Who is coming to your website and why?
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Who is coming to your website and why?
Creating web experiences that visitors can use and want to use
Dr Cath Baillie, Head of User Experience, Oxfam GB
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What’s the point of User Centred Design?
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UCD on a shoestring
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Techniques
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Keep it simple:What motivates them?
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• What can your market insight team tell you about your customers?
• Read industry researche.g. https://www.cafonline.org/pdf/1190H_PartyConf_MindTheGap.pdf
• Free webinars e.g. The Psychology of Online Giving, 11th December 2013, 11:00am - 11:30am (UK time)
• Read best practice guidese.g. http://www.nomensa.com/insights/creating-perfect-donation-experience
• Talk to a handful of your supporters and friends
• Email a survey out
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Develop personas
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Keep it simple:How and why would they come to
your website?
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Where might she experience Oxfam in the real world?And where does she spend time online – make sure you’re there!
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Keep it simple: Where do they expect to find things
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Keep it simple: Understanding your customers mental models
Look at your analytics!!
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Develop your IA
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And test it
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Keep it simple: Can they use it
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Home-made user testing
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Professional user testing
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So how much have we spent?
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References
& Online Resources
http://www.usability.gov/how-to-and-tools/methods/index.html
http://webarchive.nationalarchives.gov.uk/20100428141142/usability.coi.gov.uk/
http://www.nomensa.com/insights/creating-perfect-donation-experience
https://www.cafonline.org/pdf/1190H_PartyConf_MindTheGap.pdf