The Mission

Core Values Selling the highest quality natural and organic products availableSatisfying and delighting our customersSupporting team member happiness and excellenceCreating wealth through profits and growthCaring about our communities and environmentCreating ongoing win-win partnerships with our suppliers

Whole Foods-Whole People-Whole Planet

The ProcessWhen it comes to quality, we wrote the book. No artificial anything, no trans fats, no short cuts, just food in its purest state — unadulterated by artificial additives, sweeteners, colorings, and preservatives. We believe it’s the only food worth eating. Oh, and one more thing. Our passion extends far beyond quality to local growers all around the country who sell us their hand-tended products and to growers in Latin America, Asia and Africa who benefit from our commitment to the Fair Trade policies enshrined in our Whole Trade Guarantee. Shop with confidence.

Human Resource Frame

“We empower them to make their own decisions, creating a respectful workplace where people are treated fairly and are highly motivated to succeed.”

“ [Our] core values transcend our size and our growth rate. By maintaining these core values…we can preserve what has always been special about our company. These core values are the soul of our company.”

Political Frame

Hierarchy of Power in symbolic frameMission must remain a constantAbilities for employees to resolve conflictStrict Absence/tardy policy no human quality when it comes to following rules/procedure. Teams operate without dependence on whole storeProblems with gain sharing

Symbolic Frame• Logo

• Reduce, Reuse, Recycle

• Becoming a member

• Underlying assumptions

Structural Frame

Store Employees

Store Leaders and Support

Corporate Managers

CEO- John Mackey

NormsNegative normsNot accessible to the all people in all areas. Locations are in affluent areas Selective in hiring

Reframing Individual teams; very rarely get whole store camaraderie Reframe structure/political to be more human resource (profit sharing is only used between each individual team) * Need to discuss the artifacts, espoused beliefs, underlying beliefs Underlying belief = what we do is right, we’re the best, highly socially conscious Secretive Farmed fish (make a profit)

Wrap Up

Norms

• Positive Norms– Support Local Farming Business– Promote Global Awareness– Urge Best Environmental Practice– Support Natural, Organic, and Holistic Companies

Negative NormsSelective Hiring Practices