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Why digital comms is crucial for local gov
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Digital communications:why is it crucial for local
government?
Dave Briggs
Community Evangelist
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There’s a revolution going on
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This stuff changes lives
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From the benefits officeto Downing Street
in 5 years
(and a blog)
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(that’s 1,743,281)
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If this is crucial, we need to be serious about it
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All this has to embedded in
ProcessStructureSystemsStrategy
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JFDIJFDI
Being boringBeing boring
Sustainability
Act
ivity
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Why is all this crucial?
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The interesting thing about this digital revolution is not the
technology.
It’s the implications of using it.
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Image credit: Paul Clarke: http://www.flickr.com/photos/paul_clarke/
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For organisations:
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ListeningOpenness
TransparencyCollaborationCooperation
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For society:
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Private / publicOnline / offlineConsumption
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Maybe the really interesting stuff about digital communications has
nothing to do with external engagement at all
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How can an organisation talk to people on the outside, when people inside aren’t talking to
each other?
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Thanks for listening!