White label world cup digital media proposal, facts, figures and case studies
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White-Label Digital Media for FIFA World Cup Brazil 2014 Engage With World Cup Fans 3 Times Better By FanXT Ltd (UK) / Just Mobile Sdn Bhd
Transcript of White label world cup digital media proposal, facts, figures and case studies
White-Label
Digital Media for
FIFA World Cup
Brazil 2014
Engage With World Cup
Fans 3 Times Better
By FanXT Ltd (UK) / Just Mobile Sdn Bhd
• To provide you white-label multi-platform
FIFA World Cup 2014 digital media
• World Cup Fantasy Football
• World Cup Minisite
• World Cup iPhone and Android apps
• Database of users shall belong to you
• Our 5 overseas World Cup broadcasting
clients have secured their
sponsors/advertisers for these. You can too!
A Proposal For Your Consideration
1. Fantasy Football & Prediction game for
World Cup -
http://fantasywcdemo.fanxt.com
Username: [email protected]
Password: jmsb1210
2. World Cup Minisite -
http://worldcup.fantasy4all.com/
3. World Cup iPhone/Android app -
http://www.youtube.com/watch?v=Gp2kby
Wa9mE
Check Out Our Demo
What Is Fantasy Football?
It’s like having your
own football team
playing on TV
In this example, Lionel
Messi (yellow circle)
from Argentina scores a
goal. Since John has
Messi in his fantasy
team, his team earns
fantasy points from
Messi
John playing fantasy World Cup and
watching live World Cup match
John’s fantasy
World Cup team
How To Play Fantasy Football For World Cup?
• Lets say John joins this Fantasy Football game based on FIFA World Cup and creates his fantasy football team called Mike First 11. He selects players (see right image) playing in the World Cup to play for this fantasy team
• When a real-life player scores a goal in a match, lets say Cristiano Ronaldo, his goal will be converted to fantasy points in John’s fantasy team, say 5 points for one goal. So John earns 5 points from Ronaldo
• John will earn more points from all his fantasy players in Mike First 11 team, and the accumulated points decides John’s ranking in the fantasy football game
Case Study: Fantasy AFC Asian Cup 2011
• Although only 16 countries qualified for Asian Cup finals, but users from 130 countries played Fantasy Asian Cup. This shows fantasy football has a global appeal
• 90% of users are likely to join the next Fantasy Asian Cup in 3 years time
• 70% of users feel playing Fantasy Asian Cup has increased their interest in Asian Cup significantly.
Case Study: Fantasy Asian Cup 2011 Increased TV
Viewership
FACTS & FIGURES
User survey from Fantasy Asian Cup 2011 reveals that more than 60% of fans feel playing fantasy football have increased their interest in the tournament and increased their viewings of the matches on TV
• “It was a pleasure having to work with Fantasy4All/FanXT during the intense period of the (Asian Cup) tournament. We were happy to have experience their determination and promptness in making sure the success of the project” – Edwin Ng, Marketing Manager, Asian Football Confederation (AFC)
Testimonial: Fantasy AFC Asian Cup 2011
Case Study: Fantasy Football for AFF Suzuki Cup 2012
• Although only 8 countries qualified for Suzuki Cup finals, users from 87 countries participated in this game.
• We achieved as high as 2,623 new users per day.
• 90% of users feel playing this game has increased their interest in Suzuki Cup significantly
• Almost 60% of website visitors are returning visitors, hence fantasy football offers strong user engagement (sticky)
Fantasy Sport Sites Are 3 TIMES More Engaging Than
Top Sites
Websites Pageviews Per User Time on Site (mm:ss) Bounce %
FanDuel.com 18.2 25:12 12.90%
FanXT.com 15.3 21:14 15.60%
RTSports.com 13.4 09:12 16.90%
Yahoo.com 5.73 07:43 31.60%
Cnn.com 3.18 05:05 50.50%
Wikipedia.org 3.67 04:30 53.90%
Espn.com 5.65 07:45 32.00%
Fantasy sport websites get
3 TIMES more pageviews per user
and 3 TIMES more stickiness
Data taken from Alexa.com – Feb 2014
Fantasy Sport Demographic – A Marketer’s
Dream
The average fantasy sports player is mainly male, between the ages of 18 and 49 and boasts above-average income and education levels--in other words, a marketer's dream.
Reference:http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html
FACTS & FIGURES
comScore's analysis
found that an average
of 4.7 million Americans
per month visited
fantasy content . On
average, these users
spent 93 minutes
viewing 219 pages of
fantasy sports content
in a given month.
Fantasy Sport Demographic – A Marketer’s
Dream
Fantasy sports players are: 12 percent more likely to have children More likely to earn $50,000 – $75,000 a year 84 percent more likely than the average U.S.
adult to buy movie tickets online 67 percent more likely to purchase credit cards
online 66 percent more likely to purchase insurance
online 60 percent more likely to purchase home
electronics online 58 percent more likely to purchase event tickets
onlineReference:
http://atlantadailyworld.com/2013/12/11/fantasy-sports-scores-with-mobile-and-online-users/
FACTS & FIGURES
“Between October 2003
and May 2004, 7 million
Americans visited on
average 200 fantasy
sports Web pages per
person per month.
Standard sports visits
turned 107 pages,
entertainment 148
pages, and news sites
only 75 pages a month”
– From News.com
Case Study: NFL TV Ratings Hit a Record Thanks to Fantasy Football
• The article (left) explains on how fantasy football (American) has helped to increase TV ratings in NFL
• We have done countless market surveys and all have shown that fantasy football increases fans’ interest to follow NOT ONLY high profile matches but unpopular matches, just because their fantasy players are playing in those matches
Ref: http://articles.latimes.com/2010/dec/19/entertainment/la-et-1219-nfl-fantasy-20101219
Case Study: From Fantasy to Reality - The Impact of Fantasy Football
• The article (left) reports about a 2011 study that evidently found a relationship between NFL players starting in a high percentage of fantasy leagues for that particular week and the TV rating for that particular game
• This mean that fantasy football fans watch more football to see their fantasy players perform, even in less popular games
Ref: http://www.misixinc.com/misixblog/2011/11/17/from-fantasy-to-reality-the-impact-of-fantasy-football.html
Case Study: Title Sponsorship on Fantasy Football
1. Phones 4u (www.phones4u.co.uk) was the title sponsor for the official football game for The Championship for 2012/13 season
2. More than 100,000 users participated in the game
Case Study: Betway Sponsors Fantasy Football of Trinity’s
Mirror for £600,000
• Online betting company, Betway is to sponsor Trinity’ Mirror’s fantasy football competition in a 3-year deal worth £600,000 (USD964,000)
• The sponsorship package will involve Mirror Fantasy Football being branded with the Betway logo and marks the betting company’s first “significant” UK sponsorship
• Website: https://fantasyfootball.mirror.co.uk/
Ref: http://www.mediaweek.co.uk/news/1145982/Trinity-Mirror-
signs-Betway-new-fantasy-football-platform/
Case Study: 12 Sponsors for Fantasy NFL on Yahoo Sports, ESPN
& CBSSports.com• List of sponsors for fantasy football at
CBSSports, ESPN and Yahoo Sports
• It took less than 2 weeks for CBS and Yahoo Sports to sell all their fantasy football online ads
• Sponsorship value range from high six figures to USD3 million
• Yahoo Sports has 15% increase in fantasy football registration
Ref: http://adage.com/article/media/lockout-marketers-rush-
back-fantasy-football/229550/
Case Study: Toyota Sponsors Fantasy Football at Yahoo Sports for 5
Years Consecutively
• It's the Toyota’s fifth year as a Yahoo fantasy football (American) sponsor.
• Toyota credits its five-year sponsorship with driving significant lift in brand metrics and traffic to its mobile and websites.
• “Yahoo Fantasy Football is a diverse audience that is incredibly passionate and engaged. It's hard to find programs online that offer the same level of built-in reach and engagement,“ said Toyota Senior Media Strategist Kim Kyaw.
Ref: http://www.clickz.com/clickz/news/2108273/toyota-bets-
yahoos-strength-fantasy-football
Sponsorship Recall Is Directly Proportionate To Engagement
The more fanatic/engaged are the sports fans, the better they can recall your brand
This means fantasy sport is an effective branding tool for fans to recall your brand
High Engagement Offers High Intent To Purchase
• The more fanatic/engaged the sports fans, the higher chance they will purchase your product
• This shows fantasy sport is an effective sales tool for fans to purchase your product
Fantasy World Cup Features on Website, Facebook, iPhone &
Android Platforms
• Platforms – website, Facebook, iPhone, Android
• Fantasy team management• Prediction game• Create/invite/join private leagues• Friends ranking• Friends invite• Players’ statistics – in table and graph• Live scores• Schedule & results• Virtual medals & trophies• Football’s manager experience level and
rank’s insignia• Social media integration• Newsletter engine• Most added/dropped players list• Dream team selection• Facebook login option• Multi language
Your sponsors’ banners
Prediction game sign-
up
Video player
Players graph
analysis
Fantasy Football
For World Cup –
Web Version
DEMOhttp://fantasywcdemo.fanxt.com
Login: [email protected]
Password: jmsb1210
Users photo and badges and
achievements
Sponsors’ logos on virtual
stadium
Your sponsors’ banners
Players list
Your sponsors’
virtual billboard
Fantasy Football
For World Cup –
Web Version
DEMOhttp://fantasywcdemo.fanxt.com
Login: [email protected]
Password: jmsb1210
Fantasy Football For World Cup – Animated Virtual Billboard NEW
See the animation in action:www.fanxt.com/fantasyeplstage/main_pub.php
Your sponsors’
logo & brand on the virtual
billboards
USER SPENDS THE MOST TIME
VIEWING THE VIRTUAL STADIUM
IN FANTASY FOOTBALL
The virtual billboards offer ultra-high
visibility for your brand
Users photo and badges and
achievements
FB comments
Video player
Fantasy Football
For World Cup –
Facebook Version
Your sponsors’ logos on virtual
stadium
Your sponsors’
virtual billboard
Fantasy Football
For World Cup –
Facebook Version
Latest news with large
photo
Your sponsors’ banners
Latest photos
Latest news
Video player
Upcomingand last matches
Your sponsors’
logo
World Cup Minisite
DEMOhttp://worldcup.fantasy4all.com/
Your sponsors’ banners
Your sponsors’ banners
Players photo
Team statistics
Team history
World Cup Minisite
DEMOhttp://worldcup.fantasy4all.com/
Title Sponsorship - Sample
BRAND VISIBILITY ON APPLE
APP STORE AND GOOGLE PLAY
With title sponsorship, you could get
your brand on Apple App Store and
Google Play store
Email Newsletter
• You can send email newsletters before, during, and after World Cup
• You may place your ads or sponsors’ ads in the newsletter
• You may also conduct market surveys
No Legal Issue In Using the Term “World Cup”
1. The term “World Cup” is considered a generic and non-trademarkable mark because there are many World Cup competitions in the world. For example, Rugby World Cup, Cycling World Cup, Cricket World Cup and more
2. However, “FIFA World Cup”, “2014 FIFA World Cup Brazil”, 2014 FIFA World Cup” are trademarks of FIFA. Also the World Cup Brazil logo, mascot and the FIFA World Cup trophy are copyright images of FIFA
3. Therefore, you could run a successful Fantasy Football for World Cup game by using the term “Fantasy World Cup” without the use of their official logo and images
Fantasy4All & FanXTTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.FanXT.com / www.Fantasy4All.com
No Legal Issue In Using Players’ Names
Source:
http://www.ccjer.
org/fantasy-
sports-providers-
win-the-right-to-
use-players-
names-and-
statistics.html
Fantasy4All & FanXTTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.FanXT.com / www.Fantasy4All.com
No Legal Issue In Using Players’ Names
Source:
http://www.winst
on.com/index.cf
m?contentid=34
&itemid=2540
FAQs
1. When can we launch these World Cup digital applications?You can launch as soon as possible, even now. Our team can setup the whole applications in 2 weeks time
2. Can we use our own URL?Yes of course. You should use your own URL like http://fantasy.mycompany.com and the users will only see your URL in the fantasy football game. Your IT department only need to point the URL to our server’s IP address that will be provided to you
3. Where do you get the match statistics to support the digital applications?We integrate the statistics from data providers such as GSM, OptaSports, PA Sport. The stats are updated live and automatically
4. How shall we put fantasy value to each of the players in the fantasy football?We obtain the value or virtual price for each players by referring to website like www.transfermarkt.com. For players that we couldn’t find in transfermarkt.com, we deduce a fair value for that player by referring to the highest and lowest price for all players
5. Can we use your Apple and Google Play app stores account to upload our World Cup apps?Yes, you can. We can provide this free of charge
6. Can you provide customer support?Yes, we can provide customer support service via email in English only. This is free of charge
FAQs
1. Could we display banner advertisements on the digital media applications?Yes. We shall provide you access to our banner advertising server so that you can login and upload or change the online or mobile banners as soon as you want. Our ad server is running on OpenX, (www.openx.com), the most popular ad server in the world. You could also generate reports like,
• Number of impressions• Number of clicks• Click-thru rates• Start-end of each campaign
2. What banner formats and sizes are supported?Banner formats are JPG, PNG, Flash, HTML. The recommended banner sizes are,
• Leaderboard – 728x90 and 468x60• Rectangle – 300x250• Skyscraper - 120 x 600• Mobile ad (iPhone, Android) - 300 x 50
3. Can you provide customer support?Yes, we can provide customer support service via email in English only. This is free of charge
LET US DO THE HARD WORKWe are known for our excellent service level to our clients. We strive so that you thrive
Our Deliverables
1. We shall graphically design all the digital applications to look and feel like your brand, colour, theme
2. We shall develop, design, setup, manage, host and translate all applications
3. We can are able to deliver all works in 2 weeks time. Language translation (other than English) will take additional 1 week
LET US DO THE HARD WORKWe are known for our excellent service level to our clients. We strive so that you thrive
Our 100% Uptime & Redundant IT Infrastructure
1. Our servers are hosted by SoftLayer(www.softlayer.com), an IBM company in Dallas U.S
2. Their IT infrastructure is 100% redundant with 100% uptime
3. Our servers are monitored 24/7 by their reliable support team
4. Our servers are cloud-based, meaning we could instantly upgrade them to meet the traffic demands
Who Is FanXT?
• FanXT is an international award-winning digital sports media company that develops the Internet and mobile rights of sport leagues around the world via the provisioning of official websites, official mobile apps, Facebook apps, fantasy sport games, smart TV apps and beyond
• Has a combination of 7 years experience in developing & managing digital media on web, Facebook, iPhone, Android & smart TV
Corporate Advisor
• Jeff Hoffman, Co-Founder &Ex-CEO of Priceline.com, USD30 billion company (owner of Booking.com)
Jeff Hoffman
Advisor of FanXT
We Are An Official Fantasy Sport & Digital Media Provider
• We are the Official Fantasy Football Provider for Veikkausliiga, Finland's Top Division Football League
• We are the Official Fantasy Football Provider for Hong Kong First Division Football League
• Official Fantasy Football Provider for India I-League, Top Division Football
• Official Digital Media Provider for Taiwan Intercity Football League
• Official Fantasy Football & Digital Media Provider for Philippines United Football League
Testimonials
• From preparation to launch, it has been a great experience working with the FanXT team. Hong Kong Football Association (HKFA) is delighted with the partnership - Pearl Renée Chow, Head of Marketing & Communications, Hong Kong Football Association
• The UFL is the first Philippine sporting event to have a fantasy application and we are thankful to FanXT for making this dream a reality. Working with them has been very smooth and efficient as we both share the same vision of deepening the sporting culture of the fans – Coco Torre, Marketing Manager, United Football League
Countries Clients & Partners
U.K
Australia
Finland
South Korea
Singapore
Malaysia
Vietnam
India
GLOBAL
RECOGNITION
We have worked with
world-class partners
and clients across the
world
Clients We Worked With & Distribution Partners
Why We Can Deliver?
Just Mobile Sdn. Bhd.Tel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.JustMobileInc.com
Because we have delivered to these clients,
1.We are the Official Digital Media Provider for Taiwan Intercity Football League
2.Official Digital Media Provider for Philippines United Football League
3.Official Fantasy Football Provider for Veikkausliiga, Finland's Top Division Football League
4.Official Fantasy Football Provider for Hong Kong First Division Football League
5.Official Fantasy Football Provider for India I-League
WE’RE READY TO
HELP YOU ACHIEVE
YOUR GOALS
THROUGH FANTASY
SPORTS
Call us now and let us
show you how our
sports solutions can
achieve your marketing
and business goals
Contact Us
FanXT Ltd (UK)Tel: +44 (20) 7692 8301Email: [email protected]
Just Mobile Sdn Bhd (Malaysia)Tel: +603 9222 4989Email: [email protected]
