Why facebook should start an affair with the magazine industry.

Why the Australian Magazine industry should start an affair.

Why the Australian Magazine industry should start an affair.

With facebook.

Why?

They are perfect for each other.

Imagine a world where the majority of your magazine subscriptions came from one source.

Imagine being able to directly influence tens of thousands of your readers, every day.

Imagine having access to the largest and most powerful focus group your magazine has ever had.

Imagine using this focus group to unearth genuine consumer insights that made your magazine better than

your competitors, consistently, for free.

Imagine?

That world exists, right now.

That world exists, right now.

But very few realise it.

HOLD UP.....

Who is this guy?

Who is this guy?

mudomedia.com.au

Who is this guy?

Media is the most engaged industry on facebook.

Media Automotive Fashion

Emotionally engaging content.

Is social media dynamite.

Most businesses have little of this

content to share

But you, as publishers, have…

A LOT of it.

A LOT of it.

It’s your business!

You have an unfair advantage...

LEVERAGE IT

Facebook Fundamentals

Advertising

Content

Community Management

Analysis

Growth

Engagement

Insights

Optimisation

= Advertising Live

= Social activity cycle

Engage with topical, linked content

Engage with topical, linked content

Facebook Your site

Deliver beautiful, relevant images

Deliver beautiful, relevant images

Facebook Your site

Gauge opinion

Gauge opinion

Facebook Your site

Develop a stronger understanding of your consumer, through analytics.

Measure how many consumers you are reaching.

Measure how many consumers you are reaching. DAILY

Measure how many consumers you are reaching. DAILY WEEKLY

Measure how many consumers you are reaching. DAILY WEEKLY MONTHLY

PROOF, IN NUMBERS

460,000+ fans

PROOF, IN NUMBERS

460,000+ fans

DAILY 38,000

REACH (in consumers)

PROOF, IN NUMBERS

460,000+ fans

DAILY 38,000 WEEKLY 266,000


PROOF, IN NUMBERS

460,000+ fans

DAILY 38,000 WEEKLY 266,000 MONTHLY 1,064,000


What does that mean in the real world?

Compare reach

Reach = 921,166* Reach = 1,064,000

*from Newspace website (official) ABC June 2012

Through facebook, your magazine can potentially reach over 1M consumers

per month.

Converting reach into magazine subscriptions

Discount Subscriptions for facebook fans.

Release code via facebook, link to

subscription signup page.





Encourage reader opinion pieces to be submitted

through facebook.

Best opinion piece is published in magazine,

author receives subscription.





Encourage reader opinion pieces to be submitted

through facebook.

Best opinion piece is published in magazine,

author receives subscription.

Release exclusive material to facebook first

Will drive share ability, increase reach and lead to more subscriptions.

So…

…What point are you making?

Facebook allows you to reach and influence a higher volume of qualified

readers, more often.



More reach equals more brand awareness and influence.

More reach equals more brand awareness and influence.

More influence leads to sales and subscriptions.



DO Publish as much relevant content

through your page as possible.

Give them a taste, not the full article.

This is why readers follow you!

DON’T Hold off posting content on facebook for fear it will cannibalize your print business.

GIVE THEM A TASTE.

If anything, readers will see more value –

putting your magazine on their consideration list.

REMEMBER Media is the most engaged industry on

facebook

You have an unfair advantage, your content.

Become a culture-maker.

USE IT!

Imagine a world where the majority of your magazine subscriptions came from one source.

Don’t imagine, that time is here.

THANKS! Mike Watkins Twitter.com/digiocial [email protected] 0406 734 767

Why facebook should start an affair with the magazine industry.

Education

Transcript of Why facebook should start an affair with the magazine industry.