Why Business Invest time in Free advertising?
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Transcript of Why Business Invest time in Free advertising?
Why Business prefer Free Advertising?
There is a sort of rush that follows when you let out the word
“FREE” along with a product. Same works with Free advertising
as well. Business uses this service widely and as much as
possible. This implies that there must be some benefit of using
the widely available free advertising services. Well, we took
some time to dig up the facts further and understand the
benefits of free adverts and how they benefit, or more
importantly, why do businesses prefer them. We ended up with
three reasons.
Cost Efficient
Well saying it cost efficient would be false as there is no cost
involved, it is completely free. You just need to register and add
the listing of your company in free advertising sites and you are
done. The rest of the things don’t need attention from you.
Your listing would be there as long as you don’t delete it.
[ Also Read: http://ukinbusiness.wix.com/listing#!5-Ways-
Advertising-in-UK-Directory-Offers-Unmatched-
Exposure/tufbj/56b2d8460cf2dc1600e22b35 ]
Segmentation
These advertisements are perfectly targeted and highly specific.
While adding your advert it will ask you to select your category.
Based upon your selection it would categorize and sort you into
the number of categories available on the website. This
provides you with only profitable traffic instead of heaps of
useless traffic.
Options
There are several things that you can configure about your
advert like its color, image and much more. This works in your
favor as images catch attention at a much more faster rate than
text. These submissions websites also provide ability to add
paid posters and banners.
Conclusion
Overall free advertising delivers benefits, may be not as much
as paid advertising, but it is surely beneficial for startup
entrepreneurs and companies who aren’t willing to spend too
much on advertising.
[ Must Read: https://medium.com/@ukinbusiness/pros-and-
cons-of-free-ads-3db3f66768f3#.v9cjrvyt4 ]
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