Who Wants Tomorrows Newspapers?

Why customer research is critical to designing successful digital news services.

Content

Context

lawnmower

“…and the main story on today’s 6 o’clock news…”

Morning EveningLunchtime

Importance as a news source Frequency of use

Internet

Newspaper

TelevisionRadio

Wake up Commuting CommutingBreakfast

…in work…Time

My goal: to relax

My goal: to find out about last night’s match

Wow, this article about the housing market is really interesting…

This article about the housing market is getting in my way

Guardian Unlimited - December 2005

chameleon

Some examples of things we know about news from undertaking user research…


Broad and shallow engagement

“Has anything in the world changed since I last checked?”


Narrow and deep engagement

People don’t read online.

They scan.

Most people just care about the basics.

Most people don’t care about:

- Blogging

- User generated content

- RSS

- Personalisation

Facts Opinion


Serendipity


Summary

- Understanding context in the real messy world is critical to success.

- Print news is different to online news.

- Get the basics right first.

Who Wants Tomorrows Newspapers?

Design

Transcript of Who Wants Tomorrows Newspapers?