DIAGEO IS THE WORLD’S LEADING PREMIUM DRINKS COMPANY

Over 200 brands, old and new, large and small, global and local – the depth and breadth of our product portfolio is second to none, with brands sold in 180 countries, at almost every price point in every category.

OUR PURPOSE

CELEBRATING LIFE, EVERY DAY, EVERYWHERE

We know that when we are fulfilled we deliver better performance.

We want to make the most of life, to be the best we can be at work, at home, with friends, in the community and for the community - for our brands to be part of celebrations big and small.

OUR AMBITION

Is to become one of the most trusted and respected consumer products companies in the world.

WE’RE A YOUNG COMPANY BORN FROM AN INCREDIBLE ENTREPRENEURIAL LEGACY

The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years, led to the formation of our company in 1997.

BUILT BY PEOPLE OF

EXTRAORDINARY CHARACTER –

WE SHARE THEIR ENTREPRENEURIAL

SPIRIT

CHARLES TANQUERAY

ELIZABETH CUMMING

ARTHUR GUINNESS

JAMES BUCHANAN

JOHNWALKER

TODAY WE STAND ON THE SHOULDERS OF THESE GIANTS

And act with the same entrepreneurial spirit and determination. And we only thrive today because of the talent of our people to grow our brands, old and new, and keep them strong.

OUR LEGACY – BRAND HIGHLIGHTS

1759 Arthur Guinness signs a 9,000

year lease on a disused brewery at St. James’s Gate, Dublin

1820 John Walker opens a grocery

business in Kilmarnock, Scotland

1830 Charles Tanqueray opens a

gin distillery in London

1864 PA Smirnoff opens distillery in Russia and begins making

his own vodka

1974 Baileys Irish cream liqueur launches,

widely regarded as the industry ’s most successful new product launch ever

1939 Crown Royal is created

to celebrate the historic visit of King George VI and Queen

Elizabeth to Canada

1627 First record of the Haig family –

the oldest family of Scotch Whisky distillers

1749Giacomo Justerini leaves Italy for London and founds a wine and

spirts company with George Johnson

1983 Captain Morgan Original

Spiced Rum launched

OUR STORY – MILESTONES

1997 Diageo is formed through

the merger of GrandMetropolitan and Guinness

2000Diageo decides to sell food assets and focus

business on premium drinks

2001Diageo acquires some of the

Seagram spirits and wine business

2008 Diageo acquires a 50%

share of Ketel One

2011Diageo Acquires, Mey İçki, Turkey’s largest beverage

alcohol company

2012 Diageo acquires Meta Abo Brewery In Ethiopia, Shui Jing Fang In China,

Hanoi Vodka In Vietnam and Ypióca in Brazil

2013Diageo acquires a stake in

United Spirits in India

2014Diageo acquires

Peligroso tequila and entersa 50/50 venture with

Sean Coombs on De Leon

2015Diageo completes sale of Chateau and Estate wine

brands and Percy Fox

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GUINNESS

Number 1 stout*

The perfect Guinness 'two-part pour' takes 119.5 seconds. One thing is never in doubt, Guinness is worth the wait.

The history of this iconic brand and world leading stout is a compelling story of invention, passion and belief. Famous for its Irish provenance and exceptional colour, this most prestigious of black beers is brewed in over 50 countries and enjoyed in around 150 worldwide.

*Plato Logic

SMIRNOFF

Number 1 vodka & premium spirit by volume*

Smirnoff vodka is created by a unique process involving three distillations and ten stages of filtration to deliver smoothness and clarity.

The world’s best selling premium distilled spirit continues the traditions of Pierre Smirnoff, purveyor to the Imperial Russian Court, 1886-1917.

*Impact Databank

JOHNNIE WALKER

Number 1 premium Scotch Whisky brand*

Johnnie Walker was established in 1820 and has been winning international quality awards since 1879.

Johnnie Walker Blended Scotch Whisky was one of the first truly global brands. In 1920, 100 years after origination, the brand was distributed in 120 countries. Today it is found in almost 200 countries. Six bottles of Johnnie Walker Blended Scotch Whisky are sold every second.

*IWSR

TANQUERAY

Number 1 imported gin in the US*

The essence of the Tanqueray brand was laid down over 170 years ago when Charles Tanqueray, descended from three generations of clergymen, chose not to follow the family calling and instead opened a distillery in Bloomsbury, London.

*Beverage Information Group

CROWN ROYAL

Number 1 Canadian Whisky*

The famous Crown Royal purple bag has been used to do a lot more than hold bottles of Crown Royal. For example, one customer is creating a car cover, and a nightclub is sewing vests together for its bartenders.

*Impact Databank

BAILEYS

Number 1 liqueur*

Launched in 1974, Baileys Original Irish Cream is a unique marriage of fresh, dairy cream, Irish whiskey, finest spirits and natural flavours.

More than 275 million litres of fresh Irish milk are used each year to produce Baileys.

*Impact Databank

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OUR ORGANISATION 21 MARKET GROUPS AND SHARE OF SALES

Our strength lies in the geographical diversity of our business, and our desire to continuously improve our performance.

Each of our 21 markets is accountable for its own performance and for driving growth.

ASIA c.19.9%IndiaSouth East AsiaAustraliaNorth AsiaGreater ChinaGlobal Travel Asia & Middle East

NORTH AMERICA c.34.1%US SpiritsDiageo Guinness USACanada

LATIN AMERICA c.8.3%West LACPUB (Paraguay, Uruguay, Brazil)VenezuelaMexicoColombia

EUROPE c.24.3%Europe (Continental Europe, GB, Ireland)RussiaTurkey

AFRICA c.13.4%Nigeria, East Africa, South AfricaAfrica Regional Markets

Figures based on full year results fiscal year ending 2015

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WE INVEST TO BUILD OUR BRANDS

And in the routes for them to reach consumers’ hands. And we invest in all of our partnerships big and small, holding a deep respect for the relationships we build, wherever we work.

OUR MARKETERS HAVE THE FREEDOM TO INJECT CREATIVITY, PASSION AND FLAIR

Unlocking the magic of our iconic brands, telling powerful stories to invent strong brands today and in the future for others to take further.

GUINNESS SAPEURS ADVERTISING CAMPAIGN

DIAGEO IS A PEOPLE-CENTRIC BUSINESS

Our culture is rooted in a deep sense of our purpose and values, our personal connections to our brands, our relationships and our passion to win in the marketplace.

DELIVERING OUR PROMISES

We only earn trust and respect through our actions, and we work hard to ensure that Diageo delivers on its promises.

QUALITY,NOT QUANTITY

We know that for those adults who choose to drink, the moderate consumption of alcohol can be part of a balanced lifestyle. And we are proud of the approach we have taken, over decades, to promote moderation and to help tackle irresponsible and under-age drinking. We take our role seriously. We always have and we always will.

HAIG CLUB RESPONSIBLE DRINKING AD, 2014SEAGRAM RESPONSIBLE DRINKING AD, 1938

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AT THE HEART OF COMMUNITIES

We understand that our distilleries, breweries and wineries are at the very heart of the communities in which we work, that we have a responsibility to create shared value - for our shareholders, our people who work so hard to make our business successful, and for the wider society that enables our business to flourish and grow.

ADEWALE OKELE AT A BAR CLOSE TO THEGUINNESS NIGERIA BREWERY, IKEJA, LAGOS

OUR COMMUNITY PROGRAMMES

71 PROGRAMMES 30 COUNTRIES

100k+ PEOPLE TRAINED

10m+ PEOPLE REACHED 200 PROGRAMMES

18 COUNTRIES

90K+ WOMEN EMPOWERED

ACROSS 16 COUNTRIESDiageo Learning For Life provides young unemployed people with opportunities to gain basic employability skills, specialist training and work experience – as well as life skills and gives them an opportunity to get into the world of work.

Our Water of Life projects contribute to healthcare delivery, support livelihoods and local jobs, empower women in their communities and contribute to child education.

Plan W is a region-wide community initiative that aims to empower 2 million womenin 17 markets in Asia Pacific by 2017. Our efforts will empower women through learning.

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WE ARE A COMPANY BUILT AND SUSTAINED THROUGH INNOVATION

Which gives us the drive to create new products, new categories and new experiences for consumers.

OUR VALUES ARE NOT JUST WORDS ON A PAGE

They underpin our business and guide how we work: we are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each and every person’s contribution.

PRIDE IS A SOURCE OF ENERGY FOR OUR COMPANY

We work hard so we can be proud of what we do, and how we do it.