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Who else but me?Charitable Foundation 2010 annual report

children study different professions within the

frames of My Prospects project

graduates received starting sets of home

furnishings

50 children were examined at Strogino psychological

and pedagogical rehabilitation center

220 children received school necessities

for the beginning of a new school year

gyms were equipped in orphanages within

the Taking Care Togetherproject

children received sport clothes and

equipment

rooms for social adaptation of orphans

were opened in different regional institutions

102 parties were held in orphanages within Make

a Holiday! Program

children study different professions

within the frames of My Prospects project

computer rooms are equipped in social

institutions for children

kids received New Year gifts from

volunteers

volunteers frequently visit orphanages we are

in charge of

discs were sent to schoolchildren to help

them prepare for Unified State Exam

football teams fro orphanages were

equipped with sport clothes

children were enrolled into Distance Education

system

6 orphanages were equipped with sport

& playgrounds

Maria Sologub, Irina Denchenkova, Liliya Malinka, Elena Vorontsova, Maria Petrushkova, Daria Karpilina, Dmitry Krupnik,

Kira Melnik, Elena Tkachenko, Rene Lonovenko, Kseniya Isaeva, Natalia Chaban, Nadezhda Valeeva, Maria Kovaleva,

Ekaterina Gavrilina, Natalya Vekshina, Viktoria Zykova, Emiliya Andriyashkina, Natalya Mantsur, Inna Momot,

Anna Marlioni, Svetlana Klimova, Diana Bekaldieva, Ekaterina Gorodnicheva, Viktoria Kravchenko, Daria Orlova,

Anastasiya Kosova, Tatiana Gorshkova, Natalia Sorokina, Sergey Polyakov, Eduard Dirichev, Natalia Tsvetkova,

Yulia Kim, Elena Sosnina, Rashit Izmailov, Zurab Anchabadze, Anastasiya Pedan, Yulia Chibisova, Maria Lobazova,

Elena Orlova, Irina Zakharova, Yulia Chernina, Tatyana Uryvskaya, Olga Samokhina, Natalya Zimnukhova, Polina Vasilieva,

Olga Khanova, Elena Molchanova, Svetlana Davydova, Valentina Yaschenko, Ekaterina Kuzmina, Elena Kononova,

Yulia Laresina, Yana Shabalina, Ekaterina Golubeva, Marianna Anikina, Yana Donik, tatyana Khayurova, Alexey Bokhan,

Irina Tskhe, Tatyana Fomina, Yulia Reznichenko, Alexey Barsov, Anna Begen, Tatiana Makhnutina, Alexandra Dronova,

Andrey Khairullin, Daria Gurtova, Mikhail Zikirov, Alexey Penkov, Alexey Chetverikov, Antonina Belkina,

Varvara Chernyshova, Ludmila Zavaleyskaya, Roman Filonov, Anna Shirshova, Anastasiya Kolosok, Anna Galchenkova,

Olga Karpenko, Tatiana Kostina, Irina Fetisova, Valery Morozov, Olga Neluybova, Irina Prilutskaya, Anton Murashova,

Anastasiya Safonova, Olga Bulygina, Maria Pankova, Ekaterina Koroleva, Natalia Losevaya, Svetlana Mironyuk,

Daria odnikova, Olga Semenova, Yulia Popova, Stanislav Bosov, Ruslan Ataev, Dmitry Svirsky, Anna Pekarskaya,

Tatyana Shabanova, Valery Sharipov, Dmitry Titov, Evgeny Oreshin, Irina Pomazkova, Andrey Gorlanov,

Maria Bagnovskaya, Mikhail Degtyarev, Anton Pelets, Irina Pronyakina, Alexandr Manoshkin, Luydmila Novitkaya,

Olga Pestereva, Andrey Pokul, Kseniya Vislous, Evgeny Sazonov, Liliya Tavabilova, Olesya Ryabova, Maria Suhanova,

Svetlana Laskovich, Vladimir Golivets, Luybov Buktereva, Yana Proshutinskaya, Alexey Volkov, Olga Evdokimova,

Fedor Fokin, Natalia Zanegina, Kirill Golshtein, Natalya Belova, Mikhail Suvorov, Maria Chuchina, Yana Ivanchuk,

Anna Litvinova, Svetlaa olubeva, Elena Rodionova, Olga Mikeeva, Sabina Mirzoeva, Natalya Tretyak, Vadimir Savtsov,

Igor Martynov, Natalya Komarovskaya, Olga Muravieva, Marianna Dmitrieva, Alexandr Anisimov, Olga Ihmuratova,

Elena Gurina, Ekaterina Glebova, Mikhail Bragin, Elena Priklonskaya, Mariya Maksimova, Oksana Trushkova,

Tatiana Semenova, Veronika Brovkova, Elena Sobolevaya, Nadezhda Kozlova, Alina Lapteva, Anastasiya Kirichenko,

Svetlana Lisagorskaya, Marina Nardina, Lubov Karaseva, Irina Kruychkova, Ekaterina Ilyina, Viktor Naydanov,

Irina Korkhaleva, Natalya Kulikova, Olga Nardina, Maria Rotko, Natalya Roganova, Irina Ostroglazova, Maria Smirnova,

Anna Alexeeva, Margarita Belkina, Viktor Pichugin, Daria Mishina, Anastasiya Maslova, Anastasiya Blokhina,

Yuriy Shevaldin, Olga Fezhichkina, Yulia Ryabchikova, Carolina Morales, Natalia Pichugia, Olga Topchiy,

Anna Mudrevskaya, Alisa Danilova, Sergey Shuleshov, Alexandr Demyanov, Alexandr Presnyakov,

Elena and Evgeny Kolesnik, Tatyana Filimonova, Elena Kalashnikova, Pavel Ustuykhin, Natalya Konyukova,

Alina Lapteva, Polina Krasnykh, Maya Arkaniya, Mikhail Sizov, Olga Martynova, Anton Rozanov, Olga Vergelis.

Thank you!

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CONTENTS

Foundation President’s Address 4

About the Foundation 5

Mission, values 6Structure 7Board of Trustees 8Geography of the Programs 10Team’s Address 12

Programs 14

Program areas 15Make a holiday! 16 Healthy kids – a chance for a family 20 My Prospects 24Distance Education 28 My Teacher 32Charity instead of Souvenirs 34The World of Childhood with L’Oreal 36Taking Care Together 38 Lunches for Children 40ABC of a Family 42

Who is with us 44

Volunteers 46

Social activity 50

The press about us 52

Financial data 54

How to provide assistance 56

Charity is not an individual task. Complex charity and giving a helping hand to those who really need it is impossible without financial and personal support of people around us. We express our best thanks to everybody who supports our activities financially in implementation of the Foundation programs and to those who do their best for the Foundation.

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We have become even larger and stronger this year, and have all reasons to say now that Who Else but Me foundation is a charitable fund with established reputation and ample experience of implementing local, regional, charity programs, and large-scale federal social projects. During the fourth year of its operation, the foundation significantly expanded the geography of its activity. My Prospects and Healthy Kids – a Chance for a Family programs are implemented in 4 regions of the country. A new project of the foundation – My Teacher – deserves special attention. This is an ambitious and socially important project enabling everyone to voice their opinion on education and to vote for quality education by giving their money to a specific teacher or a class, and to change the quality of education of those kids for the better. As for the teachers, this is a real chance to obtain the necessary equipment and material, to change the way they work and the results this work brings regardless the budget capabilities of the region. I strongly believe this project has a bright future lying ahead! Year 2010 helped solve an important task of establishing a full-fledged team of professional managers able to make operation of the charitable foundation as accurate, structured and systematic as that of a professional commercial structure. This year has brought such an increase in the scope and complexity of work thatprofessional implementation of t he declared programs is only now possible with the participation of a full-time team of experienced professionals.. Human resources of the Foundation are our everything: we grow them, take care of them and develop them. People are the ones that do all the work in the foundation. These are people who care. People who believe that much can be changed, and know how to do it. They are real masters of their craft.

Olga Reiman

The President of the “Who else but me?” Charitable Foundation

About the FoundationThe “Who else but Me?” Charitable Foundation was created in 2007 with a view to develop and implement social projects aimed at rendering support and assistance to the children in a difficult life situation, including those who are deprived of parental care and have to reside in orphanages. Nowadays the number of orphans in Russia is considerably higher than in the after-war periods in the 20th century. Different sources provide different data on the number of such kids in Russia: from seven hundred and fifty thousand (the data of the State Statistics Committee of the Russian Federation) to several millions (the data of the human rights organizations). The children in a difficult life situation are more exposed to bad influence of the society than children who are supported by adults. The “Who else but Me?” Foundation activity is directed at creation of favorable conditions of development for orphans. The “Who Else but Me?” Foundation is primarily aimed at taking part in the formation of new personalities of young citizens in our country, as well as finding especially gifted and eminent children. Experience has proved that it is impossible to render qualified help in rendering onetime financial donations, that’s why we adhere to the principles of rendering all-round help in development, education and up-bringing. The main thing for us is to form strong and free personalities who are confident in their choice, socially adapted and oriented towards self-development and achieving high life goals.

Activity of the ‘‘Who Else but Me?’’ Charitable Foundation is aimed at quality targeted support

of children and families with children in difficult life situations, and rendering timely assistance

to the children transferred to public orphanages.

The goal of the programs implemented by the Foundation is improving the position of kids

in the society, creating favorable conditions for their life, education, growth, and development.

• children in a difficult life situation (including those left without parental care, staying

at orphanages and social institutions on a permanent basis, disabled children, orphans,

children from families with many kids, adopted children);

• families in a difficult life situation;

• children with peculiar development (deviant behavior, hyperactive children, disabled children);

• graduates of public orphanages in a difficult life situation (at the beginning of independent life, when waiting for or giving life to a child);

• staff working with orphans and children left without parental care, children in a difficult life situation;

• staff of the RF schools of general education.

ACTIVITY

THE GOAL OF THE PROGRAMS

TARGET GROUPS

STRUCTURE OF THE FOUNDATION

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MISSION

We create and fulfill maximum opportunities for everyone who is interested in the formation of responsible and healthy civil society. We strive for the following:

• To provide the kids in difficult life situations with maximum opportunities for successful self-realization in the society

• To provide individual and corporate charity providers with maximum opportunities for rendering effective assistance and making its results visible

• To help social networks and state institutions fulfill their tasks connected with the formation of the responsible and healthy civil society

• To provide our Foundation with maximum opportunities for the fulfillment of our goals

VALUES

EfficiencyIt is very important for us not to just “do good”, but to achieve maximum efficiency in planning, prioritizing and implementation of our programs and activities. We are in constant search of ways of the most expedient funds distribution achieving the best results possible.

TrustWe realize how tight the connections between us and our charges, charity providers, state bodies and mass media are, so we strive for maximum openness and transparency and try to make our activities “understandable” for all the participating parties. To this end, we provide detailed information on the contents and implementation progress of all our programs, and use a transparent and easy-to-understand reporting system.

Sustainable results for the long-term perspectiveOnly those activities and decisions that, separately or together with other activities, help to achieve sustainable long-term results in the sphere of successful social integration of children participating in our programs, matter to us. That is why we pay maximum attention to the selection of programs and instruments of their implementation, results evaluation, ensuring continuing communication with our graduates and rendering assistance to them during the first five years of their independent life.

Comprehensiveness We understand very well that the achievement of our goals is only possible if we work with the kids and their environment comprehensively, not just take care of one element of their successful socialization (however important this element is). Therefore it is important for us not to work simply with our charges, but to consider all influencing factors and create comprehensive solutions that influence the environment the children develop in, as well as to ensure mutual integration of our programs.

A strive for synergyWe believe that by joining efforts of different people and organizations we will be able to achieve something that seemed impracticable yesterday. Consequently, we are in constant search of cooperation opportunities with everyone who believes in their ability to change the world and live up to the “Who Else but Me?” principle.

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CEO

LAWYER

ASSISTANT ACCOUNTANT

AUDITOR

ACCOUNTANT

PROGRAM DIRECTOR

DIRECTOR FOR DEVELOPMENT

DEPUTY PROGRAM DIRECTOR

SUPERVISOR

in Tver region

PROJECT DIRECTORMy Teacher

PROJECT COORDINATORMy Teacher

PROGRAM SUPERVISOR Make a Holiday!

PROGRAM SUPERVISOR My Prospects

PROGRAM SUPERVISOR Distance Education

PROGRAM SUPERVISOR The World of Childhood with L’Oreal

PROGRAM SUPERVISOR Healthy Kids – a Chance for a Family

ASSISTANT

PR MANAGER

MANAGER FOR CORPORATE DONORS

MANAGER FOR PHYSICAL ENTITIES

SECRETARY

PRESIDENT

PROGRAM SUPERVISOR

Charity instead of Souvenirs

BOARD OF TRUSTEES

Lev Yurievich Novozhenov

TV anchorman“Why is it important for me to support the ’Who else but me?’ charitable foundation?” is a rhetorical question. Firstly, we have an inner need to help people. Secondly, when you are well-off enough and people around you live in worse conditions, it’s natural that you want to help and to give something to others. Thanks to the projects of the Foundation people want to do something really good and to help people who need it. It’s extremely important not to stand aside.

Ekaterina Sergeevna Andreeva

A representative of the Channel One Russia, TV anchorwomanChildren make the future of our country, and our future largely depends on the fact, what kind of people they’ll become. There is a threateningly high number of abandoned children who have no parental care in Russia. We are loosing a whole generation. I fear few things and this loss is one of them. And I’m ready to do everything possible to save this generation. And you? ALL children need love, ALL children need care, ALL children need a family. Who ELSE but Me and You? It’s a very topical question for me!

Igor Yurievich Yurgens

Vice-president of the Russian Union of Industrialists and EntrepreneursNow majority of well-to-do people consider orphanages in Russia to be some kind of “another”, unknown Russia hidden from view. But everybody must remember that the present-day population of this “second Russia” will sooner or later enter the “big life”. If our society today is alien to these children, tomorrow it will become alien to those adults, who will build our common future. The prospects of such a future are unfortunate. The “Who else but Me?” Charitable Foundation gives each and all a very important opportunity to prove their relationship to children who will tomorrow live side by side with you.

Natalia Aleksandrovna Timakova

Press-secretary of the president of the Russian FederationI am deeply convinced that there should be no orphanages at all. And I am glad that more and more Russian families adopt children and more and more people decide to establish patronage families. But until there are orphanages, we can make life in these orphanages more comfortable and happy, since children who live without a family need holidays more than those who have parents. Let’s join our efforts!

Alexandr Leonidovich Rappoport

Managing partner of the “Rappoport and Partners” law firm People apply great efforts and spend much money on rendering real help to the children in a difficult life situation. Orphans especially need care and help. And it’s a pity that not all of the efforts achieve their goals, all because of wrong legal assistance. Our common intention with the “Who else but Me?” Foundation is to create a right legal platform for the implementation of good ideas and potentialities of everybody who wants it. We are not indifferent to the fate of these children. Our mission is to help them to realize their real desires and talents. And who else but me?

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Andrey Evgenyevich Volkov

Dean of the Moscow School of Management “SKOLKOVO”If we manage to make orphanages better than common schools in relation to career opportunities, then in whole we will have a chance to significantly improve the sphere of education, social care, public health. We can do it only together. The “Who else but Me?” Foundation provides a good opportunity to make it real today.

GEOGRAPHY OF THE PROGAMS

We are happy to declare that geography of the ‘‘Who Else but Me?’’ charitable programs expands every year. Regional orphanages have troubles obtaining finance, that is why very often kids in a difficult life situation cannot receive the support they need. Our strategic task is to make our best and help children all over Russia, not only in its central part.

At the same time, it is very important to expand the geography of our activity both in quantity and quality, so we try to render comprehensive support to institutions we are in charge of on a permanent basis. In 2010, besides comprehensive implementation of all programs of the foundation on the territory of Tver region, we successfully launched a unique educational and professional development project within the frames of “My Prospects“, program for the kids from social institutions (6 orphanages and boarding schools).

We managed to add 5 more institutions to “The World of Childhood with L’Oreal” Program in Kaluga region, to the 14 institutions that participated in the program in 2008–2009. We developed the Hyperactive Child program into a major project aimed at comprehensive healthcare support to children, Healthy Kids – a Chance for a Family. The program is currently implemented in orphanages of Tver, Kaluga, Moscow, Arkhangelsk, Sverdlovsk and Ryazan regions. In late 2010 we got acquainted

55regions participate in comprehensive programs of the Foundation.

Package implementationof the Foundation’sprograms1. Moscow region2. Tver region 3. Kaluga region4. Tula region5. Bryansk region

Non-recurrent charity assistance1. Arkangelsk region2. Astrakhan region3. Belgorod reion4. Bryansk region5. Vladimir region6. Volgograd region7. Vologda region8. Voronezh region9. Kirov region10. Krasnodarsky area11. Krasnoyarsky area12. Leningrad region13. Lipetsk region14. Nizhny Novgorod region15. Novosibirsk region16. Penza region17. Perm area18. Republic of Bashkortostan19. Republic of Karelia20. Republic of Tatarstan21. Republic of Chuvashiya22. Rostov region23. Ryazan region24. Samara region25. Sverdlovsk region26. Saratov region27. Tambov region28. Tula region29. Khabarovsk area30. Chelyabinsk region31. Yaroslavl region

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with orphanages of Tula region, and have already rendered significant assistance to 5 institutions. Our volunteers visit more and more institutions in Moscow, Tver, Tula, and Bryansk regions within the “Make a Holiday!” and “My Prospects” programs helping children obtain valuable communicative and other professional skills.

“Non-recurrent assistance” does not only mean material assistance to orphanages and individual gifts to children, but also seminars for the staff of boarding institutions, material support to orphanages, including provision of all necessary equipment: workshops, craft shops, play & learn rooms, social adaptation rooms, computer classes, installing sports grounds for children, and non-recurrent assistance to satisfy urgent needs of orphanages. With the assistance of MTT we have developed the “ABC of a Family” program to render comprehensive material support to 28 families with many kids from Tver, Tula, Kaluga, Ryazan, and Bryansk regions. Also, in 2010 - the Year of the Teacher - we launched a unique long-term charitable project My Teacher to render non-recurrent assistance to teachers from different region of Russia in purchasing necessary professional teaching equipment.

More and more charity recipients ask for help, and with the help of our supporters we try to render timely assistance to everyone in need.

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TEAM’S ADDRESS

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Anna Goryagina

Program Supervisor in Tver regionI see charity not so much as a kind of heartfelt mercy, but a way for a society of progressively thinking people to contribute to social improvement by rendering material assistance to those in need. Giving your money is the simplest thing. The most difficult one – and this is what our foundation is engaged in – to give those lagging behind an opportunity of self-fulfillment within long-term development program.

Anastasiya Rozhok

“Make a Holiday!” Program Supervisor Charity is an intrinsic need of every person, and there are no people who do not care, while there are a lot of those who want to help and to participate. All we need to do is to identify the needs of those committed people and to guide their voluntary work. That’s the only way to make this system work and bring profit. And I’m very happy to be part of this system since charity is impossible without personal commitment and participation!

Ekaterina Lapta

AccountantWork should bring satisfaction, and when you know that you do something very good for those little people, your work becomes your favorite occupation. People engaged in charity think about bringing up children (whether they are their own or not) more often. Our task is not even to improve life of these kids in an orphanage, but to do our best to give them full families and avoid getting into an orphanage. Charity is one way to do it. On the one hand, we help these kids not to feel defective; on the other hand, we help benefactors feel responsible.

Natalya Makshakova

Chief AccountantFor me, charity is a good way to make my dream come true. A smile of a child is the best gratitude. I’ve been working in the Foundation since the beginning and I understand very well how important it is for those young people in a difficult life situation to feel attention of the adults and of the whole society. Our task is to help a child now and in the future. Let’s make this world a better place to live together.

Irina Filippova

“My Prospects” Program SupervisorWorking in charity is extremely important for me, because I really can see the results of these efforts and I hope that our work will change the life of these kids for the better and will help them become successful and, what’s more, happy!

Alexandra Baranova

Distance Education Program SupervisorIt is very difficult to have a heart in the rush of modern life. Sometimes you have to stop just for a moment to see that the world is not perfect but each of us can change it for the better – at least a little bit.So working in a charitable foundation I can give a child a chance for self-actualization and personal development.

Yana Malanina

Assistant Director for DevelopmentWhen you face someone’s misfortune, it is easy to close your eyes and ears and to walk by, to mention that people are the ones creating troubles for themselves, that no matter how much you help the number of those in need will not decrease, that one-time gifts will not solve the problem, and you can criticize the state for a complete mess in the country and not fulfilling its obligations… What do we do? We are a team of experts – social pedagogues, psychologists, economists, lawyers, journalists – who can render timely, professional and systematic assistance to those in need and promote charity among the wide public.

Maria Chumicheva

My Teacher Program SupervisorI see charity in our society as the only effective tool to deal with social issues. My contribution to charity is in line with my life philosophy and my strong desire to help in the development of education in our country. I believe that by acting together we’ll achieve a lot and I know I’ll never be ashamed for my work.

Anastasiya Komolova

Director for DevelopmentWe begin and finish each our day with calls from people who need assistance or who want to render it. And we work every day to change someone’s life for the better. The world is full of people who care, we are just doing it in a professional way.

Ekaterina Rodimtseva

‘‘The World of Childhood with L’Oreal’’Program SupervisorWhen doing good things is the very essence of your work, there can be absolutely no doubts about whether you are doing the right thing. Charity is a gift for both the recipient, and the giver. I’m very happy that I can help the kids and make their life better.

Natalya Alenikova

Deputy Program DirectorA human is born for the kind, but often forgets it during his or her life. Charity brings us back to ourselves. I’m working in the Fund, trying to help and make people realize that they should write a clean copy – not a draft one – from very beginning, since they may not have time to rewrite it. Only by giving part of your heart to what you are doing, taking altruistic care of kids, setting and achieving your goal, you can be successful in helping others for the good of the future generation.

Maria Sukhova

The “Healthy Kids – a Chance for a Family”Program SupervisorI see the reason in charity – the reason for myself, for those we are trying to help, for the society. Every day I have a unique opportunity to interact with people who offer their help. An atmosphere of commitment and care makes me believe that we can cope with all the problems, and happy faces of the kids around us are the best proof to it.

Kseniya Derenovskaya

‘‘Charity instead of Souvenirs’’ Program SupervisorPersonally, I am very happy from knowing that I can render assistance to other people and see them smile. I consider it as changing the world for the better, even though I’m doing it in small steps. The more happy, healthy, and successful people I see around, the better my own life will be.

Luydmcila Fomenko

Program DirectorрI consider charity to be a vocation rather than work. Our aim is to do our best for the children deprived of parental care and attention to grow up them in conditions favorable for their development. Of course we cannot become parents for such children, but at least we can give them some warmth.

PROGRAM AREAS

With a view to achieve the goals set, the “Who else but me?” Charitable Foundation works in the following priority program areas:

• rendering social assistance to orphans, children left without parental care, children staying in orphanages and social institutions on a permanent basis, children from families with many kids, and disabled children (“Healthy Kids – a Chance for a Family”, “The World of Childhood with L’Oreal”, “My Prospects”, “Charity instead of Souvenirs”);

• creating favorable environment and providing an opportunity to obtain general school education and to get enrolled into the institutions of higher education (“My Prospects”);

• supporting professional communities of experts working with orphans, professional development of staff working in the sphere of social support, education, healthcare, holding seminars and conferences with a view to distribute best practices and innovative experience within the frames of different programs: “The World of Childhood with L’Oreal”, “Healthy Kids – a Chance for a Family”, “My Prospects”, and “Distance Education”. Promoting advanced educational standards and teaching methodologies within the frames of the “My Teacher” program;

• helping establish, preserve and develop values of orphans and children from large families within the frames of “Make a Holiday!”, “Charity instead of Souvenirs”, and “ABC of a Family”, etc. programs.

• support in the adoption process;

• developing volunteer movement and social corporate responsibility programs (“The World of Childhood with L’Oreal”, “Children’s Victories”, “Charity instead of Souvenirs”, and “Make a Holiday!”);

• drawing mass media and public attention to the problems of the kids and socially vulnerable population groups by holding and participating in different socially important events – festivals, conferences, campaigns and concerts.

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ProgramsPrograms of the ‘‘Who Else but Me?’’ Charitable Foundation are tightly interconnected and aimed at giving each child a real chance for successful self-actualization and an opportunity not to oppose itself to the society, but to feel care, attention and support from other people. Naturally, material support is very important for personal development, but it cannot solve problems of each individual child. So, assisted by our volunteers in the regions we try to help these kids to develop and implement their abilities, talents, try to teach these kids communicate with each other and help each other.

A major problem of our kids is absence of any real opportunities for successful socialization,

or lack of desire to achieve anything in the social sphere. Such approach leads to the fact that

when these kids turn 21 (and are not under state guardianship any more), many of them are

not able to find an adequate place in our society. This, in turn, is the reason that 87 % of

orphanage graduates are inclined to anti-social behavior, i.e. different delinquencies, living at

somebody else’s expense and living without any decent means. Over 4 years of close interaction

with pupils and graduates of all kinds of boarding institutions we have come to realize that it

is real to help children without parental care, in a difficult life situation. This is an extremely

difficult task that requires hard work on a daily basis, and the more people are ready to help, the

bigger chances for success.

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Victoria MukhinaPupil of Ivanteevsky orphanage

“It is such a pleasure to realize that there are people who remember about our holidays and come to congratulate us. We meet with these people in a warm, friendly, fun atmosphere. We play, perform on stage, eat sweets. We even had clowns and circus performers coming over! But what maters most, we have an opportunity to be with kind, open-hearted and educated young people. We want to be like them very much!”

ABOUT THE PROGRAM

It is very important for kids to stay kids: live in a happy atmosphere of children’s laughter, joy, and enthusiasm even in places where children are going through a lot of hardships, and especially if they had gone through a lot in the past. Establishing an atmosphere of comfort and warmth in orphanages requires attention, genuine commitment, and of course, love which is only possible with personal participation.

One of the ways to take care of a child left without parental care is to be with the child, to know about its interests and hobbies, make his simplest wishes come true and give it hope that the difficult situation the child is in can be resolved and that you are ready to provide support. Within the frames of the “Make a Holiday!” program supervisors and volunteers of the “Who else but me?” foundation visit orphanages they are in charge of on a monthly basis, organize different topic-oriented parties and master classes that help the kids develop, congratulate the children with their most private holiday – birthday – and give them the gifts they want. All such meetings are organized as interactive games and adapted to the age and needs of the kids.

Подари праздник!

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690children received Birthday gifts

What’s the birthday with no

cake and gift?

When making birthday parties for these kids, we go from their preferences, hobbies, and dreams. A gift should not only bring joy, but be useful and stimulate development of creative and intellectual abilities.

Every party or master class is aimed, among others, at getting the kids acquainted with the world that is new for them: new creative activities, sports, leisure, and useful skills – with everything that would foster integrated and successful personal development. The “Make a Holiday!” program includes two areas:1. EntertainmentVolunteers wish the kids happy birthday, give them presents and organize an interesting party with performance, tea and sweets. Each kid receives personal attention and emotional support. Our task is to create the atmosphere of a holiday for every child, to provide unforgettable memories and bright emotions, to help the kids implement their creative potential in game and art.

2. EducationEducational part of the program helps the kids to acquire new knowledge and expand their outlook, gain intellectual self-actualization skills, develop aesthetic perception and the ability to establish relations in a society or a professional team, and to obtain realistic understanding of life and the desire for self-education. All this is achieved in the course of interactive master classes and communication with the adults.

YOUR PARTICIPATION

Our volunteers are people who make all these holidays and children with happy eyes come true. The ‘‘Make a Holiday!’’ program is the most simple and convenient for engaging volunteers, and it is easily understandable by anyone who had a birthday party at least once in their life. Everyone can participate in the program – it all depends on your desire and opportunities. You may sign and send a birthday card, buy a gift, write a party scenario, organize a trip to an orphanage or drive a group of volunteers if you have a vehicle, help decorate the room, prepare a performance…

Every month we publish the names of the kids (from orphanages we are in charge of) who have birthdays this month at www.ktoeslineya.ru. You can choose any child and make its dream come true. Most popular wishes are as follows: play & learn games, board games, construction kits, puzzles, creative kit, books, clothes, sports equipment, bath accessories (towels, personal hygiene products, bath robes, etc.); graduates dream of household appliances, bedding, suitcases. Just like children who live in full families, orphans dream of electronics - mobile phones, electronic game, robots, cars with remote control, MP3 players, and photo cameras.

CAMPAIGNS WITHIN MAKE A HOLIDAY! PROGRAM

Become a Father FrostAround the New Year, we all believe in miracles, wish happiness and try to do good to each other. We cherish our sweet family memories that come from childhood: our first New Year trees, the smell of tangerines and chocolate, Father Frost with a wadding beard that for some reason talks in the voice of our father… This is the second year we’ve been joining our efforts to make this holiday a miracle for those who lack care and attention.

A month before the New Year, we asked the kids from 18 regional orphanages in Moscow, Tver, and Tula regions we are in charge of to tell us what they want, and then asked volunteers and our supporters to buy New Year presents for these kids and make their dreams come true. This campaign was called «Become a Father Frost». All its participants had to do is to choose a kid and its wish at

102holidays were organized in orphanages within the “Make a Holiday!” program

Make a holiday!

Ekaterina GolubevaOn a trip to the Torzhoksky orphanage (Mitino, Tver) “I need to say that I felt quite weird, trying on Father Frost and Snow Maiden’s costumes for the first time, especially if you are to perform in front of such special audience. However, a couple of minutes was enough to establish good contact with the kids. Everyone was eager to receive the gift they asked for from the Father Frost. Some of them remembered what they asked him for, while some did not, but everyone definitely was happy with our visit. The kids asked riddles and puzzles, told poems, sang songs, and took active part in our common performance. The most important moment of the party was when the Father Frost started giving New Year presents to the kids. They were so happy! They received theirgifts one by one, hurrying to unpack them and see what it was, and whether the Father Frost brought them what they wanted or forgot because he was so old. Everyone received the gifts they wanted and was very happy.”

Anna GoryaginaSupervisor of “Who else but me”Tver Office“Everybody enjoyed their gifts. Many were surprised that the Frost knew about their wishes and gave them what they dreamt of. Some of them were shocked with generosity of this wizard, and some just cried and ran away not able to conquer their emotions… to come back to us again several minutes later and to thank us from the bottom of their hearts. This is the real power of human kindness and generosity that comes from the heart! We want to thank everyone who participated in the campaign and helped make these kids’ dreams come true.”

Yulia KimVolunteer“This is the first time we’ve participated in the campaign, and it has brought tons of positive impressions! Thank you for perfect organization, warm and kind attitude, and for everything you do for these kids! It was awesome to see how happy these kids to receive presents! The most rewarding thing is to see smiling faces and happy eyes of these kids, to hear their laughter and realize that you’ve managed to help them a little. We would be happy to continue helping these kids!’’

Liliya MalinkaVolunteer“The kids were very active and happy to meet their beloved teachers. That is when I understood how important our presence is for these kids. I had no idea these kids were going to an ordinary secondary school, together with the children from full families. They even thought we were someone’s parents and the kids were very happy with this. There, I became very close to Evgeniya Kim: at first, she avoided us and did not want to make friends. When we came to the school, I entered her class and saw she was very sad, even though the whole class was having fun congratulating children who had their birthdays in summer. There were sweets on the table, parents supported their children, and I soon realized that she was happy that I was by her side. We did not part until I left.”

881 children receivedNew Year gifts

220 children received schoolingnecessities for the beginning of the school year

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www.ktoeslineya.ru and to bring a gift for this child at the specified time. A list of 881 wishes was published at the website and people had 2 weeks to buy gifts. On December 25, we spent 3 hours collecting these gifts to be able to deliver them to different orphanages.

What did our kids dream about? Some of them wanted a warm throw blanket, some – a huge teddy bear, a lot of kids wanted skates, and graduates mostly wanted kitchen utensils, electric kettles, suitcases. These children also wanted sports clothes, personal hygiene products and cosmetics, creative kits, electronic games, guitars, football balls, and even a chocolate cake! At the specified day, we gathered over 1,000 gifts: families with kids, companies of young people, colleagues, young and old couples came and brought beautifully packed and signed gifts, thanked us for launching such a campaign and providing them with an opportunity to do good. We, in return, thanked everyone for the attention, generosity, and kindness they contributed to the event.

Preparing for School TogetherThe campaign supported by Doveriye TV channel and two Ashan hypermarkets was aimed at helping the kids in a difficult life situation, orphans, fire victims, and children from large families to purchase all schooling necessities for a new school year.

Over 1,500 purchasers of two Ashan hypermarkets sent gifts and money for the kids we are in charge of. We thank everyone who responded and provided support! It was very touching to see how kids from full families together with parents helped their less lucky peers, sending them gifts and schooling necessities. One boy, Vova, begged his mom to buy not only stationery, but a ball as well. One girl, Varya, brought a drawing album as a gift. It was such a pleasure to see parents who develop generosity, kindness and commitment in their children!

In total, we received over 20 full shopping carts with stationery and gifts, and 47,522.89 rubles. With this money, we were able to buy 77 schoolbags that would become not only useful but also attractive accessory for the school kids, which is very important. All schooling necessities and gifts were sent to Pavlin orphanage, Orphanage 12, to the families who had suffered from fires, to Moscow large families, and to some remote institutions under supervision of the “Who else but me?” foundation.

BMW KIDS DAYDelight – no matter how huge it is – is always formed of little things like laughter, smiles, and… even construction kits. On July 23–26, BMW Group Russia and the “Who Else but Me?” charitable foundation organized “Children Build for Children” BMW KIDS DAY. For 4 days, kids from orphanages, young people from Moscow and other cities, and children of Russian celebrities constructed a full-size BMW X1 model with 165,000 LEGO details.

At the opening ceremony, the President of BMW Group Russia Peter Kronshnabel, has granted a 400,000 rubles check to the ‘‘Who Else but Me?’’ foundation. During the campaign, everyone could make a material contribution to the foundation by buying one of the T-shirts with the campaign’s symbols. 60,413.70 rubles were gathered for only 4 days. All funds were spent on buying school bags, stationery and flowers for the school holidays at orphanages of the Moscow and Tver regions within the frames of the “First Year Holiday” campaign.

Sweetheart Bazar“Sweetheart Bazar” is a New Year charity fair usual for Europe where charity is an indispensable part of the holiday tradition, just like a smell of tangerines and cinnamon at the New Year eve. This is a whole Sunday of New Year attitude and creativity, a day spent with reason. About 30 charitable organizations participated in the fair, and all funds raised during the fair were spent at charitable assistance to those in need. The “Who else but me?” charitable foundation organized trade at the fair and different master classes for the Bazar’s guests (balloon modeling, new year tree and gifts decoration, etc.). We’ve managed to raise 22,800 rubles during the event, and spent all the money for purchasing gifts within the frames of the “Make a Holiday!” campaign.

PROGRAM AREA

• advanced diagnostics and comprehensive examination of the kids in the best scientific and research institutions and centers of psychological and pedagogical rehabilitation and correction;

• raising the professional level of staff pedagogues and psychologists, speech therapists, social pedagogues, educators, and physical training staff at orphanages;

• equipping psychologists’ and language therapists’ rooms with modern equipment for effective correction of psychoneurological and speech deviations;

• equipping pedagogues with modern methodical literature for diagnostic and corrective measures;

• equipping sensor (relaxation) rooms for restoring emotional and psychological balance, eliminating negative effect of different stress situations, increasing working capacity of the kids and improving general psychological environment in orphanages;

• equipping gyms and outside playgrounds for comprehensive therapeutic and recreational measures;

• equipping social adaptation rooms (kitchens) for acquiring basic housekeeping skills;

• equipping playrooms for the development of manual dexterity, coordination, creative thinking and general physical form;

• holding events that promote healthy lifestyle (Olympic Games, Healthy days, trips to sporting events, etc.) and help develop responsible approach to health and negative attitude towards alcohol, drug abuse, and tobacco among children.

PROGRAM OUTCOMES

• 23 children from Voskresenskaya boarding school, Rybnovsk boarding school, Nepetsinsky boarding school, and Nadezhda orphanages of Electrostal, Orekhovo-Zuevo, and Chekov were rendered medical and diagnostic assistance. Leading experts of Pediatrics and Surgery Research Institution participated in the campaign.

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Health of the kids in a difficult life situation requires close attention, and dealing with this issue – a thorough and responsible approach. The “Who else but me?” charitable foundation is very concerned with rendering comprehensive assistance to such kids, so it implements several programs differing in con-tents and target audience.

15regional institutions for children received assistance within the frames of the program

ABOUT THE PROGRAM

The “Healthy Kids – a Chance for a Family” program is aimed at comprehensive rehabilitation of children in a difficult life situation, including orphans, children left without parental care and disabled children, their physical and psychological development, and successful integration into a modern society.

Health is an important component of human life, and also a factor that has been deteriorating significantly among children and teens over the recent years. This is a topical issue for orphanages: lack of maternal care prevents comprehensive physical and psychological development of the kids and, with time, leads to an increase in the number of children with chronic diseases, vulnerable and unstable psyche, and antisocial behavior. Taking into consideration an extremely low level of health of the kids in a difficult life situation, the “Who else but me” charitable foundation has developed and is implementing “Healthy Kids – a Chance for a Family” program in different regions of Russia. This program is aimed at physical and psychological rehabilitation of the kids from orphanages and other social institutions.

Healthy Kids — a Chance for a Family

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Sensor room helps relax and develop

necessary skills

Nepetsinsky boarding school

“Since the beginning of the school year, all children of our institution cook different dishes and take care of kitchen utensils with great pleasure, commitment and dignity. They take cooking classes on a regular basis, and now have an opportunity to cook dishes for holidays and birthday, and just to cook with modern appliances. By implementing this project we have made another step on a way to socialization of orphans and children left without parental care.”

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• 4 social adaptation rooms (modern kitchens with a complete set of kitchen utensils) were equipped at Nepetsinsy boarding school (the Moscow region), Sosensky boarding school (the Kaluga region) and Tver specialized school for children and teenagers with deviant behavior.

• 8 psychologist rooms and sensor rooms have been equipped at Torzhoksky orphanage, Torzhoksky boarding school, Nelidovskaya boarding school, Tver special school for children and teenagers with deviant behavior, Orekhovo-Zuevo orphanage, boarding school 4 (Kaluga), Rakulo-Cockschengsky orphanage (the Arkhangelsk region), and Serovsky orphanage (the Sverdlovsk region).

• A playroom is equipped at Konakhovsky orphanage in the Tver region.

• A joiner’s shop is opened at Tver special school for children and teenagers with deviantbehavior. Pupils of these special schools may complete primary pre-professional preparation courses to have confidence in their abilities after they leave an educational institution.

• In 2010, fifty kids were examined at Strogino Psychology and Pedagogical Rehabilitation and Correction Center on the request of the “Who else but me?” charitable foundation. All children received recommendations for further rehabilitation (including an invitation to a free correction course at “Strogino” center).

Professional development seminars were held for directors, psychologists and teachers of orphanages and boarding schools. These seminars were devoted to post-orphanage adaptation of the kids, related problem solving and rendering psychological and pedagogical support to ADHD (hyperkinetic and hyperactive) children, and other psychological and language therapy issues at orphanages.

• A special master class was held for parents whose children were diagnosed with Attention-Deficit/Hyperactivity Disorder (ADHD) with a view to improve psychological literacy of those adults and give them knowledge necessary for successful development and social adaptation of their kids.

• The “Who else but me?” charitable foundation won an open tender held by the All-Russian Public Foundation “National Charitable Foundation” and received an opportunity to provide grants to non-commercial NGOs for implementing social support and service projects targeted at low-income and socially vulnerable citizens, protecting public health and the environment. The foundation won a 3,000,000-ruble grant that is to be spent on Healthy Kids – a Chance for a Family program in 2011.

Children learn to cook, lay the

table and entertain the guests

E. I. BelonogovaDirector of special (corrective) comprehensive boarding school No. 4 of VIII type (Kaluga)

“The equipment for a psychological relaxation room supplied by the “Who else but me?” charitable foundation provide our kids with many more wonderful impressions than their usual surroundings. For instance, introverts now have an opportunity to be on their own. Relaxation armchairs and musicfor relaxation ensure correction of psychological and emotional condition of children and adults and help avoid affective developments.A sensor path, a bubble column, and different light panels (A Drawing on Sand, Magic Thread) fosters sensory and perceptive skills. Sound panel “A hedgehog in the wood» fosters the development of cognitive abilities.”

Psychologists and language therapists at

orphanages study advanced diagnostics

and correction methods

50children received assistanceat Strogino rehabilitation and correction center

Children from Tver boarding

school master the basics of carpentry

8institutions for children have been equipped with psychologist rooms

PROGRAM AREAS AND RESULTS

Equipping social adaptation roomsThe Foundation equips social adaptation rooms (kitchens, sewing and carpenter’s shops) in the institutions it is in charge of, purchases equipment and consumables, invites pedagogues from professional training institutions. Lessons at social adaptation rooms are aimed at developing different skills of the children: cooking, use of household appliances, laying the table, sewing, etc., that would be of use for them intheir independent lives. Besides, the children have an opportunity to receive pre-professional preparation and increase their chances for entering vocational training institutions and finding a job later. In 2010,two social adaptation rooms were open at the supervised orphanages in the Tver region: Emmausskaya boarding school and Zubtsovsky orphanage.

Career guidance classesIn October 2010, the “Who else but me” charitable charitable foundation supported by the Department of education of the Tver region launched a unique career guidance project for the pupils of different boarding institutions with a view to prepare orphans to making an informed professional choice and provide them with basic skills in the corresponding area. Pupils of Tver boarding schools had an opportunity to obtain basic skills and knowledge from different professional areas – wood carving, hairdressing, cooking, golden-thread embroidering, automodelling, batik painting, knitting, etc. – under the guidance of the invited teachers and trainers of professional lyceums. Classes are held in specially equipped workshops at the orphanages, while vocational training institutions of the Tver region also provide facilities and equipment for training and field classes.

90 children and 6 institutions of the Tver region participate in career guidance project in 2010/2011: Zubtsovsky, Kalyazinsky, Udomelsky, Nekrasovsky, Torzhoksky orphanages and Emmausskaya and Torzhokskaya boarding schools.

3. Master classes (general education, career guidance, development)Volunteers and the charitable foundation staff hold different master classes for children:

• General educationGeneral education classes are held in the following subject areas: History, Geography, English, and Computer science. For example, a History master class is a captivating class devoted to a specific historical event, with real medieval knights, Indians, and pirates.

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Oksana Anatolyevna MiroshnichenkoHead of the Social Support Division of the Department of Education in the Tver region

“The Department of Education in the Tver region is grateful to the “My Prospects” program for a wonderful idea of developing a positive attitude towards your future profession through a streamlined process of additional education in career guidance groups. Our inspectors participate in demo lessons and are happy to see the amazing results the teens show in mastering their future profession. The cooks are something we can really be proud of: some time ago, these kids did not even realize that you need to put some water in a kettle, boil it, put some tea brew in it to get tea. And now they are so skilled and successful that they enjoy eating their own dishes and treating their guests with them.”

The kids master the basics of sewing,

wood carving, automodelling and

much more ABOUT THE PROGRAM

The “My prospects” is a program that helps orphanage graduates make informed decisions on their future education and profession in accordance with their personal interests skills and needs of the labor market in different industry experts and qualifications.

The program helps the kids in difficult life situations to find their preferable area of professional development and, later, a full-time job taking into consideration their physical and psychological peculiarities. The program is aimed at improving an educational level and developing basic professional skills among pupils of orphanages in the course of master classes, additional education programs, and short-term courses.

The “My Prospects” program has been implemented since 2010 following the Gifted Children program (with a significant increase in areas of application, geography and target groups).

My prospects

90 children from orphanages of the Tver region receive primary professional education

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4. Contests and festivalsParticipating in different contests is a way to stand out from the rest and demonstrate your abilities and skills, to learn to act on your own and as part of a team, compete with the opponents and, of course, win valuable prizes. The ‘‘Who Else but Me?’’ charitable foundation organizes creative and intellectual contests and festivals: ‘‘Vesennya Lazur’’, military song contests, beauty contests among the girls, ‘‘Best in Trade’’ contests, and ‘‘Zeleny Shum’’ international open youth festival that has been held for the 11th time in 2010 with the participation of over 600 pre-school kids and teenagers. In 2010, the ‘‘Who Else but Me?’’ charitable foundation supported by the Department of Education of the Tver region organized the first regional cinema forum “Children’s Cinema for Children” that included cinema demonstrations, discussions, and master classes. Each creative team received diplomas and presents.

Angelina PetrukhinaTula regional boarding school (9 grade)

“I just love embroidering, this is my hobby. I have completed a lot of works already, but I do not want to stop here. I want to try tons of new patterns. It’s been such a wonderful surprise for me to see new modern equipment in our workshop! Now I have an opportunity to try something new. Automated embroidering is just so much fun. I love creating new and unusual works. Thank you very much for this opportunity!”

600 children participated in the Zeleny Shum intellectual festival

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• Career guidanceDuring career guidance classes representatives of different professional areas talk about their work and the labor market. This gives the kids some knowledge about different professions and helps them make an informed choice. In 2010, the foundation held master classes in journalism, brand management, landscape design, radio presentation, interior design, style, cooking, and canine research. Sometimes, excursions to the enterprises are organized as part of career guidance master classes. The foundation organized trips to the following enterprises in the Moscow and Tver region: Moscow bread and confectionary enterprise Kolomenskoye, Domodedovo airport, Moscow food industry enterprise Kreker, and Volzhsky Pekar enterprise.

• DevelopmentDevelopment master classes are held in different subject areas: art, sport, culture. We organize sport tournaments, brake dance master classes, and classes in beadweaving and batik painting.

Irina Valerievna KutakovaDeputy Director for Education, Emmausskaya boarding school

“Batik painter is a rare profession that requires both the pupil’s talent and the teacher’s patience. Tatyana Yurievna Varlamova is very attentive and helping to all her pupils; she encourages and compliments the kids all the time. Even children who do not want to contact or communicate at first become more open and kind with every class. Painting on silk is a fairy tale created with a brush of the painter. The kids have an opportunity to choose the subject on their own, carefully drawing the contours with a special tool, the kids select the color range, mix colors and put them on silk. This is a very hard task with huge responsibility for the result as you are the only one contributing to the output. At the same time, I’ve never seen so much friendly support, mutual help and encouragement for those who have some difficulties. This is a unique project launched by the ‘‘Who Else but Me?’’ charitable foundation. Mastering a profession is a real guiding star in a person’s life.”

150 master classes were held in orphanages

It is a rare privilege to visit a radio

studio or a confectionery

Master classesare held in

differend subjectareas from

weaving to riding

Batikpainter requiresboth the pupil’s

talent andthe teacher’s

patience

Contests is away to

demonstrateyour abilities and

find a friends

ABOUT THE PROGRAM

Distance Education is the ‘‘Who Else but Me?’’ charitable foundation program enabling each child in a difficult life situation, from any region of Russia, to connect to the distance education portal and receive quality school education on Internet, to prepare for USE and entering professional education institutions.

Distance education includes a number of online lessons where modern computer programs and technologies help children to master different subjects of choice on the basic and advanced levels. The children may perform practical assignments and communicate with pedagogues and psychologists in real time via Internet. These adults help them learn in a completely new information and education environment. The program is aimed at creating optimal environment for preparing the kids for the final state attestation (in the form of the unified state examination, USE), entering institutions of higher education and developing of social and business communication skills.

124pupils were enrolled into a distance education system in 2010–2011

Distance Education

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Distance Education program has been successfully implemented since 2007. Over that period, 248 school children from the Tver, Moscow, Voronezh, Saratov, Arkhangelsk regions, Khabarovsk and Perm participated in the program. All children who have completed a course of distance education (as a basic or additional course) show successful results at USE and enter the institutions of higher education of choice. This portal is of great importance to children with limited abilities and children in difficult life situations who cannot visit classes and communicate with the teachers on a regular basis. In the regions where children have no opportunity to study via Internet, the ‘‘Who Else but Me?’’ charitable foundation provides them with educational CDs.

AREAS OF WORK

Distance classesClasses are held by the staff of the Teleschool non-commercial partnership. The ‘‘Who Else but Me?’’ charitable foundation selects students from the residents of orphanages motivated for receiving additional education at a distance school on their own, and kids in difficult life situations who completed an application at the www.ktoeslineya.ru website. The foundation controls attendance and performance of the pupils on a weekly basis and holds topic-oriented meetings with the students and their tutors.

Career guidance and computer literacy seminarsThe kids study and master MS Office applications, participate in contests, business games and seminars, and learn how to prepare presentations on their own. During these career guidance classes the children obtain skills that would be of use during job interviews, they learn about different professions and get an opportunity of making informed professional decisions.

Graduate supportPersonal sympathy and material support are very important for orphanage graduates. Children who have completed the ‘‘Distance Education program’’ receive startup kits from the ‘‘Who Else but Me?’’ charitable foundation. These kits contain everything they need for staying at the dormitories of higher education and vocational training institutions: bed sheets, tableware, and different household goods. Those who has successfully entered institutions of higher education and demonstrate satisfactory results during semester examinations are entitled to monthly student allowances from the foundation. Moreover, the fund purchases PCs for these kids, because it is impossible nowadays to study and to master your profession without a computer. Orphanage graduates that want to find a job right after graduation have an opportunity to take courses to obtain professional skills of choice. The foundation pays for these courses.

RESULTS

• By the results of 2009–2010 school year, 39 senior students (9–11 year) of Moscow, Tver, Arkhangelsk and Saratov regions took the courses. Eleven out of 14 graduates entered the higher education institutions of choice, three entered vocational training institutions. Gradates of the ‘‘Distance Education’’ program successfully pass USE to Tver State University, Medical Academy, Tver State Pedagogical University, Higher School of Economics, and others.

• In 2010 school year, the ‘‘Distance Education’’ program was expanded and we are now able to enroll students of 9–11 and 5–8 grades.

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Karina Sh., Kaluga boarding school № 5“I’m a tenth year student, and I really want to continue education in a medical college. I know I need good knowledge of biology, so Teleschool was an awesome opportunity for me. Additional learning materials are what I really need. At first, I had some troubles in working with the presented material, and it was rather difficult for me to send completed assignments. Now, whenever I have time, I “open the door” to Teleschool and study my favorite subject. I’ve learned a lot of new things and now feel very confident at my biology lessons. Teleschool is great!’’

ElenaA mother of a large family, Moscow“My name is Elena, I’m a mother of Pavel and Andrey. We have a large family with 4 kids. They all study at a secondary school. For example, Pavel wants to be a lawyer, but he needs good knowledge of history and social sciences for that, and school program is simply not enough. My husband works but unfortunately we still do not have enough money to hire individual tutors or pay for additional classes. Distance education is a real chance to improve educational level of my children. It’s been a month since my children started taking distance education classes. They like the way they are treated – taking into consideration their individual features and abilities. For example, Pavel studies geometry, and distance education tutor managed to find a way to him, so his grades at school improved significantly. I’m not worried about Andrey – he is very diligent, while it is sometimes difficult to make him get down to studying, but once he starts, he does it very well. I want to thank the foundation for making it possible for us to study at a distance education school.”

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•In 2010–2011 school year 124 children in difficult life situations, orphanage residents, children from large families, children with health troubles and disabled kids joined the program. Kids from Moscow, Moscow region, Tver and Kaluga regions, Khabarovsk and Perm territories, and the Republic of Chuvashiya participate in the program.

• Year 2010 provided us with an opportunity to engage teachers in the distance education system. They use the portal for a quality material presentation during lessons and organize online lessons if a pupil is sick which enable the kids to continue education even if they do not feel well because of their specific disease. ‘‘Podderzhka’’, the home study school № 1673 for children with eyesight deficiencies in Moscow became our first testing site. Eight pedagogues and 33 school children were enrolled in the following subject areas: Russian, Mathematics, Chemistry, English, Economics and History.

• 3 modern computer classes and a Physics classroom have been equipped at Emmausskaya boarding school in the Tver region, Kaluga boarding school № 5 for children with limited abilities and Kaluga Regional rehabilitation center.

• Computer literacy workshops have been held for 39 boarding school residents of the Tver region and 12 children from the Kaluga region. Each participant of this workshop has been able to complete its own individual project and to present it before the group.

• Graduates of Tver and Moscow region orphanages received startup kits and some household goods that would be necessary in their everyday life.

• Methodology guidance books have been purchased for Kashan orphanage and Orphanage 12 (Moscow).

YOUR PARTICIPATION

• Training children in the subject areas of a secondary school, computer literacy, and preparation for USE;

• Training orphanage graduates in accordance with the program of higher education and vocational training institutions;

•Profession days at orphanages (talking about how to master a trade and what graduates need to know);

• Career guidance workshops (choosing a career, examining labor market, preparation for a job interview, compiling a CV, etc.);

• Monitoring individual educational process of a child, rendering assistance.

SPECIAL PROJECTS

Mailing AssistanceSince 2009, the ‘‘Who Else but Me?’’ charitable foundation supported by FSUE Russian Post has been participating in a Mailing Assistance social campaign aimed at helping the Russian school children to receive quality education and prepare for USE. Any school student from any region of Russia can submit an application at www.ktoeslineya.ru and receive a free CD to prepare for USE in 7 subjects of a secondary school by mail.

Evgeny P.Kaluga boarding school No. 5“Well, it’s my tenth year already... I’ll become a graduate very soon. What’s lying ahead? Will my knowledge be enough to continue education? Of course, I am very grateful to the teachers for ample knowledge they’ve given me, but there’s just so much new and unknown in the world. Well, it was as if my dreams had been heard: Teleschool has been launched this year, and I am one of its most active pupils. I like to be able to talk with the tutor directly and to receive additional information in different subject areas. I’ve always loved math, so questions like ‘‘What’s this in figures for you? It’s so boring!’’ have always surprised me. I say: “You don’t understand! Solving a difficult equation, explaining something to others – what can be better?!” I’ve found new friends and expanded my social circle. The thing is that knowledge I receive at the Teleschool are useful and communication with other people is a constant source of pleasure for me!’’

Luybov AlexandrovnaTutor at Emmausskaya boarding school“We’ve been working with the distance education system for several years already. It helps our kids to raise their educational level and improve performance in specific subject areas. In 2010 we enrolled 9th grade students and provided them with an opportunity to study the subjects of their choice. These are the subjects in which they will take USE, so they are very diligent. For example, Kolya K. wants to take a history exam: he works very hard at a distance school and is happy with the good grades he receives. We see that he really needs that and is doing it with great pleasure.”

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Over 10,000 postal offices all over the country placed information materials and participated in fund raising. Any resident of Russia could participate in the project by transferring any amount of money (30 rubles at the minimum). Applications from children, parents and even teachers are collected during the whole year. The latter say that CDs with a set of tests and assignments and even an opportunity to take trial USE are a great help in preparing their students for this difficult exam.

Results • 593 CDs for USE preparation were distributed in 2010.

• The funds raised by FSUE Russian Post were spent on enrolling 105 children into 2010-2011 Distance Education program.

‘‘Chivas Regal’’ Charity AuctionOn September 9, 2010 a Charity gala dinner and auction were held under the auspices of Vogue and Chivas Regal. Exclusive outfits and accessories from the last collection of Alexander McQueen, unique pictures and exclusive hand-made Chivas Regal bottles were presented at the auction. The funds raised (64,800 euro in total) were transferred to My Prospects program of the ‘‘Who Else but Me?’’ charitable foundation and spent on career guidance master classes for Tver region orphanages. We want to thank our partners who organized the event and all the participants thereof!

‘‘Education to All Marathon’’Annual charity campaign is launched with the support of Europa Plus radio station and OK! Magazine. This campaign is aimed at helping orphanage graduates purchase the basic necessities (bed sheets, covers, tableware, electric appliances, hygiene products, etc.) for their independent life. The campaign is supported by many people who care about orphans’ problems. In 2010, 409,960.06 rubles was raised for 34 graduates of orphanages in Tver, Kaluga, and Moscow regions.

Margarita Sh.Chernushka, Perm territory“I used these CDs every day; this is a good way to bring all your knowledge in order – everything is very convenient and easy to understand. Of course, this simplifies getting ready for USE. I made 90 on my USE in Math and 100 on USE in Russian. I entered the higher education institution of choice because my grades were high enough. Your disks were of great help in that! Thank you!”

Olga ReimanPresident of the ‘‘Who Else but Me’’ charitable foundation“After graduation from an orphanage social adaptation to adult life is quite an issue. By helping the graduates at this stage, we are making an invaluable contribution to his or her future, to the development of their personality. We want to thank everyone who supported our initiative and participated in the ‘‘Education to All’’ marathon.

3computer classes were equipped in orphanages of Tver and Kaluga regions

As a result, implementing new effective teaching methodologies becomes very difficult or even impossible in some cases. This is a very serious problem in remote regions of our country despite the fact that students in remote towns and areas of the country are more motivated to study than residents of large cities. ‘‘My Teacher’’ project enables every teacher to voice his or her needs in materials and equipment necessary for pedagogical and extra-class work. An application may include a request for any materials that could support effective education and development activities.

The project is implemented in 4 stages:

1. A teacher from any location in Russia registers at www.my-teacher.ru and places an application.

2. Benefactors review the applications and may fund any project they like.

3. The Foundation packs and sends the necessary materials to the teacher when the whole amount is raised. After the teacher receives the materials and starts using them in their work a report with pictures and thank you notes from the staff and students are published on the website.

4. The kids receive the long awaited learning materials.

REALISED APPLICATIONS

Valery Rostokin General Director of NVision Group“A way to a happy future starts today, education being a solid foundation of this way. ‘‘My Teacher’’ project enables teachers and students to obtain unique additional knowledge. By inviting teachers to participate in the project you enable them to demonstrate their professional skills and create a favorable environment for pedagogical efforts all over the country’’.

Lev NovozhenovJournalist, TV presenter“The main contribution a school can make is to develop interest in education and obtaining new knowledge instead of discouraging the kids. It is a common knowledge that trying to shove as much information as possible into a kid is not a good way to go - you need to discover its talents, abilities and likes. If you achieve this, it would be the best school education a person can get. A school teacher for me is one of the main teachers of my life. Today we have an opportunity to render real support to teachers in their home towns. Let’s unite our efforts and help the most talented of them to obtain modern advanced equipment to teach their kids in new ways.”

Ekaterina AndreevaAnchor of the information program‘‘Vremya’’“If I was a state, I would give all I could to the teachers: I believe we should not try to save either on teachers, or on doctors. I want to live with kindhearted, well-educated and well-brought people, and we need to have good schools to bring up such people. The School is the one that should bring up our children, not the backstreet.

ABOUT THE PROJECT

‘‘My Teacher’’ is a charitable online project of the ‘‘Who Else but Me?’’ foundation aimed at rendering targeted assistance to the teachers from different regions of Russia, to support their educational initiatives and to provide school students with an opportunity to obtain knowledge at a qualitatively new level regardless their location.

Nowadays, a teacher needs to obtain, process and implement innovative teaching methodologies based on new teaching materials and equipment quickly and efficiently. On the other hand, students need knowledge adapted to modern standards and technologies.

Electronic and computer equipment, modern software and other materials that streamline and simplify educational process shall become an indispensable part of modern education for both teacher and students. Nevertheless, budgets of almost all educational institutions in RF lack funds for purchasing modern equipment.

My teacher

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my-teacher.ru project enables each of us to provide targeted assistance to a teacher engaged in education and development of the kids, who establishes the right values for them.

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Dmitry BarshevDeputy Director of EMS Russian Post EMS“We deem it very important to participate in raising the availability of advanced modern technologies for children and teenagers, to help develop the new personalities – socially adapted and oriented towards further independent development.”

11companies supported the ‘‘Charity instead of Souvenirs’’ initiative

40regional institutions received assistance under this program

ABOUT THE PROGRAM

‘‘Charity instead of Souvenirs’’ is a social initiative of the CAF RUSSIA foundation and a number of non-commercial organizations enabling different companies to contribute to dealing with social issues. The program is aimed at building a bridge between socially responsible businessmen and non-commercial organizations dealing with social problems.

Annually, thousands of companies spend millions of rubles for purchasing souvenir production (calendars, pens, notebooks). Tons of corporate souvenirs that are mostly useless and funds spent on doing the good works are incommensurable. On the other hand, many unresolved social issues prove that there’s a better way to spend the funds. Thinking about corporate presents more and more organizations prefer doing the good. We invite companies to participate in the corporate social responsibility program. You may spend the money allocated for souvenirs or any other funds so that they would make someone happy, improve someone’s living conditions ad fostered successful socialization of orphans.

Charity insteadof souvenirs

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In 2010, eight companies participated in the program and rendered assistance to 40 social institutions for orphans taking care of 3075 children at the age below 18. We want to express our tremendous gratitude to companies that participated in the program in 2010: Russian Post EMS, Russkaya Promyshlennaya Kompaniya, BMW Russia, MTT, Just For You, Goldman Sachs, ROSNO Asset Management Alliance, Sky Link, Allen & Overy Legal Services, British Petroleum (BP), SovTransSystem.

RESULTS OF THE PROGRAM

• For the New Year, Russkaya Promyshlennaya Kompaniya gave 189 play & learn games, creativity kits and kits for experiments to the residents of Torzhoksky orphanage (Tver region).

• Thanks to the organizations and volunteers that transfer the money to the foundation, in January 2010 the foundation was able to buy sports clothes and ski footwear for 30 residents of Rakulo-Cockshengsky orphanage of the Arkhangelsk region.

• In February 2010, ROSNO Asset Management Alliance OJSC and the ‘‘Who Else but Me?’’ charitable foundation presented Obninsky special boarding school (type VIII) with 275 play & learn board games.

• 275 play & learn games and creative kits for 90 residents of Azarovsky boarding school have been purchased with the funds provided by ROSNO Asset Management Alliance OJSC.

• Goldman Sachs and the ‘‘Who Else but Me?’’ charitable foundation established a playground for children at Voskresensky boarding school (Voskresensk, the Moscow region).

• On September 1, the initiative of organizing the First Year Holiday was supported by BMW, Allen & Overy Legal Services, and SovTransSystem. Stationery, school bags and flowers for the holiday were purchased for 102 children of 8 boarding institutions of Moscow, the Moscow and Tver regions.

• Goldman Sachs equipped a social adaptation room at Ivanteevsky orphanage.

• On December 22, Russian Post EMS (a branch of Russian Post FSUE) and the ‘‘Who Else but Me?’’ charitable foundation equipped a computer class for 117 children from Tula Regional boarding school.

• Before the New Year, the ‘‘Who Else but Me?’’ charitable foundation and Russkaya Promyshlennaya Kompaniya presented Voskresensky boarding school with costumes and accessories for the children’s theater in which many boarding school residents participate.

• On December 28, the ‘‘Who Else but Me?’’ charitable foundation and the company ‘‘Just for You’’ gave New Year presents – board games, play & learn games, creative kits and kits for experiments.

YOUR PARTICIPATION

Absence of public support makes comprehensive charitable assistance to those who really need almost impossible. We encourage you to support one of the charitable programs, to participate in the development and implementation of a joint project.

We strongly believe that by joining efforts of many people and organizations we would be able to efficiently render support to the children who need it, and we are in constant search of new collaboration opportunities with those who believe in changing the world for the better and lives up to the principle the “Who Else but Me?”.

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PROGRAM AREAS AND RESULTS

Supporting psychologists and language therapists in orphanages, boarding schools and social sheltersPedagogues, psychologists and social workers at orphanages bear full responsibility for bringing up, developing and socialization of orphans from early childhood. In 2010, we equipped 5 psychologist rooms and 6 language therapy rooms with the elements of a sensor room at orphanages in the Kaluga region. A series of practical seminars on modern diagnostics, correction pedagogics and language therapy helped the staff master the advanced technologies and learn how to work with special equipment.

Equipping social adaptation roomsIn 2010, a hairdressing saloon was opened at Obninsky special boarding school. The classes are held on a regular basis, and the kids are able to obtain primary professional education in hair dressing.

Equipping play & learn roomsA play & learn room is a way for a kid to receive new wonderful impressions and memories that are necessary for harmonious development of any child. Pedagogues, psychologists and language therapists hold development and correction classes their, helping the kids to obtain the necessary skills: finger motility, coordination of movement, concentration of attention, phantasy, improving physical condition, psychological relaxation. In 2010, a playroom was equipped in Orphanage № 6 (Moscow).

Development of volunteer initiative among the L’Oreal staff and other public events Development of volunteer initiative among the L’Oreal staff was one of the important aspects of the program in 2010 and brought a lot of happy moment to both children from orphanage and L’Oreal volunteers. L’Oreal members participate in the events organized by the orphanages under supervision, invite children to different events in Moscow, launch corporate charity campaigns with a view to render assistance to children, to attract public attention to the problems of orphans and to raise social responsibility of the Russian companies.

‘‘Prepare a Kid for School’’ campaignThe ‘‘Prepare a Kid for School’’ campaign was launched in July 2010, on a Social Responsibility Day at L’Oreal Russia, and became the first L’Oreal volunteer development initiative. Sixty nine primary boarding school students of the Kaluga region received bright schoolbags with wonderful stationery. Volunteer from L’Oreal Russia had an opportunity to congratulate most kids in person: they came to orphanages together with Who Else but Me representatives and gave the presents to the kids.

‘‘New Year Card’’ campaignIn December, L’Oreal launched a corporate charity campaign ‘‘New Year Card’’, with a view to raise funds for subscribing the kids to their favorite periodicals. The amount collected – 102,740 rubles – helped make individual subscriptions for 45 residents of Solnyshko orphanage No. 1 (Kaluga) ad Maloyaroslavetsky orphanage. Children are now receiving periodicals in accordance with their age and likes.

We are very grateful to L’Oreal supporting the implementation of the ‘‘The World of Childhood with L’Oreal’’ program in 2010.

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10 1L’Oreal members joined ‘‘Who Else but Me’’ volunteers

ABOUT THE PROGRAM

The World of Childhood with L’Oreal is a long-term social program aimed at rendering comprehensive support to institutions for children. The program has been implemented in the Kaluga region since 2009 with a view to create favorable environment for harmonious development of orphans and children in difficult life situations.

There is no way to help children from orphanages without qualified psychologists, providing sufficient material funds and rendering methodology support to pedagogues and tutors of these institutions. That is why the following measures were implemented within ‘‘The World of Childhood with L’Oreal’’ program: comprehensive support of pedagogues, psychologists and language therapists at social care institutions, providing orphanages with the equipment to develop children and help them obtain necessary skills, and, of course, material support of such institutions.

The World of Childhood with L’Oreal

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George Shishmanov General Secretary of L’Oreal CJSC“We try to bring the beauty into the life of these kids and to make them believe that their future depends on their commitment and efforts. This can only be achieved through harmonious development of each child, and we would do our best to achieve this ambitious goal!”

17 institutions for children participate in the program

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hildren received gifts within the frames of ‘‘Taking Care Together’’ campaign

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This joint annual campaign of the ‘‘Who Else but Me?’’ charitable foundation and Lebedyansky OJSC has been implemented since 2008. The ‘‘Taking Care Together’’ campaign is organized in the following way: a certain part of the profits received from Fruktovy Sad sales before the New Year is transferred to purchasing new year gifts to those who lack parental care and attention. Eighty eight social institutions for children received non-recurrent charitable assistance within the frames of this program.

PROGRAM RESULTS

• 3 play & learn rooms were equipped (Rostov-on-Don, Tula, Kazan);

• 2 sporting facilities with equipment for therapeutic physical culture were equipped in Birsk (Republic of Bashkortostan) and Lipetsk;

• 2330 children in 29 institutions in the Vladimir, Astrakhan, Lipetsk, Belgorod, Ryazan, Yaroslavl, Saratov, Novosibirsk, Volgograd and other regions, the Republic of Bashkortostan, Tatarstan and Chuvashiya received sporting equipment, footwear and sportswear as gifts.

E.I. KuznetsovaDirector of an orphanage in Yaroslavl“Your gifts could not have come at a better time! Bicycles, sportswear and sporting footwear… The kids were happy to choose their new outfits. Your good deeds will be in our memory forever. Let you be successful in everything you do!”

H. YamaletdinovDirector of Kanashsky orphanage (Republic of Chuvashia)“Our children are very different, but their miserable childhood is something that unites them. We are currently taking care of 84 underage children. Thanks to you these kids received high-quality modern outfits and footwear and will take great pleasure in doing sports. Our football team has always been successful in competitions of different levels, and they want to devote their next victory to you! You gave these kids unforgettable impressions and made them believe in human kindness!”

The republican orphanage (Kazan, Republic of Tatarstan)“We are very grateful to you for this wonderful room – that is what we really need for developing children under our supervision. You can find many play & learn games that foster emotional and mental development of the kids in this room. The children are waiting for the summer to come to be able to play in a new sandbox. And we have already swum in the pool. Charitable assistance to children who are deprived of the most important in their childhood – parental care, love and warmth – is a demonstration of sheer humanity and sympathy!”

ABOUT THE PROGRAM

Taking care together is a joint initiative of the ‘‘Who Else but Me?’’ charitable foundation and Lebedyansky company aimed at sustaining and improving health of the kids left without parental care, supporting the development of sports and sporting achievements at social institution, and raising motivation for further education and personal success among the residents of orphanages.

Sport is the most affordable type of leisure that foster successful development of orphanage residents. Very often, when the state purchases sportswear and sporting footwear for orphanages, they buy things of very low quality, while high-quality sportswear and footwear has a great positive impact on group and individual sport classes, and high-quality sporting equipment encourages physical activity and outstanding achievements, joint efforts and gives each child a chance for self-actualization and success. That is why the joint campaign of the ‘‘Who Else but Me?’’ charitable foundation and Lebedyansky company is aimed at rendering these institutions assistance in purchasing sporting equipment, play and learn facilities and games.

Taking care together

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football teams were equipped with quality sportswear

PROGRAM AREAS

• Supporting Distance Education classes for children from orphanages;

• Equipping computer classes at institutions for children, holding computer literacy seminars and career guidance classes;

• Material support of orphanage graduates;

• Congratulating orphans in the Tver region with their birthdays;

• Targeted material support of orphanages.

RESULTS OF THE PROGRAM

• Within the frames of this program in 2010, cookery rooms were opened in Nelidovsky and Zubtsovsky orphanages, a modern computer class and a cookery room at Emmausskaya boarding school. Seventeen children were enrolled in Distance Education program and are now successfully mastering secondary education programs in Algebra, Biology, Geometry, Russian, Chemistry and History. NVision volunteers made frequent visits to orphanages under their supervision and held many master classes in different subject areas: New Year decoration painting, beadweaving, cooking, historical reconstructions, etc.

• Within the frames of the ‘‘Children’s Victories’’ program the ‘‘Who Else but Me?’’ charitable foundation supported by the Department of Education of the Tver region has launched a unique career guidance project for the residents of 6 boarding institutions under their supervision. The children will have an opportunity to master different professions during the whole school year: hairdressing, cookery, wood craving, golden-thread embroidery, automodelling, knitting, and batik painting.

• With the financial support of the company, the IX Regional Festival of Children’s Creativity among residents of orphanages and boarding institutions “The Right for Childhood, Joy and Laughter!” and “Your teacher is your best friend” was held in May 2010. The festival was held within the frames of the Year of the Teacher in the Russian Federation and helped find the most talented children.

• We would like to note active participation and support on the part of NVision Group members. Over 50 employees of the company are engaged in the charity program: they organize trips to orphanages, congratulate children who have birthdays, they respond to social care institutions’ needs and just communicate and make friends with the kids. Because of these trips the kids feel that they are needed and important, found many friends that do not forget about them and do not leave them unattended.

This mass volunteer movement is a unique example of individual effort growing into a voluntary corporate activity. The organization developed its own volunteer engagement program.

We would like to express our deep gratitude to NVision Group and its responsive employees for optimism, endless creativity and responsible approach to making the “children’s victories” of our orphans come true.

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ABOUT THE PROGRAM

Acomprehensive social program ‘‘Children’s Victories’’ implemented by NVision Group and the ‘‘Who Else but Me?’’ charitable foundation is aimed at successful socialization and integration of orphans into an adult society. One of the key areas of support is education. The ‘‘Children’s Victories’’ program has been launched to help children in difficult life situations to receive quality secondary education, successfully pass the exams and enter educational institutions, obtain the profession they want and to become successful members of our society.

The ‘‘Children’s Victories’’ social program has been implemented with the financial and volunteer support of NVision Group since 2008 at orphanages in the Tver region: Nelidovskaya and Emmausskaya boarding schools, and Zubtsovsky orphanage. The aim is to raise educational level of the youth under risk, to improve their living conditions and, as a result, to improve the general level of social development.

Children’s Victories

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NVision employees visit orphanages under their supervision on a regular basis

Teresa RothmanHead of NVision Group charity projects“We want to see a human, a personality in each child. We do not want to just look at the crowd, we want to look them into the eyes, and actually to SEE them. These kids, unfortunately, lose individual features, they are usually just a part of the group. No matter what s/he does, s/he is always surrounded by tens of those who are the same. And if someone looks him into the eyes and sees personality in him or her, and personality that is significant and valuable, with his or her own precious opinion that is important to others – life changes once and for all!”

S.N. Shemereko Bryansk“Dear Olga Vladimirovna, we are so grateful for your kind and responsive heart and for everything what the ‘‘Who Else but Me?’’ foundation does for us. I want to thank you for your assistance to our family – that was something we needed badly. I could not believe things like that happen nowadays. Moreover, I want to thank all members of the foundation for patience, attention and sympathy they demonstrated when working with me. I want to thank God for you and for what you do. I wish you health, wellbeing, prosperity and all the best! Thank you very much once again.’’

The Zelenovy“From the bottom of our hearts, we would like to thank the president of the ‘‘Who Else but Me?’’ charitable founcation, Olga Vladimirovna Reiman, for the material support we received! Let God bless you for your good deeds!”

The MarchenkovsBryansk region“We, the Marchenkovs, want to express our earnest gratitude to the ‘‘Who Else but Me?’’ charitable foundation for everithing that they are doing for large families; and we are tremendously grateful for the material assistance rendered. Thank you so much!”

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We purchased schooling necessities, textbooks and additional literature, musical instrument and different materials for creative, intellectual and artistic development of the children. Families in difficult life situations receive support with paying their utility bills, paying for educational and childcare institutions, medical services and medicines. The program is implemented by the ‘‘Who Else but Me?’’ foundation with the financial support of MTT company (Mezhregionalny TranzitTelekom OJSC, a long distance communications provider).

Low-income families (with 5 or more children under age) from different regions of Russia participate in the program. Information about the participants is collected and approved at the social welfare organizations at the place of residence

RESULTS OF THE PROGRAM

In 2010, assistance was provided to 28 large families with 5 to 11 children in the Tver, Tula, Kaluga, Ryazan and Bryansk regions.

• We purchased footwear and outfits, including school outfits, and stationery for 128 children.

• We spent 311,535.05 rubles on paying for utilities and educational services for 6 large families.

• We purchased modern household appliances and furniture for 28 families.

• We helped two large families to replace old and shabby window frames with new draft-proof PVC ones.

• We purchased household cleaning kits and prodcts.

• We purchased necessary things for the new-born and hypoallergic baby food.

• We purchased a dombra for girls from a large family in Tula.

• We purchased a hairdressing training kit for a girl from a large family in the Kirov region.

• To help children in obtaining secondary education, we purchased textbooks and PCs for 6 families.

• We paid for dental services for 8 kids from a large family in Tula.

The author of the periodic table of chemical ele-ments Dmitry Mendeleev was the 17th child in the family; Konstantin Tsyolkovsky – the fifth child in the family, he had 4 older and 3 younger brothers and sisters. Fe-dor Dostoevsky and Petr Chaykovsky each had 6 brothers and sisters.

ABOUT THE PROGRAM

In accordance with 2002 population census large families constitute 5.4 % of our society, while families with only one kid reach almost 68 %. Very often, parents decide to only have one or two kids because they are afraid of material, living and other troubles. The ‘‘ABC of a Family’’ program is aimed at helping large families to establish comfortable living conditions for the comprehensive harmonious development of their children.

The ‘‘ABC of a Family’’ program is aimed at fostering comprehensive harmonious development of children from large families by rendering charity assistance. The families are supported in paying for educational and medical services, establishing comfortable living conditions and organizing their free time. Comprehensive support is provided to the families on an individual as-needed basis. For example, the foundation may purchase modern household appliances to make the living of a large family easier, comfortable furniture (beds and tables), high quality home textiles, household cleaning products and other necessities.

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ABC of a Family

28large families received material support

Who’s with us?

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VOLUNTEERS

Our volunteers help hold master classes for children, organize topic-oriented parties in orphanages, regularly visit children they are in charge of, supervise orphanages in support & participation issues respond to the needs of orphanages that are voiced from different regions of the country and help us deliver the goods and people if they have private vehicles, they help us in our office work and much more. You can participate in the events on a constant basis and simply whenever you have time. The ‘‘Make a Holiday’’! program is most popular among the volunteers. It is aimed at rendering all kinds of assistance with a view to establish a happy and comfortable atmosphere of the holiday. You can write an unusual interesting scenario of a holiday, organize a trip to an orphanage or take a group of volunteers to an orphanage, buy and give gifts to the children, help decorate the rooms, prepare a performance, invite interesting people to an orphanage, teach the kids something interesting and useful during master classes, buy consumables, etc.

Volunteer support is often needed for the following events:

• festivals and contests to which children from orphanages are invited and where they need to be accompanied and entertained;

• fairs, concerts, different campaigns and flash mobs launched in the support of children in difficult life situations to draw the attention of our society to the troubles of orphans;

• fund-raising campaigns for specific social care institutions and children.

The most sought-after items are as follows: personal necessities, hygiene products, clothes for children, furniture, books, stationery, consumables for industrial arts and creativity, office appliances (new and used but in good condition), i.e. everything that boarding institutions for children usually can not afford on their own. Volunteers respond to the requests, packing and sending parcels according to their capacity. Even small contribution of a single person is very important as together we can satisfy very many needs.

What a volunteer gets in return? By helping those in need a person feels needed and responsible before the people who have to deal with their troubles on their own. Besides, volunteers are happy to communicate with responsive people who are grateful for their attention and sympathy – both kids and adults. Volunteering means sharing your warmth and receiving this warmth in return!

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In order to become a vol-unteer, you do not have to earn much or have much free time. All you need is your desire to give part of you to other people and to share your warmth with those in need.

Most urgent needs of our children are published at the Render Assistance/What Can I Do Right Now section of www.ktoeslineya.ru in real time on a daily basis. Everyone can help us satisfy these needs.

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volunteers visit children our supervision at orphanages

VolunteersVolunteer is someone who does good to others of his or her own free will. ‘‘Who Else but

Me?’’ program volunteers are a solid foundation enabling us to render regular assistance to a

huge number of people, social care institutions and organizations for children.

The community of volunteers includes representatives of different trades, ages and hobbies, so participation in the common deed is limitless – just like your initiatives and the desire to contribute to good. In order to become a volunteer, you do not have to earn much or have much free time. All you need is your desire to give part of you to other people and to share your warmth with those in need.

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VOLUNTEER STORIES

Natalia Sorokina, a volunteer of the FoundationI’ve been hearing this question over and over again: “Why do you need THAT? Aren’t you fed up with your own troubles?’’ By THAT they mean my trips to orphanages, to the kids. I smile at them, as I am not surprised by their inability to understand any more: most of us prefer closing their eyes, turning away or just thinking that everything is fine with our society. Nobody cares about the kids living behind the high wall of our indifference.

I could’ve said that orphanages and boarding schools are in need of assistance, that charity and taking care of the kids is the greatest blessing, which you need to be able to give away… Well, this is true, but these are very general things. And I want to share very personal things with you, to tell you what these wonderful kids gave me. I’ve just fallen in love with the children from Ivanteevsky orphanage since my first trip. I remembered all their names, maybe because this was my first trip. Oh, we’ve done a lot of things together: we were pirates, “saved” gifts for those who had birthdays, “created planets”, drew posters, made cards for children from orphanages in other cities, created pictures from cereals and whatever we had around, sewed heart… these kids are so bright, so gifted, so different, it’s amazing!

Svetlana Laskovich, supervisor of Udomelsky orphanage“I believe sincerity and openness of these kids will make us all kinder and wiser. Even though many of us have neither time nor energy to go and participate in their lives physically or financially, it is very important to think and remember about those kids around us who cherish everything we can do for them, even though it’s very little…

For example, when we bring gifts and presents, we see children share them with each other and treating each other sweets. You can’t help being generous and unselfish after seeing that even though some of us lack self-organization to deal with their drawbacks on their own. And here we see kids who could be very angry with life and very cruel (at least, that would be understandable) are open and generous– and this is amazing– for me at least. Once we asked our Udomelsky residents to write their New Year wishes. We wanted to make it easier for us to buy them gifts... Oh, you should have seen these notes: ‘I want to have a dog and to have tea and cake together with my mother and daddy’, ‘I want to have a family’, ‘I want to go to the seaside with my mother and father’ – not a single material thing… We need to help, because Who Else but Us? No one!’’

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CORPORATIVE VOLUNTEERING

Members of different organizations can also render gratuitous assistance to orphanages under corporate volunteer programs. We offer the companies the following areas of activity under corporate social responsibility campaigns:

• Participation in the ‘‘Who Else but Me?’’ charitable foundation program

• Supporting the Foundation’s activities (transport, legal, print&copy and other professional services);

• Holding educational, professional training and career guidance master classes in your professional area for the residents of orphanages.

• Inviting children from orphanages to different events in your professional area (excursions to enterprises, invitations to concerts, performances, contests, etc.).

Real friendship sprang up between

volunteers andchildren

Care and attentionare what matter

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The ‘‘Make a holday!’’program is the most

loving one bothto volunteers and

to children

Children are alwayslooking forward

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Public Activity

tttttt March

A joint project of the ‘‘Who Else but Me?’’ charitable foundation and Intel Corporation – the ‘‘One Student: One Computer’’ initiative – was launched. Within the frames of this project, the ‘‘Who Else but Me’’ charitable foundation provided netbooks to orphanages of the Moscow region. All institutions were enrolled into the ‘‘One Student: One Computer’’ initiative by Intel.

April

The ‘‘Who Else but Me?’’ charitable foundation participated in a Charity Easter at the Bolshoy Theater organized by BMW Group Russia. A traditional Easter party on the renovated Bolshoy’s stage was organized for the children from orphanages. Beautiful music and wonderful performance became an awesome gift for the kids on Easter Eve.

May

The ‘‘Moscow Welcomes the Friends’’ festival was held with the support of the ‘‘Who Else but Me?’’ charitable foundation. The nominees living in remote regions of Russia had an opportunity to join the ‘‘Distance Education’’ program implemented by the foundation. Besides, the foundation awarded three most prominent teachers with a special award for the Year of the Teacher.

June

The ‘‘Who Else but Me?’’ charitable foundation participated in the All-Russian forum “Creating common values: the strategy of corporate social responsibility” launched by Nestle. During this forum, representatives of public authorities, business communities, non-commercial organizations and mass-media discussed implementation of social programs in Russia.

All-Russian charitable marathon “Education for All Children” was held with the support of the ‘‘Who Else but Me?’’ charitable foundation, Europa Plus radio station, OK! Magazing and MENU Magazine. 409, 960.06 rubles was collected during the marathon to purchase household kits for orphanage graduates.

July

The ‘‘Who Else but Me?’’ charitable foundation participated in the All-Russian forum “Creating common values: the strategy of corporate social responsibility” launched by Nestle. During this forum, representatives of public authorities, business communities, non-commercial organizations and mass-media discussed implementation of social programs in Russia.

All-Russian charitable marathon “Education for All Children” was held with the support of the ‘‘Who Else but Me?’’ charitable foundation, Europa Plus radio station, OK! Magazing and MENU Magazine. 409, 960.06 rubles was collected during the marathon to purchase household kits for orphanage graduates.

August

The ‘‘Who Else but Me?’’ charitable foundation participated in the ‘‘Prepare a Kid for School’’ campaign supported by Ashan retail network. Over 1,500 customers of Ashan hypermarkets participated in the charitable campaign. They bought schoolbags, notebooks, pens, color pencils and other school necessities to donate all this to the ‘‘Who Else but Me?’’ charitable foundation. The gifts were distributed among the residents of Moscow orphanages and children from large families.

September

The ‘‘Who Else but Me?’’ charitable foundation participated in the Prepare a Kid for School campaign supported by Ashan retail network. Over 1,500 customers of Ashan hypermarkets participated in the charitable campaign. They bought schoolbags, notebooks, pens, color pencils and other school necessities to donate all this to the ‘‘Who Else but Me?’’ charitable foundation. The gifts were distributed among the residents of Moscow orphanages and children from large families.

A charitable auction was organized by Vogue and Chivas Regal in honor of the English designer Alexander McQueen. 1,808,868 rubles raised during the event was spent on implementing the ‘‘My Prospects’’ program and holding career guidance master classes at orphanages in the Tver region.

The ‘‘Who Else but Me?’’ charitable foundation won the 2010 open contest of the National Charitable Foundation and received a grant worth 3,000,000 rubles to implement the Healthy Kids – a Chance for a Family project. The ‘‘Who Else but Me?’’ charitable foundation participated in the press conference devote to the all-Russian ‘‘2010 Teacher of the Year in Russia’’ contest. The pres—conference was held at RIA Novosti press center. The President of Who Else but Me charitable foundation Olga Reiman talked about a new charitable project of the foundation, ‘‘My Teacher’’, aimed at rendering individual support to the teachers by providing them with additional materials and equipment in accordance with their needs.

October

The ‘‘Who Else but Me?’’ charitable foundation launched a new all-Russian online project – ‘‘My Teacher’’– aimed at rendering individual support to Russian teachers and establishing the new standards of social participation in education.

Seventy six nominees of the all-Russian ‘‘2010 Teacher of the Year in Russia’’ contest became the first participants of the ‘‘My Teacher’’ project. On October 5, at a special ceremony at the Kremlin, Yuriy Churlyaev was granted a certificate worth of 250,000 rubles to purchase multimedia equipment. Yuriy is a teacher of geography at Voronezh secondary school No. 78 with advanced coverage of certain subjects.

The ‘‘Who Else but Me?’’ charitable foundation participated in the presentation of a book “Philanthropy in Russia: the potential and way of development”. This is the first comprehensive research devoted to philanthropy in Russia published by the Civil Society and Non-commercial Sector Research Center at the Higher School of Economics. The presentation included discussion with the authors, representatives of the academic community, non-commercial organizations, charitable foundations and commercial organizations engaged in charity.

The ‘‘Who Else but Me?’’ charitable foundation participated in the VIII Annual Conference of the Donors Forum “Charity in Russia: New Rules of the Game”. During this conference, the foundation organized a discussion “What’s New in Fundraising: a dialogue on ethics”.

The ‘‘Who Else but Me?’’ charitable foundation became a member of the non-commercial partnership of grant providers, Donors Forum. Together with the largest Russian and western foundations,

companies, intergovernmental and national structures, the ‘‘Who Else but Me?’’ charitable foundation will work to establish a favorable environment for professional development of charity in Russia.

November

The ‘‘Who Else but Me?’’ charitable

foundation participated in the municipal conference on the issues of orphanages “Information, social and advertising campaigns aimed at covering the issues of orphans and children left without parental care: preparation and organization” at orphanage No. 12.

December

The all-Russian New Year charitable campaign “Taking Care Together” was launched by the ‘‘Who Else but Me?’’ charitable foundation and Lebedyansky CJSC. In accordance with the rules of the campaign, one ruble from sales of each Fruktovy Sad package marked ‘‘Taking Care Together’’ shall be transferred to Who Else but Me charitable foundation. The funds raised help purchase play & learn games, sporting outfits and equipment for children from 32 regional orphanages.

The ‘‘Who Else but Me?’’ charitable foundation also completed its traditional New Year campaign “Become a father Frost”. The campaign lasted for a month and engaged residents of Moscow and the Moscow region: enterprises and physical persons, families wit kids, pensioners, schoolchildren and students. Over 900 individual gifts for children from the remote orphanages of the Moscow, Tula, Tver and Bryansk region were collected under the campaign.

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Пресса о насThe Press about Us

VEDOMOSTI

Starring:Don’t Know How to Be Polite24.03.2010Olga Reiman, the President of the ‘‘Who Else but Me?’’ charitable foundation believes that low private engagement in charity is caused by both mistrust in NCOs and lack of easy ways to render assistance. “Sympathy and desire to help are impeded by complex procedures: filling in applications, queuing in the bank…” To deal with the mistrust issue, the foundation publishes expenditure reports on its website, and to provide easy and convenient tools for rendering charity assistance, the foundation cooperates with QIWI to raise money for professional preparation of orphans for USE with the help of immediate payment terminals.

Social Information Agency

The ‘‘Who Else but Me?’’ charitable foundation Supports Career Guidance of Orphanage Graduates29.04.2010The charitable foundation held a career guidance seminar and master class for orphanage graduates, children from large families and young people in difficult life situations. Experts of the foundation and representatives of large companies joined the event to talk about trades that are in the highest demand on the labor market, they taught young people to compile CVs and cover letters, to succeed at a job interview and to make an informed decision about their future profession. The meeting was held within the frames of Gifted Children program aimed at finding and supporting talented and gifted children raised at the boarding institutions. Under the distance education project, the foundation helps the children to improve their educational level in all subjects of a secondary school, to complete laboratory assignments and experiments with the help of the newest computer programs and technologies, and to prepare for passing

to the law that comes into force on January 1 and provides for an increase in insurance premiums for all the organizations (including, of course, NCOs). However, this did not happen though the charity community supported by the Public Chamber had launched a mass-scale campaign to draw the President’s attention to the issue.”

VECHERNAYA MOSKVA

Over 900 Orphanage Residents Received New Year Gifts27.12.2010The president of the ‘‘Who Else but Me?’’ charitable foundation Olga Reiman commented the RF President’s Address to the Federal Assembly: “It is very important that this year Dmitry Medvedev’s address consistently reflects and develops the social spheres specified in 2009: the disabled, orphanages, NCOs, family support issues and global changes in the system of education.” The president of the Foundation noted that it is vital for the non-commercial sector to sustain its growth and development. “Speaking of improving the legal system, I suppose many of us expected that the President would “save” NCOs in relation to the law that comes into force on January 1 and provides for an increase in insurance premiums for all the organizations (including, of course, NCOs). However, this did not happen though the charity community supported by the Public Chamber had launched a mass-scale campaign to draw the President’s attention to the issue.”

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ITOGI

Cream of Nation11.01.2010 “We enroll both orphans and children from large families into a distance education project,” tells Olga Reiman, the President of the ‘‘Who Else but Me?’’ foundation. “The teaching process is in full compliance with the requirements of the state educational standards, the best in class pedagogues and psychologists participate in the program. Its main disadvantage though is being rather expensive. As far as we know, the number of schoolchildren in distance education does not even reach 1 %.”

DELOVOY PETERBURG

All-Russian Charity Marathon Helps Orphanage Graduates SettleOn the Children’s Day, June 1, the second All-Russian charity marathon “Education to all Children” supported by the ‘‘Who Else but Me?’’ charitable foundation was launched. It is aimed at helping 2010 orphanage graduates settle in their new independent life and free some time to study. From June 1 to 14, everyone can transfer the funds to purchase 100 startup kits with all necessary things: a pillow, a blanket, bed sheets, a throw blanket, an iron, a kettle, a set of pans and stew pans, towels, tableware, cleaning and hygiene products, a first aid kit, some stationery and a legal note listing their rights and social benefit available. Each kit costs 9,800 rubles. In 2010, the number of orphanage graduates supported by the Foundation reaches 100. These are mostly graduates from the Tver, Moscow and Kaluga regions entering universities, colleges and vocational training schools.

RBC

All-Russian Charity Project My Teacher LaunchedOctober 6, 2010On October 5, a new all-Russian charity project ‘‘My Teacher’’ (www.my-teacher.ru) was launched with a view to render individual assistance to Russian teachers and establish the new standards of social participation in education. Seventy six nominees of the all-Russian ‘‘2010 Teacher of the Year in Russia’’ contest became the first participants of the ‘‘My Teacher project’’. On October 5, at a special ceremony at the Kremlin, Yuriy Churlyaev whose application was chosen the best was granted a certificate worth of 250,000 rubles to purchase multimedia equipment for his geography class. Yuriy is a teacher of geography at Voronezh secondary school No. 78 with advanced coverage of certain subjects. The project supervisors note one of its important advantages: it unites teachers and benefactors regardless their location for an open dialogue and dealing with issues related to equipping the schools with necessary materials and modern equipment. Under this project, any pedagogue from any Russian school may register their application at the portal and receive modern equipment, materials for interactive teaching and using new methods in their lessons.

SOBESEDNIK

The ‘‘Taking Care Together’’ Charity Campaign Launched December 1, 2010From December 1, 2010 to January 31, 3011 The ‘‘Who Else but Me’’ charitable foundation and Lebedyansky CJSC participate in the joint all-Russian New Year charity campaign “Taking Care Together”. In accordance with the rules of the campaign, one ruble from sales of each Fruktovy Sad package marked ‘‘Taking Care Together’’ shall be transferred to Who Else but Me charitable foundation. The funds raised help purchase play & learn games, sporting outfits and equipment for children from regional orphanages. Within this charity campaign, assistance is rendered to 32 orphanages from the Tula, Bryansk, Lipetsk, Vladimir, Leningrad, Samara, Voronezh, Tambov, Akhangelsk, Rostov, Astrakhan, Moscow, Yaroslavl, Belgorod, Ryazan, Saratov, Novosibirsk,

Sverdlovsk, Chelyabinsk, Penza, Volgorad, Nizhny Novgorod regions, the Krasnodar and Krasnoyarsk territories, the Republics of Chuvashiya, Tatarstan and Bashkortostan.

RIA NOVOSTI SPECIAL PROJECT

A Teacher from Voronezh Receives Brand New Equipment under My Teacher Campaign01.12.2010Yuriy Churlyaev, a Geography teacher at Voronezh secondary school 78, became the first Russian pedagogue to receive innovative teaching equipment under the ‘‘My Teacher’’ federal project and had his first demo lesson at the newly equipped classroom on Wednesday, RIA Novosti reports. A geography kit worth 250,000 rubles was provided by the ‘‘Who Else but Me?’’ charitable foundation. The ‘‘My Teacher’’ project launched on October 5 is a long-term all-Russian charitable online project offering each teacher an opportunity to participate. To do this, you need to submit an application and request the equipment you need specifying how it would improve the teaching project. 233 teachers participated in the project during the first months. Yuriy Churlyaev, a nominee of the all-Russian contest “2010 Teacher of the Year in Russia”, became one of the first participants of the project and the first one to receive equipment allocated under project. This campaign is supported by the ‘‘Who Else but Me?’’ charitable foundation and the RF Ministry of Science and Education. On October 5, when the best teachers of the country were awarded at the Kremlin, Mr. Churlyaev received a certificate for purchasing a kit of innovative equipment from the ‘‘My Teacher Project’’ .

Many Expected that Medvedev Would “Save” NCOs, Olga Reiman ClaimsDecember 2, 2010The president of the ‘‘Who Else but Me’’ charitable foundation Olga Reiman commented the RF President’s Address to the Federal Assembly: “It is very important that this year Dmitry Medvedev’s address consistently reflects and develops the social spheres specified in 2009: the disabled, orphanages, NCOs, family support issues and global changes in the system of education.” The president of the Foundation noted that it is vital for the non-commercial sector to sustain its growth and development. “Speaking of improving the legal system, I suppose many of us expected that the President would “save” NCOs in relation

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Financial Data INCOME rub

Legal entities 35 535 000.00 Physical persons 4 560 000.00 Total 40 095 000.00

E XPENDITURE rub

1. My Prospects 19%

and Distance Education

2. Make a Holiday 6% 3. Healthy Kids—a Chance for a Family 25% 4. Charity instead of Souvenirs 33% 5. My teacher 1% 6. Program activity 16% organisation costs

4

5

2

3

61

5455

How to help

5657annual report 2010

How to help

You may choose a way that you like most of all. In any case your contribution into activity of the “Who else but Me?” Charitable Foundation will surely get to the target addressee and will help kids to acquire happy future.

7. Place a banner or a social advertisement

Contact: press@ktoeslineya.ru

2.At a Pochta Rossii office

4. Through an electronic payment system

Yandex. Money 41001295677541

8. Our offer to organizations

You may engage in joint projects with our Foundation and attract other resources of your companies to charity. We deeply appreciate your ideas, advice, business offers and your life experience.

1.Through QIWI immediate payment terminals

1. Press the «Other services» button2. Press the «Who else but Me?» logo button3. Insert the sum needed and press the «Pay» button

3.With a plastic cardtransaction

(Visa, Master Card etc) At awww.ktoeslineya.ru web-site

6.Buy souvenirs

Bags, badges, flat caps and T-shirts. Money gathered is spent on the “Make a holiday!” program.Contact: info@ktoeslineya.ru

9. Help an orphanage on your own

The workers of the Foundation will answer all your questions connected with independent assistance to a social institution. You’ll find recommendations and answers to frequently asked questions at www.ktoeslineya.ru

5. With theFoundation BankAccount

To: “Who else but Me?” Charity Foundation

Where: 7/1 Delegatskaya Street, Moscow 127473,

Russia TIN: 7710476171 Correspondent account No № 30101810600000000151

Bank name: ZAO Bank Russky Standart

Settlement account Account No № 40703.810.5.00000001284 in RF rubles

RCBIC: 044583151 Reference (purpose of payment): charity donation for assistance

programs

7/1 Delegatskaya Street,Moscow, 127473

Tel./fax: +7 (495) 649 1814e-mail: info@ktoeslineya.ru

www.ktoeslineya.ru