Who will win the content marketing war?
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Transcript of Who will win the content marketing war?
Emerging Technology Conference: #ETCDallasJuly 20, 2013@mikeorren
Who will win the content marketing war?
Prologue
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Evolution Part 1: I have something to Say and People Like it
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Examples:
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Background, disclaimers, etc.
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How we see the world
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Long game. Cost-effective, driving down promo cost. Yields engaging
social. Lives in controlled environment that encourages conversion
Ideal distribution channel for content and promos. Encourages
user participation
Fast action. Requires media for fast wins. High-cost. Drives social activity and accelerates growth of
content engagement.
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What is Content marketing?
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What is Content marketing?
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Evolution Part 2: Now That you’re listening, I’m going to sell you something – or annoy you trying
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Examples:
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Corporate Content Marketing
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Cause Content Marketing
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Not just narrative
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Not just narrative
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Content marketing vs SEO?
KUNOCREATIVE.COM
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Native advertising
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Evolution Part 3: I’m going to try to make you think I’m informing, not selling
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Examples:
Who’s Going to Win?
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SOURCE: HARVARD BUSINESS REVIEW
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“MARKETING HAS BECOME A CONTENT WAR AND NOBODY IS BETTER-POSITIONED TO WIN A CONTENT WAR
THAN A CONTENT COMPANY.”
JIM MORONEYPUBLISHER & CEO, THE DALLAS MORNING NEWSCHAIRMAN, SPEAKEASY
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The next frontier
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SPEAK TO US. EASILY.
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QUESTIONS?