Who are we designing for?
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Who are we designing for? •Designs focused on emerging buyer profiles •Not traditional families •Use space differently 26% 18% 8% 22% 27% 0% 10% 20% 30% M arriedcouples w ith children Other Singleswith children M arriedcouples w /o children Singles(M ale& Fem ale) US Census data Slide 1
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Who are we designing for?. Designs focused on emerging buyer profiles Not traditional families Use space differently. US Census data. Today’s lifestyle layouts. Living room is going away Family room most important Kitchens seen as living space Master BR smaller, bath - PowerPoint PPT Presentation
Transcript of Who are we designing for?
Who are we designing for?• Designs focused on emerging buyer profiles• Not traditional families• Use space differently
26%
18%
8%
22%
27%
0% 10% 20% 30%
Married couples with children
Other
Singles with children
Married couples w/o children
Singles (Male & Female)
US Census data
Slide 1
Today’s lifestyle layouts1. Living room is going away2. Family room most important3. Kitchens seen as living space4. Master BR smaller, bath 5. Storage crucial, full laundry desired
Slide 2
Today’s lifestyle layoutsConsumer critical kitchen amenities (from NAHB survey)1.Island work station - counter space2.Cabinet space3.Walk in pantry
Slide 3
Today’s lifestyle layouts• The “Lifestyle Triangle” – this is where we live
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Today’s lifestyle layouts• Formal spaces traded for informal• Living all in one space – think loft living
Slide 5
Today’s lifestyle layoutsConsumer critical master bath amenities (from NAHB survey)
1.Linen storage2.Double vanity sinks3.Shower & tub in MBR
Slide 6
Focus on lifestyle• Plans reconfigured for today’s lifestyle desires
– Floor plans from years ago don’t match with today’s buyer desires– More informal living, open spaces better for casual entertaining
Before After
Before After
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• Plans reconfigured for today’s lifestyle desires– Less about trophy master suite, more about comfort– More casual, bigger 2nd bedrooms
Focus on lifestyle
Before After
Slide 8
Shifting elevation strategies• Character/history driven…not material “upgrades”
Slide 9
• Low cost way to add appeal, diversity, interest•Adds visual excitement to the streetscene•Builder driven
More brighter colors on exteriorsSlide 10
