Why Content is King
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Why Content Is King And What You Should Be Doing About It
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Transcript of Why Content is King
The Big Question is: should you be writing blog
posts for your website?
The Answer:
The Big Question is: should you be writing blog
posts for your website?
The Answer: DUH!
Why Should I, You May Ask
There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
Why Should I, You May Ask
Increases Visibility
There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
Why Should I, You May Ask
Attracts Customers
Increases Visibility
There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
Builds Your Brand
Attracts Customers
Why Should I, You May Ask
Increases Visibility
There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
Why Should I, You May Ask
There are a multitude of reasons you should be writing blog posts. Let me break it down for you:
Basically, it communicates with customers in a way that keeps them coming back
But Why A Blog?Why not some other form of advertisement? Wouldn’t some other platform be more effective?
But Why A Blog?Why not some other form of advertisement? Wouldn’t some other platform be more effective?
NOand here’s why...
Most people don’t want to be interrupted by your advertisement
The Statistics
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV commercials
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV commercials
84% leave a website with intrusive/irrelevant ads
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV commercials
84% leave a website with intrusive/irrelevant ads
44% of direct mail is never opened
Most people don’t want to be interrupted by your advertisement
The Statistics
86% skip TV commercials
84% leave a website with intrusive/irrelevant ads
44% of direct mail is never opened
91% have unsubscribed from
previously subscribed to
emails.
The StatisticsBlogging actually does do wonders for your business
The Statistics
Companies that blog have 97% more inbound links
Blogging actually does do wonders for your business
The Statistics
Companies that blog have 97% more inbound links
B2B marketers using blogs generate 67% more leads
Blogging actually does do wonders for your business
The Statistics
Companies that blog have 97% more inbound links
B2B marketers using blogs generate 67% more leads
Businesses with blogs have 434% more indexed pages
Blogging actually does do wonders for your business
The Statistics
Companies that blog have 97% more inbound links
B2B marketers using blogs generate 67% more leads
Businesses with blogs have 434% more indexed pages
Websites with blogs have 97% more
indexed links
Blogging actually does do wonders for your business
The Statistics
Companies that blog have 97% more inbound links
B2B marketers using blogs generate 67% more leads
Businesses with blogs have 434% more indexed pages
Websites with blogs have 97% more
indexed links
37% of marketers believe blogs are the most important type
of content marketing
Blogging actually does do wonders for your business
The Statistics
Companies that blog have 97% more inbound links
B2B marketers using blogs generate 67% more leads
Businesses with blogs have 434% more indexed pages
Websites with blogs have 97% more
indexed links
37% of marketers believe blogs are the most important type
of content marketing
61% of US consumers have
made a purchase based on a
blog post
Blogging actually does do wonders for your business
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post Podcasts
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts Lists
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post VideosPodcasts Lists Reviews
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
White Papers
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
ImagesWhite Papers
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
ImagesWhite Papers How-To’s
?
You Should Be Creating!
Blogs come in many shapes and forms:
Text Blog Post
Infographics
VideosPodcasts Lists Reviews
E-BooksImagesWhite Papers How-To’s
?
No one HAS to read your blog.So make them WANT to read it.
NEWSFLASH
Blogs Shouldn’t Be Boring!Blogs Shouldn’t Be Boring!
Blogs Shouldn’t Be Boring!
Before publishing any post ask Yourself: ● Is this how I would talk to a customer? Or am I being
overly formal?● Would I read a blog post this long? Or am I only writing
this much information because I’m personally invested in the topic?
● Is this topic something that is a current issue? Or am I out of touch?
● Is this something that will benefit my readers?● Is there any way I could make this post more exciting and
eye grabbing?
If you’re not ready to make that commitment personally or don’t have enough in-office talent to create regular blog posts, consider outsourcing!
Want to learn more about boosting traffic to your website? Schedule your free web presence consultation today or call us at 800-749-2360.
Blogs are a Long Term Relationship
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