White Hat SEO

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Search Engine Optimization Great Content Deserves Great Ranking http://www.10seos.com/

Transcript of White Hat SEO

Page 1: White Hat SEO

http://www.10seos.com/

Search Engine OptimizationGreat Content Deserves Great Ranking

Page 2: White Hat SEO

http://www.10seos.com/

Introduction “Building a site without SEO is like building a

road without direction”.

Truly said, isn’t it? Millions of business owners

or website owners are in this dilemma that

despite of a well designed website why are they

not able to attract better traffic? Why is their

website stagnant or stuck in the throng of other

similar websites? So the reason is simple and

sure that they are still deprived of this online

marketing technique which has now become the

biggest promotional tool for the companies to

rank their sites on top and have the maximum

viewers.

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What Is SEO ? Search Engine Optimization is the online marketing

technique in which the ranking of your site is improved

such that it falls in the top results of the organic search

results of the search engine.  

Many users who prefer internet for searching any

information they never go to the second page of Google as

they get the useful information in the top ten results only.

So if your site is not on the first page of any search engine

then it is not going to give you any profit or popularity.

Search engines use two techniques :

crawling : In this technique the search engine covers the

entire site.

 Indexing : Search engine gets the pages in the index of

search engine.

Hence there are some steps or techniques which SEO

provides to fulfil the requirements of the search engines.

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Different Types of SEO Practices As now we have understood what SEO is so let us throw some

light on how these seo firms carry out this process. What are the actual practices?

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White Hat SEO

White Hat SEO means a technique in which

the ranking of your site is improved

maintaining its integrity and following the

guidelines of the search engine legally.

This technique includes providing a quality

content which is related to your website.

Using relevant keywords and keyword rich

meta tags.

Giving back links such that users are

directed to such sites where they can get

more knowledge.

Use enough links such that users can

return back to your site  and are not

stuck on the other site only.  

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Black Hat SEO Black Hat seo means a technique in which illegal

methods are used to rank the website on top without

following the protocols of the search engine.

If you are new in this field then beware of such firms

which follow such techniques which say that they can

rank your site on top tomorrow only.

This technique includes using hidden content which

means using stuffed keywords within the code of the

site which are not visible to the end user.

Using doorway or gateway pages which redirect the

search engine to those fake pages which are stuffed

with content and keywords.

Link Farming technique is used sometimes which is

highly risky because link farms are free pages which

have a list of unrelated websites. This can ban your

site in the search engine results.

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Grey Hat SEO Grey Hat technique is that in which the procedure

used is technically legal but is not so perfect like white

hat seo techniques. These can some day fall in black

hat seo category.

SEO squatting is the major process in which expired

domains are bought and then added with some content

and backlinks to your site.

Redesigning the website is another trick as it makes

Google feel that the website is up to date even if the

content is old.

Using unassociated keywords to fool the bots of search

engine and make them think that they are associated is

one more technique of grey hat seo.

Spun content usage is the also one of the method of

grey hat seo in which the same content from some

other website is used only changing some of the

keywords so that the search engine cannot understand.

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These were some of the practices used in performing seo of the websites. All the techniques have their own value but white hat technique is the most recommended one as it will always give long lasting results.

Best seo companies

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