Hello! I’m Kim Bryden, a Digital Strategist and Experiential Marketer in

Washington DC. Currently I am the Head of Social and Digital Strategy for a social-commerce startup, Treater. Previously, I was a Marketing & Community Relations Team Lead for Whole Foods Market. With helping to launch both a brick-and-mortar store and a start-up, I have a never-ending desire to learn all aspects of consumer behavior, brand engagement and the positive effects of community involvement. Tweet me @kimchiquita.

(experience)

CHRONOLOGY With my marketing and event planning expertise, coupled with my fluency in Spanish, I got a job at Whole Foods Market as a Marketing & Community Relations Team Lead. Managing a team of 5 with a variety of positions, I revamped a store that’s sales had fallen flat and proceeded to be hand-picked to open a brand new Whole Foods Market in the heart of downtown DC. While working at Whole Foods, I also got my graduate degree from Georgetown in digital media management and analytics. I caught the tech bug and moved on from Whole Foods to work for a social-gifting startup. I took my experienced knowledge of social media, community management, merchandising, and operations from a brick-and-mortar establishment to an online “store” of Treats. I wanted to diversify my marketing ability by testing out my skills in both the offline and online world. I am now the Head of Social for Treater. I’m also a digital strategy consultant for YouTube; which has pushed my skill set to another level, a global level. My expertise is in social media strategy and customer experience but I am constantly striving to learn new tools. I am already well-versed in Adobe Creative Suite and I am now dabbling in coding — even attended a Rails Girls DC workshop! I have an insatiable curiosity and will always continue to grow and learn.

The Story tl;dr

MY MISSION What motivates Kim Bryden?

I want to build: •  A brand that has moral integrity •  The consumer-facing voice of a company with a mission •  Long-lasting relationships with my coworkers before and after work

I built Whole Foods Market Foggy Bottom from the ground up. I developed its marketing strategy and community outreach program, along with managing a brand new team of 5 with a variety of positions.

EXPERIENCE

*At Whole Foods, a key part of developing strategic marketing campaigns is driving sales to different product teams whose store mix percentage is below average. I would assess with each department team leader different seasonal push items, items that were about to turn to shrink, or sale items each week to create product demonstrations and tasting events to increase sales and build basket size. For example, one of my events around Valentine's Day increased sales in a 2 hour time frame by $2,500 with a lift in customer count by 250 people per hour. 

Product Marketing Event Planning

Management Community Relations

Merchandising

Retail Operations

Partnership Development

Corporate Social Responsibility

I want to create: •  A consistent healthy lifestyle for myself •  An influential platform that builds upon community and new technology •  Everything. I have an insatiable hunger to be creative and create everything from new social campaigns to new products.

I created a comprehensive influencer and super fan strategy to maximize YouTube’s brand presence for Comedy Week. The goal was to engage these super fans to help promote Comedy Week through their social channels. By identifying super fans (active users, 30K+ subscribers, prominent Twitter following) we were able to start and maintain a conversation about Comedy Week.

EXPERIENCE

Digital Strategy Online Stakeholder Engagement

Graphic Design

Event Planning Identification of brand influencers and super fans

I want to drive: •  Growth in an industry where I feel passionate •  Measurement between online & offline data (social analytics with tangible results) •  A company culture worth bragging about

I drove and doubled online communities for two Whole Foods Market stores, and aided in overall Mid-Atlantic digital strategy. I also grew Treater’s online presence to a cumulative (Facebook & Twitter) 6,000 fans in 6 months.

EXPERIENCE

*What is the point of increasing your social following? Glad you asked! The importance of gaining fans on Facebook aids in the targeting you can apply to your promoted posts. It also helps your Edgerank score which increases your brand’s chance of showing up in your fans, and friends of fans, News Feeds. Having a following on both Facebook and Twitter allows for transparency in customer service and community management. Having an open dialogue with your customers on a consistent basis through these platforms assists in overall brand image. The ability to assess your most loyal “brand ambassadors” is easier through social (who is commenting, posting, retweeting).

Social Media Strategy

UX/UI Customer Experience

Visual Merchandising

Email Marketing

Partnership Development

Affiliate Marketing

EARLY ADOPTER

THIS SLIDESHARE

“Who is Kim Bryden?” got 2K views in 48 hrs. It was also featured on slideshare’s homepage.

TECHNICAL SKILLS

A PERSONAL SNEAK PEAK Proud to be a Board Member of TAYA

I absolutely love to dance.

Food is my passion. Here is my site with dishes I’ve cooked

and consumed.

culture

brand

community

honesty integrity

driven

growth

proactive

@kimchiquita kimberly.bryden@gmail.com /in/kimberlybryden

creative

ambitious

personable

passionate

Looking forward to hearing from you