Why does product_development_suck
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Why does ProductDevelopment suck?(Marc Löffler, @scrumphony)
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Typical ProductDevelopment Problems
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http://www.flickr.com/photos/matiasjajaja/194944822/
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http://www.flickr.com/photos/epsos/5444678656/
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http://www.flickr.com/photos/markbrandon/6992271218/
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http://www.flickr.com/photos/mind_the_goat/418728450/
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http://www.flickr.com/photos/greenfday69/45235902/
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Root Causes
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http://www.flickr.com/photos/godserv/4517248920/
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http://www.flickr.com/photos/toolstop/4546017269/
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Impact Mapping
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Why? Who? How? What?
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Why?
http://www.flickr.com/photos/peterulrich/7807861962/
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Who?
http://www.flickr.com/photos/chocolatefrogs/4505234877/
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How?
http://www.flickr.com/photos/roadhunter/313038005/
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What?
http://www.flickr.com/photos/mvs/3405603248/
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(c) Gojko Adzic 2012 – http://www.impactmapping.org
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(c) Gojko Adzic 2012 – http://www.impactmapping.org
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“Never aim to implement the whole map. Instead, find the
shortest path through the map to the goal”
Gojko Adzic in the book Impact Mapping
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How to explain itto your kids?
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http://www.flickr.com/photos/elephantatech/4709026126/
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(Some) Impact Mapping
Advantages
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Scope Creep
http://www.flickr.com/photos/soda37/6496544581/ and http://www.flickr.com/photos/soda37/6496541139/
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Pet Features
http://www.flickr.com/photos/alexyo1968/5237333618/
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Ad-hoc prioritisation
http://www.flickr.com/photos/kyra__m/5521752450/
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Impact MappingResources
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http://www.impactmapping.org
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Thanks for your attention