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Who ever said traditional media had to be traditional?
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P ProRelevant Marketing Solut Who ever said traditional media has to be traditional Here’s the article: http://www.mediapost.com/publications/ article/220029/american-idol- triumphant-fox-has-found-a-way-
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Transcript of Who ever said traditional media had to be traditional?
ProRelevant Marketing SolutionsP ProRelevant Marketing Solutions
Who ever said traditional media has to be traditional
Here’s the article: http://www.mediapost.com/publications/article/220029/american-idol-triumphant-fox-has-found-a-way-to.html?edition=70157
ProRelevant Marketing SolutionsPTraditional
30 second blocks of advertiser video on the whole screen
Viewers tend to flip channels or fast forward
Network gives up air time to paid advertisers
www.marketing-calculator.com
ProRelevant Marketing SolutionsPwww.marketing-calculator.com
30 second blocks of commercial PLUS 30 seconds of logo display
Network still gets air time and possibly capture viewers
More reasons and interactions for viewers to stay on channel
New Style
ProRelevant Marketing SolutionsPWhat’s the big deal?• Fox has figured out a way to ‘spice up’
watching commercials• Gives viewers a behind the scenes look• Provides viewers with a more intimate
viewing experience• If it works, it will easily transform the
ROI for commercials for live broadcasts
• Increase the desire for advertisers to campaign on network if commercial ratings increase
• The next level of innovation will need to be for the recorded series
www.marketing-calculator.com
ProRelevant Marketing Solutions5
Guy R. PowellPres. ProRelevant
www.Marketing-Calculator.com
www.ROIofSocialMedia.com
ProRelevant Marketing SolutionsPGo to our blog @ http://www.Marketing-Calculator.com
ProRelevant.com
Guy R. Powell
Thank you
