Why are we so individualistic?
16
1 Lecture 20 Cultural dimension: Individualism vs. Collectivism Luis San Andres Mast-Childs Tribology Professor Texas A&M University Practices of Modern Engineering
Transcript of Why are we so individualistic?
1
Lecture 20Cultural dimension:
Individualism vs.Collectivism
Luis San AndresMast-Childs Tribology ProfessorTexas A&M University
Practices of Modern Engineering
2
Individualism (I, We and They)
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
The vast majority of people live in societies in which the interest of the group(*) prevails over the interest of the individual.
A minority of people live in societies in which one is expected to stand on his own
(*) group: extended family AND nuclear family
3
Individualism (I, We and They)
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
INDIVIDUALISM: societies where ties b/w individuals are loose; everyone is expected to look after oneself and the immediate family.
COLLECTIVISM: societies in which people from birth onward are integrated into strong cohesive groups (that) provide protection in exchange of unquestionable loyalty.
4
About WORK – The poles
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
1. Personal time have a job that leaves time for personal or family life
2. Freedom to have own approach to the job3. Challenge to have sense of accomplishment
1. Training opportunities to improve or learn skills
2. Physical conditions clean & adequate space
3. Use of skills
Individualist society
Collectivist society
5http://www.clearlycultural.com/geert-hofstede-cultural-dimensions/individualism/
Individualism World MapINDIVIDUALISM: loose
ties; everyone is expected to look after oneself and the
immediate family.
COLLECTIVISM: strong cohesive groups providing protection in exchange of
unquestionable loyalty.
6Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Individualism vs. Power Distance
Power Distance (PDI)
Indi
vidu
alis
m (I
DIV
)
7
Indiv. vs. GNP
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
GNP: gross national product
GNP per capita ($$))
Indi
vidu
alis
m (I
DIV
)
8
Key Differences
Individualist & Collectivist
SocietiesNorm and
Family
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
9
Key Differences
Individualist & Collectivist
SocietiesNorm and
Family
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
10
Key Differences
Individualist & Collectivist
SocietiesLanguage,
personality & behavior
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
11
Key Differences
Individualist & Collectivist
SocietiesLanguage,
personality & behavior
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
12
Key Differences
Individualist & Collectivist
SocietiesSchool &
workplace
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
13
Key Differences
Individualist & Collectivist
SocietiesSchool &
workplace
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
14
Key Differences
Individualist & Collectivist
SocietiesThe State
& Ideas
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
15
Key Differences
Individualist & Collectivist
SocietiesThe State and
Ideas
Cultures and Organizations: Software of the MindBy Geert Hofstede and Gert Jan Hofstede
Collectivism Individualism
16
Practices of Modern
Engineering © Luis San AndresTexas A&M University2011
http://rotorlab.tamu.edu/me489
