Why content marketing fails figaro digital - june 2016
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Why Content Marketing isn’t Delivering Links @mikerjeffs | [email protected] Figaro Paid Search & SEO Seminar
Transcript of Why content marketing fails figaro digital - june 2016
Why Content Marketing isn’t Delivering Links
@mikerjeffs | [email protected]
Figaro Paid Search & SEO Seminar
@mikerjeffs
@mikerjeffs
73% of SEOs plan to increase their link building spend.Skyrocket Link Building Survey
@mikerjeffs
1. It has to look credible
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@mikerjeffs
2. Who’s going to link?
@mikerjeffs
@mikerjeffs
“Sharers are rarely linkers”
@mikerjeffs
3. Who’s going to link?
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@mikerjeffs
4. Good content is not good enough
@mikerjeffs
@mikerjeffs
5. Sometimes it’s just not cool
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@mikerjeffs
Data, Data, Data
@mikerjeffs
@mikerjeffs
Link EarningTaking your brand from being ‘worth talking about’ to ‘worth linking to’.
@mikerjeffs
@mikerjeffs
Don’t have data?
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@mikerjeffs
@mikerjeffs
When it comes together
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@mikerjeffs
150kVisitors
25%Search Visibility
30Unique Domain
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Pro Tip
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“76% of journalists feel pressure to get their stories shared socially.”
2015 Endleman Media Forecast
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Summary Invest in quality design and credible data
Identify the online audience that publish and link
No relationships = No links
You may think it’s cool, but most of the time it’s not
Data, enough said
@mikerjeffs
Thank [email protected] | @tim_grice | branded3.com
[email protected] | @mikerjeffs | branded3.com
