Whispering To Be Heard The Art and Science of Buzz Marketing Tour Guide Joseph Carrabis CRO and...
-
date post
19-Dec-2015 -
Category
Documents
-
view
215 -
download
0
Transcript of Whispering To Be Heard The Art and Science of Buzz Marketing Tour Guide Joseph Carrabis CRO and...
Whispering To Be HeardThe Art and Science of Buzz Marketing
Tour GuideJoseph Carrabis
CRO and FounderThe NextStage Companies
A Little About Your Tour Guide
"...programmable device..." and "...how a person is thinking."
NextStage Receives First Patent
WebsitesEmail Marketing
Social MediaBest Practices (50%+)
Media Planning and BuyingWord of Mouth
VideoPaid Search
Routinely provide 37%+ ROI
Yes, You Can Predict Viral Marketing
• How many individuals does the campaign need to start with (seed)?
• How fast will the campaign spread (propagation factor)?
• How will the campaign spread (vectors)? • How large a group is required to sustain the
propagation (viral burden)? • What is the campaign's goal (maintenance factor)? • How large a group is required to sustain the campaign
once the goal is achieved (threshold point)? • At what point is the campaign too successful
(saturation point)?
3 Rules for Creating Buzz
• Do you want a mobile or static audience to get a message out quickly? (trick question warning)
• Start with a general message
• Change the message every X hours or Y miles
What Are We Searching For?
1. Truth – I don’t have to agree, I have to believe
2. Meaning – Explain it so I can understand it
3. Wisdom – I won’t have to work as hard to survive
Control Your Hive
1. You control the message – upper limit on how far your message will travel and number of people that will engage with your message
2. You don’t control the message – no limits, also innovation and learning.
How Do You Herd Cats?
• Bloggers, influence and your brand • Controlling a brand conversation • Mr. Engineer? Facebook is on line 1
Summary
• Wisdom-Knowledge-Information
• Simple-Simple-Simple is the new Location-Location-Location
• Control the conversation overtly or covertly, but control it you must
• Keep them focused but not on you
Whispering To Be HeardThe Art and Science of Buzz Marketing
Tour GuideJoseph Carrabis
CRO and FounderThe NextStage Companies