Who am I?
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2nd October, 200 1 Martin Little - UC Berke ley Who am I? 2nd October 2001 UC Berkeley
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Who am I?. 2nd October 2001 UC Berkeley. Martin Little. Work for Franklin Templeton in Edinburgh Friends with Phillip – first time meeting! BEng (hons) Information Systems Engineering Big interest in all things mobile phone (own 12; five active numbers; user since 1996) - PowerPoint PPT Presentation
Transcript of Who am I?
2nd October, 2001 Martin Little - UC Berkeley
Who am I?
2nd October 2001UC Berkeley
2nd October, 2001 Martin Little - UC Berkeley
Martin Little
Work for Franklin Templeton in EdinburghFriends with Phillip – first time meeting!BEng (hons) Information Systems EngineeringBig interest in all things mobile phone (own
12; five active numbers; user since 1996)Excuse to spend some (more) time in CALet me know if you don’t understand accent!
2nd October, 2001 Martin Little - UC Berkeley
Mobile Internet
‘God meant us to be wireless-the last cord we were connected to was cut at birth.’ Frank Sanda
2nd October, 2001 Martin Little - UC Berkeley
Agenda
IntroductionOverview of current situationHow can/are companies using itFuture developmentsQuestionsSummary
2nd October, 2001 Martin Little - UC Berkeley
Current - Background
WAP - Wireless Application ProtocolConvergence of phones and
InternetEurope & Asia leading North
AmericaPhones widespread in EU & AsiaSMS
2nd October, 2001 Martin Little - UC Berkeley
Current - Situation Today
7 out of 10 popular phones WAP-enabled
WAP was overhyped; now settling downPeople are using it (examples up next)Access cost decreasing; quality of
content and functionality increasingiMode - Japanese contender - coming to
Europe? 4m use computer; 49m use mobile in Japan
2nd October, 2001 Martin Little - UC Berkeley
Current - Problems
Slow - 9.6k/14.4kLimited colour‘Walled Gardens’Variety of browsersSmall screens and buttons
2nd October, 2001 Martin Little - UC Berkeley
Using It – Setting Up
Can be simple to set upLow cost; use existing Web & DB
servers
XHTML – write once, display many
DB
HTML template
WML template
Web browser
WAP browser
Web server
2nd October, 2001 Martin Little - UC Berkeley
Using It – WAP & Franklin Templeton
PR opportunityInitial offering of prices in
Germany and the UKCheap; test of waterSoftware easily extendable to
other countries and languagesFuture possibilities
2nd October, 2001 Martin Little - UC Berkeley
Using It – Real World Examples!
Amazon – another customer faceYahoo! – access to ‘My Yahoo!’ including
mail and Messenger; customer loyaltyBritish Airways – check-in, seat
selection, flight info – COST REDUCTIONIntelligent Finance – my bankThe Games Kitchen – Wireless Pets
2nd October, 2001 Martin Little - UC Berkeley
Future - Networks
GPRS – fast data (3x14.4k slots) Corporate data – secure, fast, reliable
access to internal networks Consumer – MP3, video, …
3G systems – coming slowlySMS – huge profit margin given tiny data
size and non-instant delivery guarantee; more innovation to come here; Enhanced Messaging
2nd October, 2001 Martin Little - UC Berkeley
Future – Handsets & Tech
Larger feature-laden handsets vs. small, light, network-reliant handsets (phone and PIM integrate)
Bluetooth – make it easier for phone and computer to talk (phone as modem), phone and headset, phone and phone, etc
2nd October, 2001 Martin Little - UC Berkeley
Future - Content
Localisation and Personalisation – phone knows where it is, can recommend local ATM/taxis/restaurants/events
Profiling – walk past a record store, advises latest release
Micropayments – Coke or Starbucks on phone bill
2nd October, 2001 Martin Little - UC Berkeley
Summary
Relatively new technologyProblems – HYPE!Services will improveLots of exciting things still to happen
– evolving pretty quickly
2nd October, 2001 Martin Little - UC Berkeley
Q & A
Any questions?
2nd October, 2001 Martin Little - UC Berkeley
Thank you
Thank you for your timeAny further questions:
[email protected] or http://martinlittle.com/ or http://martinlittle.com/wap/index.wml or +44 7966 381 744
