White Chalk Road - Google Connect AdWords Presentation
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Transcript of White Chalk Road - Google Connect AdWords Presentation
![Page 1: White Chalk Road - Google Connect AdWords Presentation](https://reader035.fdocuments.net/reader035/viewer/2022062901/58f117601a28ab77058b45dd/html5/thumbnails/1.jpg)
Google Partners Connect Event – 19th October 2016
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Welcome to White Chalk Road
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Selection of our 45 clients:
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• Google AdWords• Bing Ads• Facebook Ads• LinkedIn Ads• Banner Ads (anywhere)
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• Google Local• Google Organic
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• Anywhere on the Internet
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The Best Way to Increase YOUR Online Sales?
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Why businesses need online marketing
- 80% of searches for products and services happen online
- Consumers have too many choices, unless you’re there to remind them that you exist they’ll go somewhere else
- Highest ROI rates compared to other marketing activities
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Fact: Organic (SEO) vs. Paid Search
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Our Process for Paid Advertising
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Why businesses need White Chalk Road
- We’re specialists – not an add on service- Business and marketing background vs IT- Dedicated account managers- Low account manager to client ration (average of 10)- Work done in-house not outsourced- Transparent communication- ROI & Value Focused- We genuinely care about your business
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What we can achieve! Paid Advertising for WPA Mercedes-Benz
The Challenge-Working with another provider but limited success-Limited reporting with a lack of transparency-Unsure about the effectiveness of Google AdWords
The Results- Noticeable increase in foot traffic to all dealerships- Client very happy with management and reporting- Ad spend was producing a return for their business
How we did it?- Eliminate wasted clicks, setting up goals and tracking, rewrite and position ads, constant review & improvements
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What we can achieve! Paid Advertising for Snap Printing
The Challenge-Working with another provider but limited success-Limited reporting with a lack of transparency
The Results- Increased click through rate from 0.63% to 1.62%- Saved over 35,000 wasted clicks- Managed 3 online banner advertising campaigns improving results with each campaign:- Conversion rate increased from 1.4% for the first campaign to 9.8% in the third campaign
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Reporting Dashboard
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Reporting Dashboard
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Reporting Dashboard
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Final Questions
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GOOGLE PARTNERS CONNECT OFFER
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GOOGLE PARTNERS BONUS OFFER