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When push comes to shove, it may be extremely difficult to stay relevant, consistent, andengaged across the major social media platforms on a daily basis, and employing a strategy inorder to tackle them successfully could be in order.

Looking at one aspect of this on IFB today,the question at hand is whether you shouldfocus on the platform that has already givenyou the most followers, or dedicate yourtime to expanding upon your presence andinfluence on the others.

Five bloggers who have incredible socialmedia prowess, lent some insight into theirtactics and gave valuable advice, foundbelow:

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Where Should You Focus YourSocial Media Efforts?By: Julia DiNardo

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Eileen Dautruche,Miss Whoever You Are“I definitely think you should focus on platforms where you have a strong and captiveaudience.

You have followers there for a reason and if they trust your voice,

opinion, and/or aesthetic, devoting time and energy to ensure you’re

providing them with engaging and relevant content is always worth it.

That said, you don’t want to neglect the platforms where you may not reign supreme! Thinkof it as an opportunity, and challenge yourself by trying to build that audience, given you havethe energy and time for it. I have a 70/30 split, in terms of focus between my strongplatforms and the weaker ones when I try to devote time and resources to grow on thoseplatforms.”

Tori Mistick, Wear.Wag.Repeat.“Developing a social media strategy for your personal blog should be given as much thoughtas a social media plan for a client.

Not every social network is the right fit for everyone, so it’s important

to evaluate where your time will be best spent.

For me and Wear. Wag. Repeat., that’s Pinterest. My blog is about a year and a half old nowand I’ve had Google analytics installed on it since day one. I started to notice that I wasgetting a lot of traffic from Pinterest, so I started purposefully writing my posts and editingmy images to encourage more pinning. On the other hand, I totally neglect my Facebook fanpage for Wear. Wag. Repeat. because it doesn’t seem to drive very much traffic.

None of us have very much free time, so I recommend choosing one or two social networks tofocus on rather than spreading yourself really thin across 10 platforms and only having ahandful of followers on each. In this case less is more, you can develop a stronger communityby focusing your efforts.”

Megan Zietz, TFDiaries“I personally work on one platform at at time. I get my numbers to a place I’m happy with forthe moment and move on to the next, making it somewhat like a cycle. It helps me stayconnected to my readers from each platform without dedicating a huge chunk of time to justone.”

Vera Sweeney, Lady and the Blog“I know this will be frowned upon by most, but I make sure to spend time each day on all ofmy social media platforms. I carve out about two hours a day to ensure I engage withmembers from the Twitter, Pinterest, Facebook, YouTube and Instagram communities. Eversince Facebook changed its algorithm limiting my readership to 1-3% of my actual

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audience base, I realized that I can not solely rely on any one platform.

One change in Facebook’s back end has permanently ruined my reach

on their site. Imagine if I didn’t have the other outlets as backup?

It was a hard lesson learned and one that I will never forget. I don’t pay for the rights to usethese social media sites. I don’t have a say in their policies. Therefore, I have to be sure thatmy bases are covered in case another platform decides to change the way they display theirmessages. It’s time consuming, but it’s worth it.”

Lara Eurdolian, Pretty Connected“You should always be open to evolving. And checking your analytics and engagement level oneach network to see what’s worth investing your time in.

Whenever a new social network comes out it’s intimidating to start at

zero followers but it’s important to give the major ones a chance while

not neglecting any channel where you have an influence.

For example, to date, I have the most followers on Twitter. This year, I decided I wanted toinvest my time in growing my Instagram — I gave Vine a chance but ultimately didn’t have thebandwidth or time to make fun and creative videos and Instagram seemed to fit my lifestylemore. Growing that channel became more important to me than Twitter since I saw thepotential in being able to use it as a mini blog platform where I could share my thoughts onnew products and event experiences in a more visual way.

I still check my Twitter regularly and respond to my followers, I’m just not as active. As ofnow, I’m slated to have more Instagram followers then Twitter followers by the end of theyear… The important thing is to regularly evaluate your strategy. If I was not getting such anoverwhelming response to the amount of engagement and time I’ve put into Instagram, Iwould have put that time back into Twitter or tried a different platform.”

Which strategy do you employ and why?Which strategy do you employ and why?

[Image credit: Shutterstock.com]

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4LikeLike

September 2, 2014 at 2:02 pm · Reply

September 2, 2014 at 11:52 pm · Reply

September 2, 2014 at 2:19 pm · Reply

September 4, 2014 at 10:27 am · Reply

October 26, 2014 at 10:48 pm · Reply

September 2, 2014 at 2:44 pm · Reply

Jess ZimlichJess Zimlich

Vera makes such a great point! I spend the most time on Instagram, Twitter andFacebook (but this last one is just because I feel like I HAVE to). I would like to rampup my Pinterest efforts, but I haven’t seen much traffic from it!

JoelleJoelle

I do the same as you, Jess – except I am also quite addicted toPinterest. I’m new to the party that is Instagram only because IFINALLY sprung for a shiny new phone that supports it!*embarrassed*http://clothesbutnotquite.com

JoanneJoanne

I tend to spend the most time on Instagram, as my blog is very visual I find it’s thebest way to represent it. With time I feel I should branch out to try other platformsbut for now I’m happy! Great post, thanks for all the opinions/advice!

Joanne | http://www.fashion-oh.blogspot.com

Julia DiNardoJulia DiNardo

Thanks for sharing Joanne!

CHRISTINACHRISTINA

I love your outfit posts on your blog. I think you can really makesomething of Pinterest with your pictures using the right wording!At first you might now see anything, but it’ll pick up. That’s what Idid with a post on my daughter’s curly hair and now Pinterest is mymain traffic source.

TlvBirdieTlvBirdie

It is important to have strong presence on every and each social platform you’vechosen, it is time consuming but eventually it will pay off. You never know where

September 3, 2014 at 4:05 pm · Reply

September 2, 2014 at 2:58 pm · Reply

September 2, 2014 at 3:05 pm · Reply

September 15, 2014 at 4:31 pm · Reply

September 21, 2014 at 7:01 pm · Reply

you can find a new wave of potential followers.These days I put all my efforts for Instagram and Pinterest. As I believe my power isthe unique visual language I offer to my readers.I got this article written on how to improve your visual presence on Instagram with10 useful tips : http://bit.ly/better_instagrammer

Olyhttp://www.tlvbirdie.comhttp://instagram.com/ohnonottoday

Julia DinardoJulia Dinardo

Great point Oly!

zaamissbowtiezaamissbowtie

There’s only so much time available and I find that I can’t create unique content formany platforms and keep them all going at the same time. Instead, I’m trying tofocus on specific platforms and hope to develop a proper audience for each of them.

JohannaJohanna

Is anyone else just sticking around Facebook because you “have to”?! I feel reallystressed keeping up with it, and just do it because everyone has one. Stressing aboutit is taking up way too much time, but I can’t quite bring myself to delete it, either…

AlexAlex

I completely agree!! I feel like I only have my Facebook page becauseI don’t want someone else to take the name. I rarely get muchinteraction with it. I think it almost looks better to not have the pageat all than to have the page and have minimal posts or limitedinteraction.

ChelseyChelsey

Totally! I just recently deleted my FB Page because it was more of aburden than anything. Funny thing is, it remains visible for a littlewhile (I believe 14-30) days before it actually deletes, as I gainedanother like after deleting it lol. But I find that my posts don’t get

September 2, 2014 at 3:48 pm · Reply

September 4, 2014 at 10:28 am · Reply

September 2, 2014 at 10:01 pm · Reply

September 3, 2014 at 7:38 am · Reply

enough reach to keep something I don’t necessarily want ever sincetheir algorithms updated.

Cate AdairCate Adair

This is a terrific article. Just to chime in, my time is mostly spent with Facebook,Pinterest and Twitter.

Julia DiNardoJulia DiNardo

Thanks Cate!

Jacqueline JaxJacqueline Jax

I have to say that google analytics is crucial to discovering what’s working for you.Without that you just don’t know. You could get great response on a certain platformyet no one visits your blog. I have seen a good response from any social media Ispend time on. But I’m very visually focused using lots of pictures with personalcommentary to encourage visits. I try to place different photos on different medias,that’s another way to create a good balance on multiple pages. But if blog visits is thegoal I recommend going heavy on images and video media on your site and sharingpieces to social media to pull people back to you. Keeping a list of -#hashtags atyour desk is always a great idea so when you share you can get some added exposureand be sure to talk about what your blog is all about often. I have even used apps likemagico to make video adds for my blogs. For more fun tips, I do a live radio podcastevery morning at 10a.m est come join me at http://www.avaliveradio.com and joinme on twitter @jacquelinejax my blogs are http://www.jaxcouture.comhttp://www.blondibeach.com and http://www.jacquelinejax.com cheers! Greatarticle.

Paola PascuaPaola Pascua

I’m actually having a hard time to manage all my social media accounts. I loveinstagram but I’m not able to capture interesting snapshots a lot. I would be happy ifyou could recommend things we could normally share besides the usual outfit postswe do I am starting now with twitter, I’m also having a difficult time growing abunch there. I’m really happy this post was shared, it’s quite an interesting topic.

Paola <3

September 3, 2014 at 9:27 am · Reply

September 3, 2014 at 11:18 am · Reply

September 4, 2014 at 10:22 am · Reply

September 3, 2014 at 4:39 pm · Reply

September 3, 2014 at 5:00 pm · Reply

JennyJenny

Laura is right about being open to evolving. As a new blogger it was very scarylooking at certain social numbers, ready to turn in the towel. But diligence does payoff. I think for bloggers, Instagram is an amazing platform to expand your socialcircle and website content.This was a great postJennyhttp://www.atpmoda.com

Sarah BlodgettSarah Blodgett

I actually seem to get the majority of my traffic from Facebook… and I’d really liketo expand to other social media platforms. I would love tips on how to get myYouTube Channel going… if there are any YouTube masters, I would love someadvice…

Kisses,Sarahhttps://www.youtube.com/user/EverydayStarlethttp://everydaystarlet.com/

Julia DiNardoJulia DiNardo

I second that Sarah; I’d really love to build my YouTube channel; ifanyone has experience with it, please chime in!

AnastasiaAnastasia

I have most of the traffic from Google+, not a bad one from Pinterest while FB istotally useless for me and I did my best to change it but so fat it just doesn’t workout.

xxhttp://fashionpeekaboo.com

ToriTori

Thanks again for including me Julia! It’s great to see what everyone else has to say.Vera is so right about Facebook, that’s why I devote such little effort to my fan pagethere. But you never know if another platform could change like that too. As theysay, don’t put all your eggs in one basket!

September 4, 2014 at 9:57 am · Reply

September 3, 2014 at 10:52 pm · Reply

September 4, 2014 at 11:13 pm · Reply

September 4, 2014 at 5:04 am · Reply

Julia DiNardoJulia DiNardo

Thanks so much for your awesome insights Tori; I think there are somany ways to consider managing social media accounts, and Vera’sadvice found here is sound!

TiffanyTiffany

I currently get the majority of my readers from commenting on different blogs andoccasionally joining up on link-up parties. Even though I have more followers on myInstagram than anywhere else, I get very little to no traffic from them, and I’m justcurious to know how can you get more followers to your Instagram and Facebookaccounts?

After reading this, I’m worried that if I start a Facebook page, nobody is going to likeit, even after I harass my family and friends to join the page.

I’ll just stick to Instagram and commenting on blogs for now, since that seems to begetting the most attention.

Tiffanyhttp://www.tragiccouturist.blogspot.com

ShiShi

Hi Tiffany,

I have been using a similar strategy, and really putting my focus intoInstagram. I’ve never been a Twitter user and I really struggle withthat platform, so it’s interesting to read the success others have hadin that area. Maybe we can make it a goal to really focus on oneplatform we aren’t ultra-confident (such as you with facebook) andreally give it a go. Perhaps use the 70-30 strategy mentioned, butmaybe since we’re still building up use and 80-20 and just get it upand running?-Shihttps://livelifeontherun.wordpress.com/

Kizzy Von DollKizzy Von Doll

At the moment, I am enjoying instagram a bit more than some of the others &Pinterest. I go through phases of one being more interesting that the other. I didn’treally take getting my numbers up or interacting as serious as I’m starting to now,so I’m trying to use them all at least a few times a day. With all the facebook

September 5, 2014 at 2:19 am · Reply

September 5, 2014 at 11:17 pm · Reply

September 10, 2014 at 2:01 pm · Reply

September 10, 2014 at 2:02 pm · Reply

changes, it’s become a little harder to expand there as the reach isn’t great. Theywant people to pay for your ‘likers’ to see all your posts which isn’t the best. But, I dotry. I’d like to see higher numbers in them all, so that’s my goal really.

http://www.thedaintydollshouse.blogspot.co.uk/

SononuiSononui

I spend the most time on Instagram too. Cos people in thailand they love to see thepics more than reading text :/

Ella Pretty BlogElla Pretty Blog

I like Vera’s advice about spreading yourself across social media rather than justdepending on one platform. For me personally, I have the strongest followings onInstagram and Pinterest (over 2K) on each – and I naturally enjoy spending a lot oftime daily on Instagram because it really is like micro-blogging. I don’t think itgenerates a lot of traffic to my blog, but I’ve been contacted for a lot of newopportunities through it – so it’s definitely worth my while (not to mention – it’s justso much fun!).

http://www.ellaprettyblog.com

IsokenIsoken

Instagram works best for my blog (really new) and my business(es). Facebook is anautomatic sync share from (I hear this is a no no but Facebook really drives me nuts!lol) Ditto Twitter. Pinterest is great and I wish I could use it more often but I shyaway from the rabbithole effect – I plan to spend 15 minutes and I end up spending 3hours!! Gogle+ seems like it has potential, especially because it isn’t a closed networkbut I’m not sure we have the energy (or know how) just yet.

IsokenIsoken

Instagram works best for my blog (really new) and my business(es). Facebook is anautomatic sync share from (I hear this is a no no but Facebook really drives me nuts!lol) Ditto Twitter. Pinterest is great and I wish I could use it more often but I shyaway from the rabbithole effect – I plan to spend 15 minutes and I end up spending 3hours!! Gogle+ seems like it has potential, especially because it isn’t a closed networkbut I’m not sure we have the energy (or know how) just yet.

http://www.amillionpinks.com

September 13, 2014 at 11:15 pm · Reply

September 14, 2014 at 2:37 pm · Reply

September 21, 2014 at 11:19 am · Reply

JustineJustine

Social media has greatly effected the way information is spread. It think it’s safe tosay that without it, most blogs would not have the audience they do. Unfortunately, Icannot seem to get the hang of it. Maybe I’m not cool enough online, haha. But, afterreading this article, I think I’ll take the advice of picking one platform at a time. Ithink it’ll be Instagram. Instagram is a great visual tool. Next might be Twitter. I’mnot sure how I feel about Google Plus. My blog has been integrated with it, and I justdon’t like the logistics. But, if it might mean more content is being read, I’ll try!

http://youreahautemess.blogspot.com/

atuesdayinaprilatuesdayinapril

I very much enjoyed reading this. I think the biggest take away for me wasrecognizing that each blogger must understand which social media platform worksbest for their blogging needs. Trial and error will enable a blogger to bestunderstand what works for them. It’s always great to hear the thoughts of others!

http://atuesdayinapril.com

HannahHannah

After wanting to start up a fashion blog for ages but always putting it off, I finallybit the bullet a couple weeks ago. This article really hit the nail on the head! It’s sodaunting trying to launch a blog and creating a presence on other social mediaplatforms from scratch. At the moment I’m trying out everything a little to see whatsuits me and my blog as I’m just starting to find my own style.xx

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