Who Will Tend Your Garden
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Transcript of Who Will Tend Your Garden
National Association of Government Web Professionals 1
WHO WILL TEND
Carol A Spencer ~ Stormzero LLC
Rebecca Williams ~ Your Net Working LLC
September 20, 2017
YOUR GARDEN?
National Association of Government Web Professionals
No Oneunless you plan itwhen you plant it.
National Association of Government Web Professionals
Seed It In the beginning, there is only you:
the project champion.
The ultimate life or death of a project depends on what you do on the front end.
Plan for an end to your involvement at the beginning of the project.
Recognize that others will want to put their mark on your project, especially management and new practitioners.
Accept that your project will change when you leave it.
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National Association of Government Web Professionals
Design It Consider the project life span at the design phase
Idea and structural life
What will impede the sustainability of the project?
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Technological life
What products form the basis of the project?
Considering the age and size of the company, will it exist in 1, 2 or 5 years?
If technological change is required, will it even be possible?
National Association of Government Web Professionals
Design It Should the project have a long life?
Should the project be designed to phase out?
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Think about:
What if a project were based on MySpaceand then MySpace morphed or died?
Considering the broad user base of a public communication project: what would the cost be of redesign? retraining? remarketing?
National Association of Government Web Professionals
Fortify It: Involve Stakeholders Stakeholder involvement is key to success
Need to determine all stakeholders, everyone this innovative project will touch
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For your garden to grow, even without you, non-governmental stakeholders will be key.
Possible stakeholders: public, chambers of commerce, businesses, faith-based organizations, non-profits, other government agencies.
National Association of Government Web Professionals
Fortify It: Involve Stakeholders Which stakeholders should:
Be interviewed at the ideation stage of a project
Be involved in the design phase
Be called upon to build a strategic partnership(public / private)
Be on a governance committee as a contributor to the roll out and ultimate success of the project.
How to get management approval on stakeholders
When to involve them: especially important in the planning and design phases.
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National Association of Government Web Professionals
Sustain It Codify it.
Get formal governing body approval in the form of a resolution approving the concept
Have an ordinance passed providing financial support if a capital expense or operating expense is necessary.
Adopt formal policies for governance and external use.
Adopt human resources policies for internal use.
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National Association of Government Web Professionals
Feed It: Choose Appropriate Nutrients Growth and sustainability require the participation of a broad
coalition
Involve strategic partners so it isn’t a solely governmental project
Governance Committees
Strategic public/private partnerships
Financial or administrative contributions from NGOs
Make it a core function of government or, at a minimum, your department or division
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National Association of Government Web Professionals
Record it for History
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National Association of Government Web Professionals
Document It Document every step of the way.
Build a binder or private blog or both.
Documentation in the design phase:
What is the goal of the project?
What alternatives were considered, ruled out and why?
Key elements that make it work.
Product selection and why.
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National Association of Government Web Professionals
Document It Stakeholder Involvement Who (roles, not names) was considered for
inclusion. If they were included at some stage:
when and why. If not: when and why.
Lists of involved stakeholders and partners inclusive of names and contact information.
Successes & Failures Metrics used, what they indicated, resulting changes to projects
Contributors (by function) to the successes and failures, how and why12
National Association of Government Web Professionals
Document It Documentation of codification:
Resolutions, ordinances
Budgets: amounts, justifications, rejections and why
Internal and external policies
Documentation of implementation and training:
Training materials & list of trained individuals
Consider certificates (keep copies)
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National Association of Government Web Professionals
Cultivate It: The Innovator The Innovator creates a vision and strategy, then sells it.
Mold that idea or vision through discussions with beneficiaries, possible implementers, and stakeholders
Formalize that vision and strategy by documenting it. Making that documentation accessible to everyone involved.
Activate people around that vision and strategy. An effective governance committee is critical here.
Be sure everyone understands it, embraces it, buys into it, and can communicate it.
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National Association of Government Web Professionals
Cultivate It: The Implementer The Implementer plants it, grows it.
Needs to thoroughly understand the needs that drove the innovation.
Must be able to implement the technologies needed to achieve the goal.
Should be able to articulate the goal and build enthusiasm during implementation.
Can continue to keep the project alive upon the exit of the champion until a new champion or leader takes over.
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National Association of Government Web Professionals
Tend It: The Governance Committee A well designed committee can be integral to keeping a project
alive when the champion exits.
Set actionable goals and timetables for accomplishing them.
Involve and energize every member of the team so they become part of the project.
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National Association of Government Web Professionals
Tend It: The Governance Committee
The governance committee can be the driving force to keeping an innovative project alive after the champion exits.
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Train the trainer concept to expand the use of the project.
Consider Chambers of Commerce or similar business organizations where employees could be trained.
Private sector employees tend to turn over less often than public sector elected officials.
National Association of Government Web Professionals
Transplant It: Take it with You Replication: designing and
setting the project up so it could be duplicated.
Scalability and portability are keys to taking or replicating the project.
Not so easy with coded projects.
You can always take the idea, but not likely the project itself.
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National Association of Government Web Professionals
The plants may change, but the garden remains No cut and dried way to do this. These are
recommendations that you need to mold into your own project.
Build for sustainability on the front end.
Plan for your demise at the beginning.
Know that innovative work is likely the first work targeted in a new administration. Others will want their finger prints on a successful, innovative project.
Accept that change is inevitable.19
National Association of Government Web Professionals
Utilize the various contributors to sustainability:
Document every step of the way. Write a book.
Engaged stakeholders will go to bat fortheir project when the champion exits.
The plants may change, but the garden remains
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Defined project goals
Codification
Strategic partnerships
Broad-based governance
Effective training
National Association of Government Web Professionals
Contact Us
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Carol A. SpencerStormzero, LLC
Cedar Creek, TX 78612973-637-0483
Rebecca J. WilliamsYour Net Working, LLC
Neosho, MO 64850417-434-0379