘s Statement on Hardware in Wall Street Journal Mar 10th, 2014 and IBM 2013 Annual Report:


It’s no secret that IBM wants to move its technology into the kind of data centers that Google and other Web giants operate. Now comes evidence that Google is putting some serious work into that possibility. The Internet search company on Monday said it has designed a motherboard for server systems that uses IBM’s new Power8 chip, which has typically only been found in hardware designed by IBM itself. Google and other cloud-style companies now almost universally rely on x86 chips, the kind long associated with Intel.

Google said it developed the board to help adapt its software to run on Power8-based machines. “In order to do that we had to build a piece of hardware,” said Gordon MacKean, a senior director in Google’s hardware group at an IBM event in Las Vegas. MacKean also chairs the OpenPower Foundation, a multi-company group that IBM helped form in an effort to build a broader audience for its chip technology. The latest disclosures follow on the heels of others made by the group and IBM at an event in San Francisco Wednesday. He did not say whether or how Google might actually deploy Power8 technology to handle Web searches or other computing chores. But the hardware and software efforts certainly suggest that the technology trend-setter is at least seriously considering shifting some of its work away from Intel’s technology. Mark Miller, an Intel spokesman, said last week that it questions IBM’s claims that Power8 has performance advantages over Intel chips. “That said, we don’t take competition lightly and are not standing still,” he said.

New

Google Shows Off Hardware Design Using IBM Chips Google has developed a motherboard for server systems using IBM’s new Power8 chip

Google POWER8 Commitment


Power Systems Solutions – April 28 + Built for volume to provide growth into new

workloads – Cloud, Analytics, Mobile, Social

+ Open, extensible architecture in support of open standards ecosystem

+  Incredible workload performance –speed, performance, storage, energy savings

Call to action + Watch the Special Preview of IBM's Power 8 Technology video and the Power 8 Value Prop video

+ Drive clients to Power Announcement Webcast and STG Announcements at EDGE

+ Complete mandatory education on STG strategy & upcoming announcements and certify by May 9

Storage Launch – May 19 + Dramatically improves storage with data

virtualization + Enables Cloud scale deployments with high

performance self-tuning architecture (XIV for Managed Service Providers)

+ Flash performance accelerates business insights (Flash System 840)

+ Enhances flexibility with Software Defined Storage

HW Announcements in Q2


Watson has opened up a world of new possibilities

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2880 cores Single user system 2-‐3 sentences input 5+ days to retrain

Wikipedia, general corpus

Single Power 750, 240% faster 1000s of users

20 pages of input < Day to ingest and train

Medical corpus

Watson cloud service Millions of users Dialog chaining Few hours

Broad industry corpus

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IBM Watson - A new Area of Computing


A data-rich, societally important field helping Watson change how medicine is:

Ø Taught Cleveland Clinic Ø Researched MD Anderson Ø Practiced Memorial Sloan-Kettering Ø Paid WellPoint


Watson in Healthcare


This will be Watson

Sees Hears Experiences

Understands natural language Generates and evaluates hypotheses Adapts and learns

Reasons Explores Visualizes


Why Infrastructure matters?!

Technology

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