Why Esra Karagoz 150615

WHY ESRA KARAGÖZ?

Prepared by: ESRA KARAGÖZ2015 June, Istanbul, Turkey

Outline

Who is ESRA KARAGÖZ? Why ESRA KARAGÖZ?

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Who is ESRA KARAGÖZ?Demographical & Academic Info

Born in Izmir in 1984, daughter of two teachers

Studied in BAL (Bornova Anatolian High School) for 7 years

Graduated BAL in the 1st rank

In 2002, 156th rank in University Entrance Examination held all over Turkey among 1,500,000 students & entrance to the first choice, Boğaziçi University Industrial Engineering department

Passed English proficiency exam in Boğaziçi University

Internships in:

Arçelik – Quality Systems Tukaş - Purchasing Vestel - IT Pfizer – Production Planning

Thesis on “Advanced Supply Chain Planning & Scheduling”

Graduated from Boğaziçi in 2006 with honour degree

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Who is ESRA KARAGÖZ? Work Experience

Business Analyst - Consulting

Deloitte Consulting (05.2006 – 11.2007) Business audit and evaluation of 100 companies that applied for “Turquality” brand support

program Designing 5 year strategic roadmaps for brands that has won “Turquality” award Business process reengineering of Supply Chain & Marketing processes of “Ülker Packaging

Group” (4 company head offices, 11 plants) within the scope of SAP Blueprint study

Marketing Specialist - Marketing

Koton Apparel Company (11.2007 – 08.2008) Project manager of “Logistics Processes Reengineering & Logistics Outsourcing” project Project manager of “CEM – Customer Experience Management” project Business process reeingineering of marketing & logistics processes

Strategic Planning & Business Development Specialist - Marketing

AvivaSA Life & Pension (joint venture of Aviva & Sabancı) (10.2008 – 03.2010) Preparation of 3, 5 and 10 year strategic plans Preparation of yearly marketing plan Design and foundation of “Customer Loyalty Program” Customer segmentation Business process reeingineering and forecasting studies

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Product Development Manager - Marketing

Domino’s Pizza Turkey (07.2010 – 05.2011) Management of all items in the national menu mix (19 pizza products, 29 side items)

Development of existing products, handling negotiations regarding customer complaints for products or toppings

Responsibility of new product pre & post launch & the whole product management process

Conveying brief for TV ad. films & product photo shooting, organization and realization of TV ad. films and product photo shooting

Preparation of all POP materials for the new products

Preparation of 1-3-5 year marketing strategy together with the marketing team

Determination of product management strategy, product positioning, pricing

Responsibility of product profitability, campaign management, combo pack preparation to increase sales, hitting the sales targets of the items

Effective management of the yearly New Product Development budget

Planning and realization of new product launch gatherings in distinguished hotels (for 300 attendees each)

Management of the research budget; monitoring and reporting of all researches

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Who is ESRA KARAGÖZ? Work Experience – Launched Products that I Developed: Turkish Legends

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1. Lezzet Küpü (Cubes of Taste)

2. Oryantal (Oriental)

3. Kayseri Ateşi (Kayseri Fever)


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Samples from Training Materials


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Samples from Marketing Materials


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Who is ESRA KARAGÖZ?Work Experience – Launched Products that I Developed: Bol Malzemos

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4. BOL MALZEMOS

12 Topping Pizza – the largest number of

toppings pizza ever in Turkey!

Who is ESRA KARAGÖZ? Work Experience – Launched Products that I Developed: Bol Malzemos

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Who is ESRA KARAGÖZ? Work Experience – Launched Products that I Developed: Bol Malzemos

“Sampling” Process of Bol Malzemos – Sample Slice Box Visual

I deployed “Sampling”

in FMCG sector for the first time in Pizza

Sector!

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Brand Manager – Marketing

Bosch Power Tools (05.2011 – 01.2013) Product and brand management of 200 SKU’s of Bosch Green which is

The market leader brand

The second biggest brand in turnover at Bosch Power Tools

The biggest turnover maker in multiples channel

The brand with the highest communication budget in Bosch Power Tools

No product manager position in the company (responsibility of both positions – brand & product management)

Responsible for the sales of Bosch Green products in traditional trade channel, multiple customers (Koçtaş, Bauhaus, etc.) channel and alternative sales channel (cross promo.s, loyalty programs, etc.)

Responsible for keeping the leadership position and improving market share furthermore


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Who is ESRA KARAGÖZ? Work Experience (Bosch experience cont’d)

Responsible for pricing, campaign management, stock management, determination of the product mix suitable for Turkey and positioning of the products, product launches in line with Bosch Turkey’s and Bosch Germany’s corporate policies and strategies

Reporting both to the vice president in Turkey and in Germany in paralel with targets of turnover, gross and internal (in country) margin, innovation products ratio

Integration of Bosch Germany strategies to Turkey in a perfect balance, managing the conflicts between these two parties

Management of all marketing activities including brand communication, communication budget, PR, relationship with agencies, cooperation with other parties, providing Shop in Shops and 70 Shop in Shop advisors to multiples, sponsorships to TV, local promotional material development

Implementing projects such as reaching a new consumer segment, expansion in specific innovation / focus product segments, creating market for a specific product, etc.

Operational tasks and reporting via SAP

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Who is ESRA KARAGÖZ? Work Experience – Bosch

I created the IXO man!

I locally created around 50

promotional materials such as

IXO usb stick apart from the ones that I

imported

Cross campaigns

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Advertisement examples & TV sponsorships

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The first image & outdoor campaign in Power Tools

market


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Marketing Manager – Marketing

Mapfre Asistencia – Tur Assist (08.2013 – ...) Management of all marketing activities of the brand, which is the leader

of assistance sector, including

Brand communication

PR

Cooperation with other parties

Local promotional material development, etc.

Implementing projects such as retail project

Reporting both to the commercial director

Responsible for keeping the leadership position and improving market share furthermore, sniffing the market and tracking competitors

Implementation of Mapfre Asistencia's marketing strategies in Turkey in a perfect balance, managing the conflicts between these two parties


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Who is ESRA KARAGÖZ? Work Experience – Mapfre Asistencia – Tur Assist

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AUTOSHOW


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MOTOSHOW


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organisation of openings


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PR bulletins

our GM on the cover page of a famous sector

magazine


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sponsorships


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organisation of events for employees

Who is ESRA KARAGÖZ? Work Experience – Mapfre Asistencia – Tur Assist – DIGITAL MARKETING ACTIVITIES

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regulare-bulletins

digital strategy development & digital media planning


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e-mailing activities


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banners on e-bulletins of sector magazines


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mobile marketing activities

- Location and target customer based SMS sending

- IVR- Mobile

advertisements, etc.


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corporate & retail website management

Google analytics tracking & reporting

renewal of retail website


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social media management

- At 2013, the number of likes of FB page was 2000. Now it is 8963, which is more than 4 times!


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online campaigns

FB applications19.637.734 impressions19.188 clicks

FB suggested post & page

ad.s

Google Display Network (GDN)

ad.s


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combining corporate social responsibility project with

Instagram


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combining corporate social responsibility project with social media (breast cancer

sensitivity day)


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viral video competition between employees

Who is ESRA KARAGÖZ? Career Goal & Profile & Social Activities

Career Goal A successful career on marketing for fully utilizing my competencies and qualifications in

order to develop myself and Mapfre; creating a remarkable position in the minds of people via achieving remarkable, creative and genious solutions

Profile Perfectionist, always targeting the top, analytical, result oriented, trustworthy, effective in

problem solving, self-motivated, have initiative, enthusiastic about new experiences, social, team player, easily adaptable to change, open minded, successful in quickly learning and in communicating with all levels of the organization

Social Activities Dancing tango for the last 6 years

Dancing national dance since secondary school, attendance to 6 international dance festivals abroad as a national dancer

Singing since age of 6 professionally (chorist of Boğaziçi University Rock Chorus, soloist of high school orchestra, chorist & soloist of of Izmir State Opera and Ballet Youth Chorus, chorist & soloist of Polyphonic Children Chorus of Izmir Government Symphony Orchestra, soloist in above 100 concerts in total)

Reading, travelling

Swimming, reiki and yoga

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ESRA KARAGÖZ fits this team because; Besides coming up with analytical, creative, differentiated, original ideas and solutions; She will be “the strongest ring in the chain” due to her high motivation, enthusiasm,

determination, dedication, reliability, flexibility, communication ability! She will speed up all the colleagues in the team in the realization of vision and strategies via

improving herself and the team “every”day! She will bring the brightest colour in the rainbow to the variety range of the

company with her multidimensional and social personality and her original extraordinary ideas!

Why ESRA KARAGÖZ?

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4 m

THANK YOU!

Why Esra Karagoz 150615

Career

Transcript of Why Esra Karagoz 150615