Whistler Blackcomb Graphics Standards Manual

Graphic Standards Manual2009-2010

WHISTLER Blackcomb

Corporate Needs

Directives Needs

Logo ConceptWhistler Blackcomb is most famous for their peak-to-peak gondola. The mountains in the logo represent the different peaks emerging as one. The positive and negative space works really well between the blue and the white. Both colors are key colors on a perfect bluebird day. The shape of the logo and all the elements are perfectly symmetrical, with opposite colors in each place.

Logo ElementsThe logo elements consist of sharp hard lines with a contrast of a curvy “W”. The colors are blue and white. The overall shape of the logo is a diamond, to represent the diamonds that sparkle on the snow on a bluebird day

Whistler Blackcomb is a world renounced Ski Resort. Whistler Blackcomb is endur-ing, reliable and knowlable. The corporation is very trusted and a leader in the indus-try. The corporation logo is in dire need to be re-designed. The existing logo dose not represent or symbolizes Whistler Blackcomb. Whistler is a great Ski Resort and needs a great new logo. The corporation needs a completely new trademark. It must say to the consumer that this is the best ski resort in the world.

The direction Whistler Blackcomb needs to go is higher. Their existing logo is out dated and does not represent the company. Whistler must say that they stand for something with a strong set of ethical values. With a new logo the idea can be conveyed through a new symbol. With designing a new logo Whistler can tell its demographic to recognize that Whistler Blackcomb is the best ski resort in the world. A new logo with a simple design will let the skier feel excited to ski Whistler.

Introduction

The Of�cial Alpine Skiing Venue for the

WHISTLER BLACKCOMB2010 Olympic and Paralympic Winter Games

�e Clear Space around the corporate logo is designated by the increment de�ned as “x”. “x” is the element de�ned by the lower le� and right bound-aries of the logos snowcap. Maintaining this space around the edge of the logo will de�ne the logo zone. No other graphics nor text should come in the area of the clear space.

�e Horizontal Version of the corporate signa-ture should be used in Applications which look the best. �is version should be used on the Gondola Signage and Letterheads.

�e Stacked Version of the corporate signature is the primary identity. �is logo design should be used on all internal and external communications. �ese communications include: Employee Jacket Applications, Li� Tickets, Brochures, and Season passes.

�is is the logo which includes the company’s tagline, “�e O�cial Alpine Skiing Venue for the 2010 Olympic and Paralmpic Winter Games”. �is design looks good with letterhead, stationery, and envelopes.

THE STACKED VERSION

THE HORIZONTAL VERSION

WHISTLER BLACKCOMBClear Space Speci�cations

WHISTLER BLACKCOMBLogo Variations

“x”

“x”

“x”“x”“x”“x”

“x”

“x”

Clear Space/Variations



WHISTLER Blackcomb

WHISTLER Blackcomb

WHISTLER BLACKCOMB

WHISTLER BLACKCOMB

WHISTLER BLACKCOMB

“.07”“.07”

Color/ Text



Contact

Support Typography

Toll Free Number: 1.800.425.9909

Webite= www.whistlerblackcomb.com

Intrawest Corporation3467-200 Burrard StreetVancouver, BC Canada

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

The type od font used is a san serif font, Oldstyle. The reson this font is used is so the viewer can easily see the type face.

C = 3 8 M = 2 8 Y = 3 4 M = 1 C = 0 M = 0 Y = 0 M = 1 0 0 C = 0 M = 0 Y = 0 M = 1

PANTONE 313 EC PANTONE 9713 EC PANTONE 003 EC

WHISTLER BLACKCOMB

WHISTLER Blackcomb

2.3 in”

.04 in”.04 in”

3.4 in”

1.2 in”

.04 in”.04 in”

2.3 in”

.04 in”.04 in”

3.4 in”

1.2 in” .04 in”.04 in”

SMALLEST SIZE:WIDTH: 1 inchHEIGHT: 1.5inch X: 131.45 pt.Y: 478.71 pt.

Corporate Signature and Primary Idetity

Horizontal Version

Largest size can be up to 5 by 8 feet.This logo looks really pleasing when the logo is blown up to a large size. The logo can be as large as one desires. It can be placed on a side of a resort shuttle or on a billboard.

SMALLEST SIZE:WIDTH: 3” in.HEIGHT: 1.5” IN.X:241.21 pt.Y: 117.71 pt

The Horizontal Version of the Whistler Blackcomb logo looks the best on the signage, like the gondola.

3.50”

2.50”

3.50”

2.5”

WHISTLER BLACKCOMB

Size Speci�cations



WHISTLER Blackcomb

Stationery



left margin 1.25

right margin 1.25

June, 25,2008

4.50

” in.

8 1/2”

9.50”in.

Letterhead

Envelope

�e date should start at the top with the address fourlines down from the date. Paragraphs should be single-spaced. A double-line space separates the paragraphs.

�e paper size should always be 8 1/2” by 11”.

�e Letterhead should always be folded inside the envelope, in a three fold horizontial direction. 11

”

�e Monarch Stationeryis 7 1/4” by 10 1/2” amd the le� margin is 1.2”�e monarch stationery is for executive use.

SR #20 envelope*�e enevelope is printed on 25# Beckett Concept Vellum Glacier Mist with fonts from the Birch Family.

WHISTLER Blackcomb

WHISTLER Blackcomb

WHISTLER Blackcomb

�is is copyrite by Intrawest Privacy PolicyIntrawest Corporation 4545 - 200 Burrard Street, Vancouver, BC Canada V6C 3L6

1 .800.245.9999 www.whistlerblackcomb.com

3.5”

2”

Front

FAX: [email protected]

3.5”

2”

Back

�ese business cards represent what the company’s corporate identity. �e size specs are 2 inches length and 3.5 inches wide, which is the standard size for a business card. �e Whistler’s logo takes up the whole back and the front is a smaller logo with larger text of Whistler Blackcomb.

FONT: Birch STD, regular SIZE: 10 point

�e back of the Business Card consists of the stacked version of Whistler Blackcomb corporate signature. �e background is all white. �is design is really simple and clean and shows the corporate logo.

All of the information of the employee is located on the front. �e name. Job title. E-mail address, street address, fax, cell, and o�ce number is all located on the card in 10-point font. �e font that’s used is Birch STD regular.

WHISTLER Blackcomb

President, David Brownlie

WHISTLER Blackcomb

o. 780.564.7850c. 780.573.9980f. [email protected]

Intrawest Corporation 4545 - 200 Burrard StreetVancouver, BC Canada V6C 3L6 WHISTLER

Blackcomb

Business Cards



WHISTLER Blackcomb

WHISTLER Blackcomb

WH

IST

LE

R

Zoomed in Zipper

HEIGH: 1.0 in”WIDTH: 0.5 in”

FRONT

BACK

HEIGH: 2..5 Ft. WIDTH: 1.5 Ft.

Back Jacket Logo Design

Front Jacket Logo DesignJacket Zipper Design

Hood Liner Synathic Fur Jacket Color Speci�cations

COLOR: BLUE-BIRD BLUE

COLOR:ALPINE WHITERUCED SHEARED FAUX FUR

1.5 Ft.

Jacket Application

�e Whistler Blackcomb employee jacket is for li�ys, ski instructors, and guest services. �ese jackets are easy to spot on the mountain. If any skiier or snowboarder has any ques-tions about where to go, or what time li�s shut down for the day, the jackets are easy to spot. �e design of this jacket are blue and white with a vertical diagonal design where on one side the jacket is blue and the other white.

11 in”

1.5 Ft.

11 in”

�e logo on the back of the jacket is very large, which takes up the whole back. �e logo size will vary with jacket size, small, medium, large and extra large. �e zipper has the logo as well, with size dimensions 1 in’ by 0.5 in”. On the front of the jacket, the le� arm has the typeface“Whistler” going down from the shoulder to fore-arm . On the right side, on the heart is also the Whistler Blackcomb logo.

�e jacket is fully waterproof and seam sealed. �e fur-liner or hood is synthetic fur and keeps you warm on cold days.

C=78, M=24, K=0

WHITE

Employee Jacket DesignsWHISTLER BLACKCOMB



WHISTLER Blackcomb

WHISTLER Blackcomb

3.5 ft.

2.5

ft.

Gondola

The Whistler Blackcomb signage should prominently feature the Whistler Blackcomb logo in Black and White and also C=78, M=24, Y=6, K=0, when ever possible. Building and gondola signage restrictions apply, only black, white and C=78, M=24, Y=6, K=0 can be used. The symbol must be included with the signage.

The dimensions for the gondola signage must be 2.5 feet. By 3.5 feet. The logo signage should be placed both front, back, left and right side of the gondola. On the gondola the horizontal version must me used.

Height = 2.5 feetWidth = 3.5 feet

DimensionsC=78, M=24, Y=6, K=0

Color

WHISTLER BLACKCOMB

WHISTLER BLACKCOMB

Signage



WHISTLER

WHISTLER BLACKCOMB

.025”

0.25”

Applications

Thank you!!!PLACESTAMPHERE

6.0” in.

3.5”

in.

2.5”

in.

6.0” in.

Whistler Blackcomb would like to thank you for skiing at our resort. We really appreciate your business! To show our support, the next time you visit Whistler Blackcomb we will give you 30% o� your next li� ticket.

-�ank you,Whistler blackcomb

WHISTLER Blackcomb

WHISTLER BLACKCOMB

FRONT BACK

POST CARDS

SUNGLASSES

WHISTLER BLACKCOMB2010 Olympic and Paralympic Winter GamesThe Of�cial Alpine Skiing Venue for the

WHISTLER Blackcomb

Whistler Blackcomb Graphics Standards Manual

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