Why Build an Online Community - sbk MARKETING
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @sbkelsick
making sense of the digital space
Why Build an Online Community?
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Next Is Now video by Rogers (Canadian Stats)
Is Social Media here to Stay?Next is Now
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
sbk
• Who am I???
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Presentation Overview
• Why Build an Online Presence?• Online Statistics• Platform Choices• Efficiency Tools• Examples• Action Plan• Measuring• Resources
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Why Build an Online Presence?
• Stay on top of technology
• Learn, perfect your craft
• Network• Meet the needs of a
publisher
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Online Stats - Overall
Sites like Facebook and Twitter account for 22.7% of time spent on the web; the next closest activity is online games, which make up 10.2%
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Online Stats – Facebook!
In 2009 sharing on Facebook become more popular than sharing via email
Facebook 70% of people surveyed currently having an account. (2009 Canada Study)
Top two websites visited by businesses: 1. Facebook – 6.8 per cent of all traffic 2. Google – 3.4 per cent of all traffic
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Online Stats – Media vs Media
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Online Stats – Twitter
• 47% of Canadians use Twitter and the majority of users are 19 – 25 years of age. (2009)
Seriously, I do.
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Online Stats – YouTube
• 38% of Canadians surveyed in 2009 use YouTube
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Online Stats – Blogging
• 58% Canadians blog !• 74% of people who blog, do so for personal
purposes, 57% blog for work and 35% blog for both.
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Platform Choices
• Facebook, LinkedIn, Twitter• Blogging (WordPress, Blogger, Tumblr)• YouTube
• Direct Email List (MailChimp, Constant Contact)
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Examples - YouTube
– Dallas Clayton Author promotes his book: An Awesome Book of Thanks!
– A Reader / Community Promotes the book:An Awesome Book of Thanks!
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Examples - Facebook
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Examples - Twitter
258,150 Followers
New York Times and USA Today bestseller.
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Examples - Twitter
6,742 Followers
New York Times bestselling author
Notice the interaction?
Notice promotion of NEXT book?
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Examples - BloggingNew York Times Bestselling author#13 in their The Bestsellers of 2010
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Efficiency Tools
• Hootsuite, Seesmic, TweetDeck, CoTweet
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Action Plan
• Choose a platforms (or two!)• Do it for a year – patience and passion• Make the time – when?! • Build it, converse and incorporate Real Life
• To build an action plan visit Chris Brogan’s post that I will link on my site
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Measuring
• Many ways to measure:• # of followers• Interactions• People you meet• Website Analytics• Goals being achieved
2449 views to date (since April 2011)
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Resources
• Visit www.sbkelsick.com
All links and resources are posted there! (as well as some author related site links)
And please add comments to resources you like
• Events to help you learn more
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sbk MARKETING www.sbkelsick.com 403.992.4142 Twitter: @ sbkelsick
Do It! (and find the fun)
“If you don't have time to spread the message about you and your work, then who will? The best promoter of any book is its author. Period.”
By Jane FriedmanContributing Editorof Writers Digest