Why Get An AIPMM Certification - H.Del Castillo, AIPMM, 280 Group
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Transcript of Why Get An AIPMM Certification - H.Del Castillo, AIPMM, 280 Group
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo linkd.in/hdelcastillo
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Association of International Product Marketing and Management
• With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals
• The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industry
• Presently has offerings in North America, Europe, Middle East, Australia and Southeast Asia
• Membership benefits include eligibility for the certification programs, discounts to AIPMM events, and access to the career center, peer forums, tools, templates and publications
The Hub Of All Things Product Management
© 2013 H. Del Castillo Linkd.in/hdelcastillo
280 Group
• Provides AIPMM-authorized certification training prep courses
• Helps companies deliver products that delight their customers and produce massive profits by providing Product Marketing & Product Management consulting, contractors, training, certifications, books, templates and toolkits
• Since 1998, the 280 Group’s consultants, contractors and trainers have helped a wide range of companies, from Fortune 500 to startups to deliver and market great new products and achieve excellence in product management and product marketing
© 2013 H. Del Castillo Linkd.in/hdelcastillo
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)
© 2013 H. Del Castillo Linkd.in/hdelcastillo
What is your greatest challenge to remain in product management in case of a slowdown, merger, or acquisition?
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Get Certified
• Bestows internationally recognized credential
• Enhances opportunities for career advancement
• Improves earning potential
• Validates expertise regarding best practices
• Grants mark of distinction that sets you apart
• Connects you with experts and thought leaders
• Demonstrates commitment to your profession
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Why Certify Your Company’s Staff
• Increases your company’s value by enhancing your products’ value proposition
• Enhances your staff’s effectiveness to align work within your company
• Validates your staff’s competence regarding best practices and methodologies
• Connects your staff with experts and thought leaders across industries
• Grants mark of distinction that sets your staff apart
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Recommended Training & Certification by Role
Product Director
Senior Product Manager
Product Manager
Associate Product Manager
CPM®, CPMM® & Certified Innovation Leader (CIL®)
CPM® & Certified Product Marketing Manager (CPMM®)
Certified Product Manager (CPM®)
AIPMM ProdBOK® Training
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Seven Phase Product Life Cycle
Source: © 1998-2013, AIPMM, All Rights Reserved.
Gate Phase
© 2013 H. Del Castillo Linkd.in/hdelcastillo
What is ProdBOK®?
A widely accepted set of strategies,
methodologies, concepts, terms and activities
that make up the product management and
marketing domains, as defined by AIPMM
Applies to any product or portfolio across
industries throughout each phase of the
product life cycle
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Upcoming Courses Course & Location Dates Days Time
ACPM® Certification Prep Course & Exam
Seattle, WA
McLean, VA
Aug 26, 2013
Sep 16, 2013 M 8:30 am – 5 pm
CPM® Certification Prep Course & Exam
Seattle, WA
McLean, VA
Aug 27-28, 2013
Sep 17-18, 2013
T, W 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
Seattle, WA
McLean, VA
Aug 29-30, 2013
Sep 19-20, 2013
Th, F
8:30 am – 5 pm
Contact Melissa Holtzer, [email protected], for more information. Additional certification prep courses are available in Austin, San Jose, and London.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Upcoming Courses
Course & Location Dates Time
CIL® Certification Prep Course & Exam
Athens, Greece
Oct 10-11, 2013
9 am – 6 pm
CPM® Certification Prep Course & Exam
Athens, Greece
Singapore
Oct 8-9, 2013
Oct, 2013
9 am – 6 pm
8 am – 5 pm
CPMM® Certification Prep Course & Exam
Athens, Greece
Singapore
Oct 14-15, 2013
Oct, 2013
9 am – 6 pm
8 am – 5 pm
Follow the links provided to get more information regarding these courses.
© 2013 H. Del Castillo Linkd.in/hdelcastillo
For More Information About
• AIPMM membership benefits
• Certification courses in your area
• Defining the right product strategy & process to grow your business
• Strengthening your product portfolio
• Building and managing a high performing product management team to improve product results
© 2013 H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to profit for technology-based organizations.TM
Product Marketing Director
linkd.in/hdelcastillo
@hmdelcastillo