Why fans are Crucialand how to get more Natural fans

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The value of a fan is increasing

Facebook brand fans:• 80% more likely than non-fans to

be brand users.• 43% more spent in respective

categories vs. non-fans, despite not having a higher income.

• 18% more satisfied with their brands than are non-fan users.

• 11% more likely to continue using the brands than are non-fan users.

Users of brands who are fans are more receptive to those brands versus users who are not fans

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The average fan value increased 28% in 2013 versus 2010

Source: Syncapse 2013

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Social media and blogs generate real customers

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63% of companies using social media say it has increased marketing effectiveness – among other benefits

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Facebook is a destination site

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Facebook is overtaking Google, Yahoo, MSN, Windows live, Bing and Yahoo in total time spent online

Source: Webtrends

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Top 10 Reasons People ‘Like’ Brands on Facebook 

1. To support the brand I like (49%)

2. To get a coupon or discount (42%)

3. To receive regular updates from brands I like (41%)

4. To participate in contests (35%)

5. To share my personal good experiences (31%)

6. To share my interests / lifestyle with others (27%)

7. To research brands when I was looking for specific products/services (21%)

8. Seeing my friends are already a fan or “liked” (20%)

9. The brand advertisement (TV, online, magazines) led me to fan the brand (18%)

10. Someone recommended me to fan the brand (15%)

9Source: Syncapse 2013

Fans effect on advertising

COLD TARGETING

VS.

FANS

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.05%Avg. CTR of ads to non-fans

.35%Avg. CTR of ads to fans

Source: Webtrends

How do we generate fans?

We deliver fans through a mix of different channels and campaigns.

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Social MagazineSurveys

Landing pages

E-mail sendouts

Facebook

Google display

MSNAffiliate

RTB

Google Adwords

Bing

Social magazine

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Great content Great deals and competitions New fans

Magasin layout

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Incentive

Company USP

Like conversion

Image

Facebook friends

Image / video

Company info

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Campaign deliver example

Pre campaign fans.

Guarantuee fans

Total fans.

Viral effekt.

5.000

1.500

2.700

800

Viral = free fans

On average our campaigns over deliver by 30%

Campaign Launch

Phase 1Evaluation of your Facebook page and campaign setup and guarantee numbers of fans.

Phase 2We seed the campaign on our different campaign platforms and media channels.

Phase 3Analysis of campaign and reporting of the number of fans viral effect and search impact

Step 1 Step 2 Final Results

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Contact

EuroAds Denmark A/S

Nørregade 40, 4th floor

1165 Copenhagen

Direct: +45 88 80 46 85

Tel: +45 70 22 06 70

Fax: +45 70 22 06 71

Web: www.intro.socialmagazine.dk