Why in the world would anyone go to Branson, Missouri
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Transcript of Why in the world would anyone go to Branson, Missouri
Why in the world would anyone go to Branson, Missouri
Why in the world would anyone go to Branson, Missouri
And how can we convince more people to go?
What is it?
http://www.youtube.com/watch?v=cQhi4DhqL2Yhttp://www.youtube.com/watch?v=Sotq2piLF3s&feature=related
Where is Branson?
http://maps.google.com/maps?hl=en&tab=wl
What does it actually look like?
Whats it like?
Population by Gender Males 46% Females 54% Population by Race White
94% African American 1% Native American 1% Asian 1% Hawaiian 0%
Other/Mixed 3% Median Age Population 43 Population 2005 7,010
Household Income Median $31,997 Murder, Man-Slaughter 0 0 0 0 0 1
Forcible Rape 4 4 7 6 6 9 Robbery 4 8 9 9 8 10 Elevation 722 feet
above sea level Land Area 5.7 Square MilesNearest Big Cities:
Springfield 39.8 Miles, Little Rock 141.2 Miles
How do you get there?
No flights were found that matched your search
No flights were found between Syracuse, NY (SYR-Hancock Intl.) and Branson, MO (BKG) that matched your request.
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What is the primary problem you must solve to be
successful?
What is the Competition?
Name everything good about
What do consumers think about
Name everything negative about
What do you advise?
Product
What do you advise?
Price
What do you advise?
Place
What do you advise?
Promotion
Write a positioning statement
Whats the BIG IDEA
Lets write the creative brief
What do we want the advertising to do?Who is our target?What do
they currently think?What would we like them to think?What is the
single most compelling promise we can make them?How do we make it
believable?Is there anything else worth considering that may get to
great creative work?
Are there any executional mandatories?