Let’s use the

word

Bade bade shehron mein aisi chhoti chhoti baatein

hoti rehti hain

• Since June 2014, some 2,281 Indian

startups had begun operations across a

range of sectors, including e-commerce,

health technology, robotics, logistics,

business intelligence and analytics, food

technology, and online recruitment.

• Of this 43% has already failed

57%

43%

Company

Success Fail

Sector Wise : Failed Startups

Logistics

E commerce

Food Tech

Analytics

20.90%

19.60%

18.70%

11.30%

May 2016

Amber Wellness, an online beauty startup

November 2015

Trevo, a bus pooling startup

October 2015

Local Banya, an online supermarket

August 2015

Talentpad, an online recruitment company

November 2015

Ad Magnet, a digital advertising network

April 2016

PepperTap, an on-demand grocery delivery service

Start ups that that failed

Demand Supply and Pricing

-It’s All Economics

• Launched in 2009, Quirky was an invention platform where people could vote on product ideas they loved.

• Did not do the economics well. The company spent nearly $400,000 on a developing a bluetooth speaker that only sold 28 units.

• Eventually the startup ran out of money and filed for bankruptcy in 2015.

• Founded in 2015

• Interesting initiative. Still

operational.

• High priced products

• Demand, Supply and pricing gap

Santa-Nu-Banta

Heer Ranjha!!

Jai and Veeru

The Family Love story

(Husband and wife team). Did well initially.

But ultimately failed.

A group-centric social intelligence platform.

Cofounder disagreements, couldn't secure

funding

Experience matters

Did you know the average age of founders of these failed

startups in 2015 was only 27 years.

• Incubated at IIT (Indian Institute

of Technology)-Bombay in

September 2013.

• Primary objective was to

organize industrial visits

• Young team and high target

pressure

DJ Wale Babu mera Gana chala de

•Founded in 2015 by Rahul

Yadav, Azeem Zainulbhai

•shut down its operations just few

months after raising funding. 

•Even after 7 months since the

launch announcement and about

5 months after the funding

announcement, no one knew

what the company was doing

• Started in 2013 offering healthy, calorie-defined

food. 

• Robin Uthappa helped start the business by

putting in seed money of close to Rs 1.5 crore. 

• Retaining customers for a longer period of time

due to logistics continues to be a challenge 

• Temporarily Shut down

Bad Products

Dikhega to bikega

• Zillionears - creative pre-sale

platform for musicians

• Ran a lot of campaigns

• Shut down as people really

didn’t really LIKE anything

about the product

Janta hai Mera Bapp kaun hai

• Founded in 2015

• Golden investors and bona fide founder

certification still couldn’t save this one.

• The Google India MD, the Amazon India country

manager, the FreeCharge CEO, and the

founders of CommonFloor, TaxiForSure, and Yo

China were all investors in this food startup

• Began as internet kitchen

• Pressure to scale up made them an aggregator

• Shut down within a year of launching

I want X to acquire/fund me

Mujhke bhi tu lift karade

• Initially called myNoticePeriod

• Changed to Hiree

• Laid of 80% of its staff in 2016

• Acquired by Quikr

Competition

• This Chennai based auto rickshaw

aggregator was founded in 2013

• Couldn’t survive amidst the competition

and lack of fund

• Closed their operation and some of its

team joined Ola in 2016

• Founded in 2014

• Acquired taxi aggregator BookMyCab in

July 2015 

• Raises $2.5M funding from existing

investors in 2016 (Paytm and Snow

Leopard)

• Faced loss of 11 crs due to high burn rate

Don’t wash your dirty laundry on the street

• Started by a group of 12 IITians

• Backed up by Japan’s Softbank,

which has a 38 percent stake in

Housing, Nexus and Helion.

• Rahul Yadav’s letter and the

media

Futuristic product

• Started by three B.Tech graduates from Indian

Institute of Technology

• Smart switches could automate any electrical

appliance at home. Lumos switches were equipped

with  inbuilt sensors that allowed them to track

ambient conditions and human presence to take

accurate automation decisions and hence learn from

the user’s behavior.

• Failed as Product too futuristic

Not catching the product modification/enhancement

bus

• From Coffee delivery (on

demand) to selling only via retail

channels

• Maintained core strength “Love

for Coffee” and modified the

product to suit the needs

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