Why Code 'for' Android and Motodev Studio
-
Upload
codeandroid -
Category
Technology
-
view
6.760 -
download
1
description
Transcript of Why Code 'for' Android and Motodev Studio
![Page 1: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/1.jpg)
WhyCode(for)Android?
andaquickpeek@MOTODEVStudioBeta
![Page 2: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/2.jpg)
Smartphonesalesup27%
• Gartnersays,Worldwidemobilephonesalesdeclined6%to286millionunitsinthesecondquarter.
• HoweversmartphonesaleswereabrightspotposPnga27%gain.
• SmartphonepenetraPonwas14%,upfrom10%ayearago.
Source:hVp://www.gartner.com/it/page.jsp?id=1126812
![Page 3: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/3.jpg)
TheAndroidPenetraPon(Thefacts)
• The4Androiddevicesinmarket– HTCDream– HTCMagic– HTCHero– SamsungGalaxy
• Aquickfact– HTChasreportedthatithassold1millionunitsofHTCMagic.
– Hanooki.comreportedthatSamsungsold100,000SamsungGalaxiesinitsfirstmonthinEurope.
– Overthenextfewmonths,anumberofhandsetmakersandwirelesscarriersareexpectedtoembraceAndroid.
![Page 4: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/4.jpg)
Androiddevicesstr8offtherumormill
• SamsungInsPnctQ• MotorolaSholes• MotorolaMorrison• MotorolaCalgary• MotorolaHeron• HTCClick• SonyEricssonXperiaX3• Dell….• Lenovo…• LG…• …• …• …
![Page 5: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/5.jpg)
TheAndroidProjecPon(unscienPficyetlogical)
• ExtractfromapopularPhandroid.com– 4devicessellcombined180,000unitsinEuropeonly– That’sabout45Kunits/monthforeachdeviceinEuropeonly– UsingthatasalooseandunscienPficaverageforfutureAndroiddevices,andrecognizingpopulaPonandeconomicimplicaPons,supposeNorthAmericaandAsiaeachachieve45Kunits/monthforeachAndroidphoneonthemarket
– Bytheendoftheyear,itisesPmatedthattherewillbe15‐20Androiddevicesonthemarket
(20devices)x(45Kunits/month)x(3conPnents)=2.7Milliondevices
Source:RobJacksononvariousAndroidfansites(link)
![Page 6: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/6.jpg)
WebviaSmartphones
![Page 7: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/7.jpg)
WorldwideOperaPngSystemShare
![Page 8: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/8.jpg)
There’san(droid)appforthat!
Androidhasgoodengagedbaseforfutureappgrowth.
Android'sgrowthrateisacceleraPng,increasingbyover50%fromJunetoJulyalone.
Intotal,thepercentofnewAndroidapplicaPonsintegrated,relaPvetoiPhone,hasmorethandoubledoverthepastsixmonths.
![Page 9: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/9.jpg)
AppDiscoveryandUsageSource:Metrics@Admob(link)
• Themajorityofappdiscoveryhappensthroughbrowsingandsearchonthemobiledevice.
• AndroidandiPhoneusersarehighlyengagedwithapps.– AndroidandiPhoneusersspend80‐90minutes/dayusingapps.
– AndroidandiPhoneusersdownload9‐10newapps/month.
• TheAppStoregetstwiceasmanypaidappdownloadsperuserasAndroidmarket– DrivenbylowpaidappadopPonbyAndroidusers;81%donotorrarelydownloadpaidapps.
• Animportantpointtonotehere–PaidappsonAndroidMarketarenotavailabletoallregions.
![Page 10: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/10.jpg)
AppDiscoveryandUsageSource:Metrics@Admob(link)
• However,consumerswhodopurchasepaidappsaresimilaracrossplarorms– Androiduserswhodopurchasepaidappsdownload5.4/month,vs.5.1iPhone
– Theyalsospendasimilaramountonpaidappspermonth:$8.63vs.$9.49iPhone
– Acrossplarorms,free‐to‐paidupgradeisthemost‐citeddriverinpurchasingapaidapp.
![Page 11: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/11.jpg)
AppDownloadhabits–Averagenumberofappsdownloadedperuser
permonth
![Page 12: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/12.jpg)
Free‐to‐paidupgrade–what’sthedriverofpaidappsales
![Page 13: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/13.jpg)
Amountsspendonpaidappsinanaveragemonth
![Page 14: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/14.jpg)
NewsfromHandango(bi‐annual“YardsPck”report)
• Handangosaysgamesrepresented25%ofallsoldappsforthefirsthalfoftheyear,a6%increasefromlastyear.Thecategoryalsogrew19%comparedtothesameperiodlastyear.
• AndroidinparPcularaVractedmobilegamers,asitsgamescategoryaccountedforahigherpercentageofsalesthanitdidinanyothersmartphonecatalog.
• Source:hVp://www.informaPonweek.com/news/personal_tech/smartphones/showArPcle.jhtml?arPcleID=219500203
![Page 15: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/15.jpg)
MobileAds
• LoadsofAdRevenuetotaponto• Source:AdMobMobileMetricsReport(link)
![Page 16: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/16.jpg)
Thatiswhy…
YoushouldCodeforAndroid
![Page 17: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/17.jpg)
The12futuremobileapps• RealityTagging• PeopleTagging• RealityRecogniPon• PhysicalSocialNetworks• PersonalizedTravelGuides• DigitalandPhysicalTreasureHunt• DistributedMobileGames• CreditCardandBiometricsasSoyware• PaperlessReceipts&DigitalBusinessCards• MedicalrecordsasSoyware• PhysicalBrowsing&DigitalShopping• LocaPon/Pme‐baseddeals
Source:AlexIskoldonReadWriteWeb(link)
![Page 18: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/18.jpg)
Hello,Moto(hVp://developer.motorola.com/)
• MOTODEVAndroiddevelopersupportprogramwillprovidedeveloperswithearlyaccesstoresourcesneededtocreateAndroidbasedapplicaPonsforMotorola’supcomingAndroidbasedhandsets,whichithaspromisedwillarrivebytheendofthisyear.
• hVp://www.youtube.com/watch?v=WTG55‐NK‐C0
![Page 19: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/19.jpg)
OneofthetoolsMotorolahasreleasedistheMOTODEVStudioforAndroidBeta.
MOTODEVStudiosupportsAndroid1.1and1.5developmentandincludesallthenecessarytools,includingemulators.
![Page 20: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/20.jpg)
![Page 21: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/21.jpg)
Q&A
![Page 22: Why Code 'for' Android and Motodev Studio](https://reader034.fdocuments.net/reader034/viewer/2022052522/554baa29b4c905b8618b53c2/html5/thumbnails/22.jpg)
HappyCoding!