Why Do My Competitors Outrank Me?
-
Upload
angela-moore -
Category
Marketing
-
view
208 -
download
0
Transcript of Why Do My Competitors Outrank Me?
SixDegreesDigitalMedia©
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
Hereareajustafewreasonswhyyourcompetitorsmaybebeatingyouonline.
Thereareseveralfactorsthatinfluencerankings.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
It’shardtorankfor‘PhoenixPreschool’whenyouraddressisinTempe.
Companiesclosertoalocationwillalwaysover-performinthatmarket.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
They’vehadalongertimetobuildtheirreputationasahigh-qualitysite.
Olderdomainsgenerallyhaveanadvantageovernewones.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
Althoughyoudoneeddiverseanchortextandyourkeywordsshouldnotbeusedmorethan50%ofthetime.
Ifyoudon’thavelinkswithreferencetotheanchortextforthephraseyouaretryingtorankfor,it’shardtobeatsomeonewhodoes.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
Asitethathasmoresocialshareswillhavemorefavorwiththesearchenginesandmoresitetraffic.
Thereisalotofdebateonhowmuchimpactthishasonrankings.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
Thesearchenginespreferthe“ifyouproducegreatcontenttheywillcomemethod”butthatisn’talwaysthecase.
Yesyoustillneedbacklinksifyouwanttorank.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
Getconnectedwithinfluencersandstrategicpartnerstoseeiftheyareinterestedinyourcontent.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
PluslocallistingssitessuchasYelpandindustryspecificdirectories.
SharecontentonsiteslikeYouTube,Visual.ly,Slideshareandotherhighauthoritysites.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
ItalsoallowsformoreinternallinkingopportunitieswhichhelpsyouronsiteSEO.
Bloggingallowsyoutousemorephrasesonyoursitethatyoucanpotentiallyrankfor.
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
helpyoubecomeanauthorityinyourindustry.
Thismayalsoencourageotherstolinktoyourcontent.
You'llalsohavemorecontenttoshareonsocialmediawhichcan
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
pageloadtimeifyoursiteismobile-friendlysecurityofyourwebsite
Otherpossiblefactorsthatcaninfluenceyourrankingsare:
www.SixDegreesDigitalMedia.com SixDegreesDigitalMedia©
Thereareover200rankingfactorsandit’stoughtotacklethemallatonce.Ifyouneedhelpidentifyingwheretostart,contactSixDegreesDigitalMediatoday.