Why Career Outcomes Data are

Important!Career Services in an era of

career outcomes accountabilityMatt Berndt, Vice President, CSO Research, Inc.

Friday, August 1, 2014 The Woodlands Center

Sam Houston State University

©Matthew Berndt

The “dejobbing” wrought by the global economy has produced the “insecure worker,” including employees who are called temporary, contingent, casual, contract, freelance, part time, external, atypical, adjunct, consultant, and self-employed.

The transformation of the labor force from core workers with permanent jobs to peripheral workers with temporary assignments has already affected nearly half of workers in the United States.

(Kalleberg, 2009)

The world of work has changed

©Matthew Berndt04/13/2023

Our profession continues to evolveThe History & Evolution of University Career Services

Transaction-based Process-based

Administrative Student Development

Reactive Proactive

Stand Alone Involved

PLACEMENT SERVICES CAREER SERVICES

THEN NOW

©Matthew Berndt

Development & Fundraising

Pre-Admission

1st Year

2nd Year

3rdYear

4th Year

Alumni1-10 years

Alumni10+ years

Recruiting &

Admission

Learning Outcomes Accountability

Career Outcomes Accountability

Accountability Gap

Advancement Gap

Definitions of accountability are changing

Learning & Career Outcomes Accountability

©Matthew Berndt

Making a Difference

Adding Value (not completing tasks)

We have entered the

Career Outcomes Era ROI: Learning & Career

Outcomes accountability drives services

The career center is not in control

Career center recommends; is value-added coach, connector

Technology facilitates services, employer connections, and advising/coaching

©Matthew Berndt

To serve the Students of 2020, Colleges & Universities need to be thinking about what value they are adding to a student’s learning:

◦Colleges that attempt to cram their styles down students’ throats on the basis that it is “good for them” may quickly find themselves uncompetitive.

◦The market is moving away from the traditional mode of disseminating education, but colleges are very slow to understand and adapt to that change.

The College Students of 2020

The College of 2020: Students: Chronicle Research Services. By Martin Van Der Werf and Grant Sabatier, June 2009.

©Matthew Berndt

To serve the Students of 2020, college Career Centers need to be thinking about what value they are adding to a student’s learning:

◦Career Centers that attempt to cram their style of service down students’ throats on the basis that it is “good for them” may quickly find themselves uncompetitive.

◦The market is moving away from the traditional mode of career services, but college career centers are very slow to understand and adapt to that change.

The College Students of 2020 – v. 2

Adapted by Matt in 2014. Based on The College of 2020: Students: Chronicle Research Services. By

Martin Van Der Werf and Grant Sabatier, June 2009.

©Matthew Berndt

The Future . . .

Transaction-based Process-based

Administrative Student Development

Reactive Proactive

Stand Alone Involved

PLACEMENT SERVICES CAREER SERVICES

THEN NOWComing

SoonCareer Outcomes Services

Action Plan-Based Proactive and intentional exploration

Facilitative Connect the Dots between academic and experiential

Collaborative Work with students and others to assist, coach, connect

Integrated Learning & Career Outcomes Accountability

Helping answer: “What can I do when I graduate?”

Success measured through career outcomes data

©Matthew Berndt

We need to recognize that the most fundamental challenge that career counselors confront is to assist their clients to develop the skills of adaptation and resilience required to negotiate and use productively the fluctuating fortunes of their careers.

(Pryor & Bright, 2011)

Student needs have changed

©Matthew Berndt

Large companies still showing up on some campuses (but not all campuses)

Lots of small and mid-sized company jobs It’s not just about corporate employment Career Opportunities vs. Traditional

Employment◦ Part-time, Flex-time, Compressed Work Weeks ◦ Job-Sharing, Telecommuting◦ Entrepreneurs◦ Self-Employment - 15.3% and Independent

Contracting (freelancing & consulting)-7% ◦ Temporary Services, Internships

The job market has changed

©Matthew Berndt

Along with:

The Student Right to Know Before You Go Act of 2013 (Rubio-Wyden)

US Department of Ed: Title IV Federal Student Aid Program – Gainful Employment in a Recognized Occupation

NACE First Destination Survey Standards and Protocols

Career Outcomes - A National Priority!

©Matthew Berndt

Half of presidents say it is appropriate for U.S. government to report data on career and other outcomes of graduates.

Just 13% of Presidents are confident data collected by the government will be accurate.

Many more CEOs say institutions should report various student outcomes than say they actually do.

©Matthew Berndt

What Data Are Available – and Should Be

http://www.insidehighered.com/news/survey/federalaccountability-and-financial-pressure-survey-presidents

©Matthew Berndt

Fortune 500 Traditional Employment Government | Public Sector Employment Mid-size and Small Business Employment Business Start-ups | Entrepreneurs Start your own business Commission-driven Careers Virtual Workplaces Career “Slashers”

Providing career services in a “new normal” world of work/opportunity

©Matthew Berndt

Working full-time (employed/self-employed/entrepreneurship/fellowship/internship)

Working part-time (employed/self-employed/entrepreneurship/fellowship/internship)

Enrolling in additional education (accepted to a program)

Seeking additional education (not yet accepted)

Engaged in military service Engaged in volunteer service Unemployed and seeking employment Unemployed and not seeking employment

Source: http://TheOutcomesSurvey.com

Potential Work Status Options

©Matthew Berndt

University

Functions

Target Constituents

Prospective Students

Current Students

Alumni Parents Employers Community Donors

Academic Units

Admissions

Alumni Relations

Career Services

Corporate Relations

DevelopmentFundraising

Student AffairsStudent Life

Career (Outcomes) Services is on everyone’s radar screen

©Matthew Berndt

Turnkey Secure, SSL-based IRB approved Addresses federal

reporting requirements Meets US News & World

Report, Bloomberg/Business Week, MBA CSEA and NACE standards

Response Rate & NACE Knowledge Rate data

One-Click Reports Valid & reliable 3rd-party

data Intuitive Admin Tools Real-time access to data Comparable national data Updated contact info on

grads More cost effective than

doing it yourself!

66 Schools | 30 States | 65,000+ Students

©Matthew Berndt

CAREER OUTCOMES QUESTIONS*

Employment/Self-Employment/Entrepreneur Graduate School/Additional Education Military Service, Gap Year, Service Program Unemployment (seeking & non-seeking) When did you begin your search? Where did you look for an occupation?

ENGAGEMENT QUESTIONS (optional)

Job search resources used . . . Use of career services . . . Helpfulness of services . . . .

EXPERIENTIAL EDUCATION (optional)

Internships, Co-ops, Assistantships Field Experiences, Practicums Clinical Experiences Service Engagement, Volunteering

SATISFACTION QUESTIONS (optional)

◦ How related is your occupation to your major?

◦ How related is your occupation to your career goals?

◦ Initial Satisfaction◦ Initial Expectations

MOTIVATION QUESTIONS (optional)

◦ Increased income◦ Increased employment opportunity◦ Increased prestige◦ Personal enrichment◦ Increased Job Satisfaction◦ Increased ability to impact the world

CUSTOM QUESTIONS (optional & local)

Unique and editable School-specific Limited in scope

*Addresses anticipated federal reporting requirements.*Meets US News & World Report, Business Week, MBA CSEA,

NACE reporting standards.

Powered by CSO Research, Inc.www.TheOutcomesSurvey.com

Please stop by our booth during the day or or view a demo during the 2:45 pm Roundtable

Sessions

©Matthew Berndt

The Future . . .

Transaction-based Process-based

Administrative Student Development

Reactive Proactive

Stand Alone Involved

PLACEMENT SERVICES CAREER SERVICESCareer Outcomes Services

Action Plan-oriented Proactive and intentional exploration

Facilitative Connect the Dots between academic and experiential

Collaborative Work with students and others to assist, coach, connect

Integrated Learning & Career Outcomes Accountability

Helping answer: “What can I do when I graduate?”

Success measured through career outcomes data

©Matthew Berndt

There’s no turning back(so learn, adapt, buckle up and enjoy the

ride!)

©Matthew Berndt

Matt BerndtVice PresidentCSO Research, Inc.

Email: matt@csoresearch.comLinkedIn: https://www.linkedin.com/in/mattberndtTwitter: @MattBerndt

http://wwwCSOResearch.comhttp://TheCampusCareerCoach.com http://TheOutcomesSurvey.com