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Why 508 Compliance Should Matter to Marketers
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@formstack Matters to Marketers Why 508 Compliance
description
Websites that achieve Section 508 compliance increase their audience to include users with disabilities. Many supporters of web accessibility mention the additional market share that consists of millions of disabled customers. While this is certainly impactful, a potentially greater benefit of an accessible website is better visibility to search engines. You can benefit all of your customers, regardless of disability, by complying with web accessibility standards.
Transcript of Why 508 Compliance Should Matter to Marketers
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Matters to Marketers Why 508 Compliance
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WHAT IS 508 COMPLIANCE?• 508 compliance means all users, regardless of disability status,
can access technology.
• Compliance standards are set by Section 508 of the Rehabilitation Act of 1973, requiring federal agencies to provide software and website accessibility to people with disabilities.
• 508 Compliant websites are compatible with assistive technology, such as screen readers. Compliance breaks down barriers and provide new opportunities for all Internet users.
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WHY SHOULD MARKETERS PAY ATTENTION TO 508 COMPLIANCE?
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REACH BROADER
AUDIENCES
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In 2012, approximately 12.1% of people in the U.S. reported a disability
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Allow ALL your customers to engage
your brand.
Market share is common rationale, but there are surprising other reasons 508 Compliance matters to marketers.
508 COMPLIANCE JUST MAKES SENSE
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SEO BOOST
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WEB CRAWLERSWeb Crawlers inform SEO search results. And they prefer 508 Compliant websites! Why?
-‐ straigh0orward design
-‐ text-‐based versions of media
-‐ clear descrip:ons
-‐ accessible structure
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508 Compliant websites are indexed more accurately and more likely to appear as relevant
results in web searches.
You know what that means…
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INCREASED ORGANIC SEARCH TRAFFIC
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Ranking higher in search results leads to more organic search traffic and stronger customer relaIons.
Organic traffic is best channel for customer acquisition.
Organic traffic has highest Customer Lifetime Value.
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HIGHER CONVERSION
RATES
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Links on a 508 Compliant website require keywords within the anchor text to describe desInaIon page.
Users with assistive technology know where a link will take them.
Additionally, this text provides stronger CTAs for all customers.
More specific submit button text can increase conversions by 250%.
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Want to know if your website is 508 Compliant?
Test it out with our free diagnosIc tool.
508 Checker
