1. Why Employers Need to Be MobileCindy Nguyen, Director, Digital StrategyTMP Government, a wholly owned subsidiary of TMP Worldwide/TMPgovernment TMP Government & TMPgov /TMPgovernment Cynthia Nguyen

2. Lets talk about the reasons to be mobile 3. Mobile Today 4. We are Mobile96% of mobile employees carried 2 or more devices, with 50% carrying 3 or moreBy 2014 mobile Internet usage should takeover desktop usage 77% of job seekers use mobile job search appsSource: iPass 2010 Mobile Workforce Study Source: Microsoft Tag Infographic, Mobile MarketingSource: Beyond.com 5. Social is MobileMore than 350 million active users accessFacebook through a mobile device of Twitters 350 million users use Twitter mobileOver 200 million YouTube views occur on a mobile deviceLinkedIn mobile page views have grownmore than 400% year-over-year Source: Microsoft Tag Infographic, Mobile Marketing Source: Facebook Statistics & LinkedIn Blog 6. What would you like to do on mobile? The Mobile Recruiting Activities Job Seekers Would Like to Do 11% Get updates based on location such as job ads 16% 30% Contact the recruitment team30% 33% Read about the recruitment process33%39% Track application status39%Search for Jobs 51%57%0% 10% 20% 30% 40% 50% 60% Source: Potentialpark Communications, Trend Studies 2011 7. Did you know your organization has amobile site?Consider mobile behavior users are action-orientedGoogle will start giving higher preference to optimized mobile sites 8. TSA Mobile Recruitment Challenge Targeting candidates in remote areas Solution Use a mobile site to provide an additional entry point Tactics SMS campaign QR codes on ads and out of home Results 400 responses from Jan to Oct (SMS) 176 QR code scans from Oct to Nov in remote areas 9. Target Mobile Recruitment 10. AT&T Mobile Recruitment Challenge Engage and inform its jobseekers Solution Mobile friendly Talent Network Tactics iPhone Jobs App Careers mobile site Results Talent Network has over 500,000 members Top 10 source of candidate applications and hires 11. Mobile Review Remember: mobile is a piece of the overallstrategy but a very important piece Your target audience is mobile Social is mobile Your organization has a mobile site, is itoptimized for the mobile experience?