Why choose alcohol free beer presentation
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Transcript of Why choose alcohol free beer presentation
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Arisa Ozawa 08bn028h
Hitomi Matsuyama 08bn112e
Shuhei Miida08bn113h
Why we choose Alcohol-Free Beer
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The first alcohol-free beer in the world!
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Beer market Alcohol-free beer market
2004 2005 2006 2007 2008 20090
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2005 2006 2007 2008 2009 20100
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(billion yen )(hundred million yen)
Nikkei Web
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Consumer of Alcohol-Free Beer
Share of Under 2933.8%!!!
ESPECIALLY age 22-25 (New Graduates)
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3%
56%
41% Always
Sometimes
Never
More than half of the youth drink alcohol-free beer
How often do youth drink alcohol-free beer??
Retrieved from ORIMO
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Why choose alcohol-free?
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Top 4 reasons why people choose alcohol- free beer
Health problem
Can drink when you don't want to
Wanted to try
Be able to drive
0 5 10 15 20 25 30 35 40 45 50
has drunk non-alcohol beer before has never drunk non-alcohol beer
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Wanted to try
Innovative Consumers
Culture
Can drink when you don’t want to
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Japanese youth are innovative!• Japanese youth like to try new things• But not TOTALLY NEW Reasonable
price Easy to use
Effect is obvious
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☑ Price☑ Easy to use ☑ Effect is obvious
140 yen
Beverage
You don’t get drunk!
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‘Kanpai’ Culture
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Read the air (Kuuki wo yomu)
KY (Not reading the air)Read the air
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Young business people ESPECIALLY have to read the air
...even though they don’t want to drink alcohol
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The result depends on which beer you drink…
Beer
Alcohol-free BeerBeer
Alcohol-free Beer
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Culture Innovative Consumers
Leads to consumer behavior
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The Next 10 Years…
In 3years… In 5years…
Alcohol-Free beer?
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10 Years Later…
alcohol-free beerat university?!
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Don’t drink too much guys!
Thank-you for
listening