Why "Digital"?
12
why “digital”? June 10, 2014
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A sneak peek at a presentation that I'm scheduled to deliver at this year's HBA Global Conference. The event - which typically attracts industry professionals from indie, start-up and global brands - focuses on the strategies and best practices needed to succeed in the beauty market. It will take place from June 10th to June 12th at the Jacob K. Javits Convention Center in New York. My slot - which precedes a panel discussion on "Beauty in the Digital Age: - is scheduled for Tuesday, June 10th from 1 to 2:45PM.
Transcript of Why "Digital"?
why “digital”?
June 10, 2014
it’s global
it can be personal
or “mass”
it’s immediate
and can be helpful
90%of information transmitted to the brain is
image-based
picturesare processed
60,000Xfaster in the brain
than text
source: Forrester CSO Insights 2012
it’s visual
can be experiential
or even mobile
disit’s
why “digital”?
June 10, 2014
