Who is Your Market

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  • 8/20/2019 Who is Your Market

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    Who is your Market? Creating BPersonas

    Demographics - gender,age, marital status, income

    level, location, educationPsychographics -personality, values, attitude

    s,interests, lifestyles

    Bizographic - industry,seniority, functional area,role, responsibilities,knowledge, risk

    Motivation - needs, goals,pains, ideals, challenges

    Relationships - individual,directed, collaborative,competitive, contentious,subordinate, superior,consensus

    Modality - methodical,spontaneous, humanistic,competitive