Who participates in business to business buying process?
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Who participat es in the business- to- business buying process
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Transcript of Who participates in business to business buying process?
Who participates in the business-to- business buying process
The Buying Center
All those individuls and groups who participate in the purchasing decision making process and share some common goals and the risks arising from the decision..
Buying center influences
It has several participants with different interests, authority, status and persuasiveness
Decisions are influenced by personal motivations, perceptions and preferences
Targetingfirms
Market place is divided into segments to decide on the type of firms to which business marketers will sell
Properties wanted in business sector
1 Greatest growth prospects2 Most profitable customers3 Most promising opportunities
created BY-Shruti BansalUIT- RGPV, BHOPAL
Forduring an Internship with Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com
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