Whizzbangs blog
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Whizzbangsblog.com Whizzbangsblog.com Michael Gilmour Michael Gilmour Domain Boot camp
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Whizzbangs blog.com. Domain Boot camp. Michael Gilmour. Michael Gilmour. Currently there are a number of clearly defined business models but the future is not yet written!. Where is the industry going?. Business Models. Build out. Other. Sales. Pay Per Click. Business Dev. - PowerPoint PPT Presentation
Transcript of Whizzbangs blog
Whizzbangsblog.com
Whizzbangsblog.comMichael Gilmour
Michael Gilmour
Domain Boot camp
Whizzbangsblog.com
Where is the industry going?
Currently there are a number of clearly defined business models but the future is not yet written!
Business Models
Pay Per ClickSalesOtherBuild out
Level of scalability
ParkingStock itemsContract managementBusiness Dev.
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Buying Traffic Domains
Things to consider when purchasing a domain name
TrafficLegalrisks
Earnings
PurchaseDomain
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How much should I pay?
Traffic domains are valued on months of existing revenue
Type of Domain Example Months
Direct TM infringing from heavy TM defending company microsoftword.com 0-3
Direct TM infringing from non-defending company roysfood.com 6-12
TM typo of heavy defending company micorsaft.com 3-9
TM typo of non-defending company rosyfod.com 12-18
Typo of a generic multi-word domainperking.com 36-48
Typo of a generic single-word domian.com 48-60
Generic multi-word domainparking.com 60-72
Generic single-word domain.com 72+
Microsoft – heavily defends any trademarks.Roysfood – a tiny business in Utah with a trademark.
I AM NOT ADVOCATING THE PURCHASE OF TM DOMAINS.
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Where can I purchase domain names?
There are many places online and offline where you can purchase domain names.
1. Public auctions at conferences• DomainFest!• TRAFFIC• Domain Round Table
2. Online auctions & Market places• Snapnames• Pool• Sedo• Namejet• Godaddy• Dark Blue Sea• BuyDomains• Afternic
3. Domain name Forums• Whizzbangsblog.com• Domainstate.com• Dnforum.com• Namepros.com• Acorndomains.co.uk
4. Other domain name owners!
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The opportunities in ccTLDs
There are huge opportunities in the ccTLD space with massive under utilisation.
Country Total DomainsInternet Users
(m) % PopPotential Users
(m)DomainsPer User
Domains PerPotential Users
Pakistan 34,728 12.0 7% 149.0 0.00 0.0002
India 408,859 42.0 4% 1,127.0 0.01 0.0004
Venezuela 35,865 3.4 12% 24.3 0.01 0.0015
Mexico 126,102 22.7 21% 83.8 0.01 0.0015
Russia 353,202 28.0 20% 114.5 0.01 0.0031
Argentina 102,096 13.0 33% 26.5 0.01 0.0038
China 6,033,641 162.0 12% 1,158.1 0.04 0.0052
Poland 189,725 11.4 30% 26.7 0.02 0.0071
Turkey 584,979 16.0 21% 58.9 0.04 0.0099
Bulgaria 98,213 2.2 29% 5.4 0.04 0.0181
Japan 1,081,247 86.3 68% 41.5 0.01 0.0261
Italy 811,091 31.5 53% 27.6 0.03 0.0293
Spain 1,016,797 19.8 44% 25.4 0.05 0.0401
Korea 874,285 34.1 70% 14.4 0.03 0.0609
France 1,934,042 32.9 51% 31.2 0.06 0.0620
Netherlands,The 661,621 12.1 74% 4.3 0.05 0.1533
Canada 2,855,737 22.0 67% 11.0 0.13 0.2595
United Kingdom 6,126,785 37.6 62% 23.0 0.16 0.2665
Australia 1,644,771 15.1 72% 6.0 0.11 0.2759
Germany 12,000,000 50.4 61% 31.9 0.24 0.3763
United States 80,754,569 210.6 70% 92.2 0.38 0.8762
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Domain portfolio management
Managing a growing number of domains is often a hidden cost that should not be neglected.
Outsource
1,000 - 5,000Excel
5,000+
Database
Go straight for the outsourced solution
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Thank-you for your time!
Contact Details: Michael [email protected]: +61 3 0511 8568
Blog: whizzbangsblog.com
