Why Do Business in China?

“Vera Bradley: A Girl’s Best Friend”

Team Members

• Glenda Hayworth

• Glynn Hines

• Joyce Paige

• Blane Ryan

Why Do Business in China?

• Large labor force• Large numbers of

potential consumers• Emerging market• Availability of raw

materials• Lower production costs• Enhance global supply

chain• Emphasis of V.B.

quality control• Large number of WRAP

textile factories

WRAP Factories in China

• Why do business with WRAP factories?

WRAP is an independent, non-profit organization dedicated to the certification of lawful, humane and ethical manufacturing throughout the world.

Why WRAP factories?• Be more attuned to consumer

products demanded both domestically as well as foreign markets.

• Place more of an emphasis on the quality control of the product.

• Answer any future allegations of potential human rights abuses in production.

Why WRAP factories?• Development of

potential product lines for purchase in Chinese/ Asian markets.

• Quality product = company growth in an increasingly competitive marketplace.

Who is the competition?

• Coach

• Gucci

• Prada

Product Distribution

• High end department stores

• Celebrity endorsements (Chinese Olympic athletes)

• Internet sales• Follow gift giving

guidelines in Vera Bradley company presentation

Marketing Assistance• Internet sites for

assistance:

www.ezlocalization.com

www.telmar.com

Convenient one stop shopping for marketing in China!!