WHOSE VOICE DO YOU HEAR?Mrs. Wilcox

WHAT IS PROPAGANDA?

The Spreading of ideas, information , or rumor for the purpose of helping or injuring a cause. Therefore, propaganda may or may not be negative. However, its intent is ALWAYS to convince. The sole purpose of propaganda is to sell you something, be that an idea, a product, or a service.

BANDWAGON

Everyone is doing it…

Be part of the crowd…

Don’t get left out!

https://www.youtube.com/watch?v=po0jY4WvCIc

TESTIMONIAL

When a famous person endorses a product.

May also use someone who isn’t famous, but who claims to have used the product successfully to obtain their goals.

https://www.youtube.com/watch?v=DqTuTApkldM&list=PL2Rf1R6EcGZRoExIlB-VuCf0VatUkPXkp

TRANSFER

Using words that will get your feelings about one thing transferred to another thing. Usually deals with patriotism, but may also include love or popularity, power and fame, or money and wealth

https://www.youtube.com/watch?v=9wJm7ri3QTE

REPETITION

Repeating a key word or phrase in hopes that it will be remembered.

A logo might also be used repeatedly.

I’m loving it!

Just do it!

https://www.youtube.com/watch?v=XimoMBPv_Nc

PLAIN FOLK

Used to appeal to the general public by saying that the people in the ads are the same as you, have the same problems, and understand you

Just one of the guys or girls

https://www.youtube.com/watch?v=_5KrmhxHxuw

GLITTERING GENERALITIES

Using words that sound good, but don’t really mean anything.

Creates a favorable image in the mind of the consumer.

New and improved!!

Bigger and better!

https://www.youtube.com/watch?v=0Bx-9wXbNkI

NAME CALLING

Uses words to give you a negative impression of the other person or product.

Generally used in political campaigns

https://www.youtube.com/watch?v=Ug75diEyiA0