Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail...
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Transcript of Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail...
![Page 1: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/1.jpg)
Why Buy an ATM?This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms of direct revenue generation from the machine itself, but also in reduced store operating costs and increased sales.
![Page 2: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/2.jpg)
First, what makes a market opportunity?
![Page 3: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/3.jpg)
What does an ATM offer the customer?
• Puts cash in their hands• The ultimate convenience
– 24 hours per day– Extends shopping hours
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Why cash? Cash is back in vogue• Of every $100 spent, $60+ is cash (Visa)
• 27% of US families had no credit cards in 2007 (Federal Reserve Board Survey of Consumer Finances, February 2009)
• Credit card purchase transactions were down 4% through 2009 (Nilson Report, Feb 2010)
• Cash in circulation has grown 4% over the past 8 years (Hitachi Consulting)
![Page 5: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/5.jpg)
What does an ATM offer the retailer?
The presence of an ATM can be extremely beneficial for retailers that require or prefer that their
customers pay with cash
Let’s take a look at the benefits…
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Benefits of having an ATM 1. Increased Sales
– An ATM can increase a business’s sales as much as 8%
– ATM customers spend 20% more than non-ATM customers
2. Cash Retention– 25% of the cash
withdrawn from an ATM is spent on the premises
– This number can be as high as 75% for nightclubs, bars, etc.
![Page 7: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/7.jpg)
Benefits of having an ATM 3. Control Bad Debt
– Cash doesn’t bounce
– Reduce charge backs, disputes, returned checks, and stress
4. Security– Less risk of robbery
and theft
![Page 8: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/8.jpg)
Benefits of having an ATM 5. Reduced Costs
– Reduce credit card fees; typically 2% of the purchase price
– Make money rather than pay POS fees
6. More Time– Money dispensed is
deposited directly into your bank account
– More face-to-face with customers
![Page 9: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/9.jpg)
Benefits of having an ATM 7. Increase
Customers– Offer services your
customers demand– Keeps customers
at your location
8. Source of Revenue– ATMs put cash in
your customer’s hands
– ATMs put cash in the business’s hands
![Page 10: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/10.jpg)
Revenue Generated by an ATM
• Transaction revenue– Customer traffic– Surcharge
• Retail revenue– Customer traffic– Withdrawal amount
![Page 11: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/11.jpg)
Transaction Revenue
Daily traffic = 200
x 30 days/month
Monthly traffic = 6,000
x 4% customers that use the ATM
Trans/month = 240
x $2.00 surcharge
Transaction revenue/month =$480
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Monthly store sales =$30,000
x 8% increase in store sales as a result of having an ATM
Extra Rev/month =$2,400
Retail RevenueTrans/month = 240
x $60 average withdrawal
$’s dispensed/month = $14,400
x 25% spent on premises
Extra Rev/month = $3,600
Average sale = $10
x 25% more ATM users spend
Increased $/sale = $2.50
x 240 ATM users/month
Extra Rev/month =$600
![Page 13: Why Buy an ATM? This is a brief presentation that illustrates how placing an ATM in a retail location has multiple layers of benefits, not just in terms.](https://reader036.fdocuments.net/reader036/viewer/2022070305/55145d98550346284e8b5730/html5/thumbnails/13.jpg)
More Revenue Streams• Marketing opportunities
– Coupons, messaging, graphics, signs, and wraps
• Monitoring agreements• Maintenance agreements
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Features to look for• Should you choose just any ATM?
– Easy to use and service– Remote capabilities for monitoring and
retrieving reports– Instill confidence in the retailer– Trusted partner with a proven track record
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Easy to use and service
• Windows® environment with an easy-to-read color LCD
• Ability to gather reports and audits electronically in a useable format or via the onboard printer
• Modular service philosophy
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Monitor your ATM remotely
• Pull audit trails electronically and remotely• Check the status of the ATM and cash levels• Manage user settings and access• Upload software updates with the click of a
mouse
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Increase retailer confidence
• Service after the sale• Supply and support partners that can
manage parts, repair, and training• Service partner that can accommodate
various service philosophies
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ATMGurus recommendTriton ATMs
• Designed to meet the needs of consumers, retailers, and service providers
• Backed by full-service sales, parts, repair, and training facilities that can be customized for any application
Made in USA
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www.triton.com www.atmgurus.com