Why are Indian hospital websites so bad ?
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Transcript of Why are Indian hospital websites so bad ?
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Dr Aniruddha Malpani, MDwww.informationtherapy.in
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The Hospital CEO’s dream100% bed occupancyHospital of first choice for patientsDelighted patientsHappy staff
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The Hospital CEO’s nightmareAngry patientsArrogant doctorsMalpractise suits ( lack of informed consent)Unhappy staffBad reviews online, damaging the hospital’s
reputationEmpty beds
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Our solution allows you to Acquire new patients Delight your old ones Free up your doctor’s timeHelp with risk managementEnsure informed consent
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TodayPatients associate hospitals with :
Illness, fear and painEndless waitingRude staffExcessive hospital billsConsidered to be a necessary evil
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Using the internetYou need to proactively establish a more
positive relationship with your patients - and their family members.
When people fall ill, they use the internet extensively to research their treatment options
Can you help them in their time of need with Information Therapy ?
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Poor content on your website When websites focus on the hospital and not
the patient, the opportunity for trust building is lost.
Providing the patient with what he wants to know – information about his symptoms and his treatment options can build that trust.
Why not embrace that opportunity ?Compare your website with
www.MayoClinic.com !Are you really world class ?
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Not an easy task !Writing high quality medical content
specifically for patients is difficult and time consuming
You can now instantly license the information your subscribers need to manage their health concerns from the world leader in patient education, Healthwise Knowledgebase !
www.healthwise.org !
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Makes business sense !Create patient loyalty – your website can be point
of first contact anytime the patient has health queries
You become the trusted health providerLifelong relationshipReduce risk of malpractise suits because you can
document you have proactively educated your patients
Create brandingYour doctors can prescribe Information online,
saving them time
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The hospital business is getting competitive ! Need to create patient loyalty !Will the patient’s relatives and visitors come
to you when they fall ill ?What makes you better ?Can attract potential patients by providing a
unique differentiator! Better than wasting money on generic
advertising
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Save money ! No need to waste money on attracting
“referrals”All patients are now onlineThey are hungry for informationIf you provide reliable information to them
when they need it, they will trust youWill come directly to youCut out the middleman !
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Healthwise Knowledgebase
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Ask a Health Expert
Health Information at a click
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BenefitsYou will be promoting health – not just
treating illness!Proactively helping your patients to remain
healthy Major differentiator – stand out from your
competitors
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Learning from the USAMany leading hospitals in the US use the
Heathwise Knowledgebase on their website
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Value add Engage with your patients – and potential
patientsAll of us are potential patients !Encourage them to call you as point of first
contactBuild trust and loyaltySend regular ezines to help them remain well
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Very cost effective investmentAnnual license costs only a few rupees per patient
Great way to create patient delight !The knowledgebase is a starting point to engage
customersYou need to build upon it further using a call
centre
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Branded for you
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Engage with Health Guardian
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Rich actionable content
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Try it out yourself at www.healthlibrary.com/healthwise.php