WHO TAKES DIETARY SUPPLEMENTS? 71% of U.S. ADULTS take dietary supplements 2017-04-20¢ ...

WHO TAKES DIETARY SUPPLEMENTS? 71% of U.S. ADULTS take dietary supplements 2017-04-20¢  Certain supplements
WHO TAKES DIETARY SUPPLEMENTS? 71% of U.S. ADULTS take dietary supplements 2017-04-20¢  Certain supplements
WHO TAKES DIETARY SUPPLEMENTS? 71% of U.S. ADULTS take dietary supplements 2017-04-20¢  Certain supplements
WHO TAKES DIETARY SUPPLEMENTS? 71% of U.S. ADULTS take dietary supplements 2017-04-20¢  Certain supplements
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Transcript of WHO TAKES DIETARY SUPPLEMENTS? 71% of U.S. ADULTS take dietary supplements 2017-04-20¢ ...

  • WHO TAKES DIETARY SUPPLEMENTS?

    All data comes from the 2016 CRN Consumer Survey on Dietary Supplements, conducted Aug. 24–30 by Ipsos Public Affairs and was funded by CRN. The survey was conducted online in English and included a national sample of 2,007 adults aged 18 and older living in the United States, including 1,430 among those who are considered supplement users. The survey has been conducted annually since 2000. The precision of Ipsos online polls are measured using a credibility interval. In this case, the poll has a credibility interval of +/- 2.5 percentage points for all respondents, and +/- 3.0 percentage points for supple- ment users. For more information, visit: www.crnusa.org/ConsumerSurvey SOURCE: Council for Responsible Nutrition (CRN)

    of U.S. ADULTS take dietary supplements. What else do we know about the American dietary supplement consumer?71%

    77% of U.S. adult women

    65% of U.S. adult men

    74% of adults with children in household

    70% of adults age 18-34

    70% of adults age 35-54

    74% of adults age 55+

    74% of adults with income > $50K

    75% of adults employed part-time

    75% of adults in the West

    74% of adult college grads

    72% of adults employed full-time

    69% of adults in the South

    69% of adults in the Northeast

    67% of adults with income < $50K

    72% of retired adults

    73% of adults in the Midwest

    68% of adults without a college degree

    67% of adults not employed

    70% of adults without children in household

  • WHAT DO THEY TAKE?

    WHY DO THEY TAKE THEM?

    42% OVERALL HEALTH/

    WELLNESS BENEFITS

    30% ENERGY

    28% TO FILL IN NUTRIENT GAPS

    23% IMMUNE HEALTH

    22% BONE HEALTH

    21% HEART HEALTH

    20% HEALTHY AGING

    19% SKIN, HAIR AND NAILS

    17% DIGESTIVE/

    GASTROINTESTINAL HEALTH

    17% JOINT HEALTH

    97% 75% 49% 37% 36% 34% 29% 29% 24% 20% 16% 15% 13% 13% 10% 10% 9% 9% 8% 8% 7% 7% 7% 6%

    6%

    6%

    VITAMINS/MINERALS MULTIVITAMINS

    SPECIALTY SUPPLEMENTS VITAMIN D

    HERBALS/BOTANICALS VITAMIN C

    CALCIUM SPORTS NUTRITION/WEIGHT MGMT

    VITAMIN B/B COMPLEX OMEGA-3/FATTY ACIDS

    FIBER PROTEIN (POWDERS, DRINKS, BARS)

    PROBIOTICS GREEN TEA

    GLUCOSAMINE AND/OR CHONDROITIN ENERGY DRINKS AND/OR GELS

    CRANBERRY GARLIC

    MELATONIN GINSENG

    TURMERIC HYDRATION DRINKS OR GELS

    CREATINE GINKGO BILOBA

    ECHINACEA AMINO ACIDS

    GREEN COFFEE RECOVERY DRINKS AND/OR POWDERS 5%

    5%

    of dietary supplement users take vitamins/minerals

    97%

    Top Reasons

  • WHO TAKES WHAT? 77% of U.S. adult women and 65% of U.S. adult men take dietary supplements. Certain supplements skew more toward women’s use or men’s use, and some

    skew older, some younger, as shown here from data on select supplements.

    74% of U.S. adults over 55 years old and 70% of adults in the 18–34 and 35–54 year-old age groups take dietary supplements. Vitamin D skews older, with

    43% of supplement users over 55 taking this nutrient, while protein skews younger.

    VITAMIN D PROBIOTICS 41% of female supplement users 16%

    of female supplement users

    32% of male supplement users 10%

    of male supplement users

    GINSENG

    5% of female supplement users

    12% of male supplement users

    CREATINE

    3% of female supplement users

    13% of male supplement users

    VITAMIN D TURMERIC

    32% 18–34

    5% 18–34

    35% 35–54

    6% 35–54

    43% 55+

    FIBER

    9% 55+

    18% 35–54

    21% 18–34

    PROTEIN

    9% 55+

    16% 35–54

    22% 18–349%

    55+

    70% of U.S. adults age18-34 take supplements

    70% of U.S. adults age 35-54 take supplements

    74% of U.S. adults age 55+ take supplements

    FEMALE MALE

    OLDER YOUNGER

    77% of U.S. women take supplements

    65% of U.S. men take supplements

  • WHERE DO SUPPLEMENT USERS BUY?

    WHO DO THEY TRUST?

    The 71% of U.S. adults who take dietary supplements purchase these products via a variety of channels. Here are the top five* places supplement users buy from:

    *warehouse clubs and supermarkets tied

    *physician assistants and nurse practitioners tied

    These are the top five* sources supplement users trust for reliable information on dietary supplements:

    medical doctors/physicians

    nutritionists

    physician assistants*

    nurse practitioners*

    registered dietitians

    pharmacists

    mass merchandisers

    drug stores/pharmacies

    warehouse clubs*

    supermarkets*

    internet

    vitamin retailers/chain health food stores

    42% 38%

    23% 23%

    17% 16%

    56% 42% 40%

    28% 28% 27%