Why great business STORIES get funded, not great business IDEAS.
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Transcript of Why great business STORIES get funded, not great business IDEAS.
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Why great business STORIES get funded,not great business IDEAS.
By Ben Hucker
Principal & Founder
IEVOKE
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The great
capital
raising
myth:
"GreatbusinessIDEAS getfunded."
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Some great business IDEAS thatweren't able to secure seed or
venture money
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Not such great IDEAS
75%% of startups that
fail within 3
years of receiving
venture capital
investment
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Clearly there is more at play than theintrinsic IDEA of a business when it
comes to securing investment?
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If great business IDEAS do not getfunded then what does get funded?
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"Great businessSTORIES
get funded."
- Bill Fisher, Entrepreneur & Author ofThe 6 Secrets of Raising Capital
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Humansare
motivated,moved, byemotion
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Great business STORIES elcicit emotion
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At IEvoke, we help you create acompelling business STORY
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Your STORY can't be awork of fiction though
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It has to besubstantiated
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And it has to bemade
memorable
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We help you:
Tell your story,Substantiate your story, &Make your STORY memorable.
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1. Elevator Pitch2. One-Page Summary3. Formal Presentation
We build your STORY into
3 key documents:
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We take you...
From this... To this
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Our service ison-demand
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We offer a fixed-fee pricing pointso you can budget with certainty
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We work best with busyentrepreneurs and advisors
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Technology & Innovation
Our focus is:
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Don't let yourbusiness IDEAend up on thescrapheap