WHERE LIFE & CULTURE COLLIDE - 360 Property …...HAWKSBURN VILLAGE GREVILLE STREET VILLAGE TOORAK...

W H E R E L I F E & C U LT U R E C O L L I D E

DISCOVER THE ULTIMATE URBAN LIFESTYLE WITH STUNNING 1, 2 & 3 BEDROOM

LUXURY RESIDENCES AT THE ABSOLUTE EPICENTRE OF MELBOURNE’S MOST

EXCITING & AMENITY-RICH LOCALITY

14 — 18 P O R T E R S T R E E T P R A H R A N

D E V E LO P E D B Y

P R A H R A N O V E R V I E W

SUPERB LOCAL AMENITY & INVESTMENT-FRIENDLY

DEMOGRAPHICS COMBINE TO PRODUCE AN IDEAL APARTMENT

MARKET IN A SUBURB THAT HAS LONG OUTSTRIPPED THE

MILLION DOLLAR MEDIAN HOUSE-PRICE BENCHMARK, & OFFERS

CONSISTENTLY HIGH GROWTH IN APARTMENT VALUES.

Hunter Prahran — Page No. 4

IDEAL AGE BRACKET

High concentration of rentersThe number of people aged 20-34 in Prahran is significantly higher than that of Greater Melbourne. This age group is the ideal demographic for apartment living which is resulting in the strength of apartment sales and rentals within the suburb.

OCCUPATION PROFILE

Professionals make reliable tenantsOver 60% of the population work in either professional or managerial roles, which is the ideal target market from a rental and resale perspective.

Age — 5 year age groups20%

10%

0%

20-24 25-29 30-34 35-39

Prahran Greater Melbourne

Source: Australian Bureau of Statistics 2011 & .id

Occupation of employment

Managers

Professionals

Technicians/Trades

Community/Service

Clerical/Admin

Sales

Drivers/Machinery

Labourers



10% 20% 30% 40%0%

Individual Weekly gross income16%

8%

0%

$1000-$1249 $1250-$1499 $1500-$1999 $2000+



HOUSEHOLDS

Single occupant householdsA large proportion of the population are single people who are the prime target market for renting and buying one and two bedroom apartments.

Household type40%

20%

0%

Couples Couples One parent Other Group Lone/Single with without families families household person children children



INDIVIDUAL INCOME

High concentration of high wealth individualsPrahran’s population is affluent in comparison to that of Greater Melbourne which provides underlying strength in the rental and re-sale markets.

Strong demand for residential apartmentsOver the past five years, Prahran has become the new South Yarra with a very extensive array of new restaurants, bars and cafes opening up making it one of Melbourne’s most attractive lifestyle hot-spots. This has led to the suburb being a strong focus for young professionals, both from a rental and sale perspective.

The following information demonstrate this in resounding fashion.

RENTAL PERFORMANCE

Strong demand for rental properties

Rental returnBased on strong demographic indicators Prahran is a very strong performer from a rental perspective with apartments achieving a very strong rental return of 5.8%.

Vacany rateVacancy rates are also low at 1.9% which essentially represents the natural turnover of tenants within the suburb.

Source: SQM Research

1.9%

5.8%

T R A C K D O W N T H E H I D D E N G E M S O F P R A H R A N & W I N D S O R I N A

V I B R A N T, T A N T A L I S I N G N E T W O R K O F B A C K S T R E E T S & L A N E W A Y S

H U N T O U T C U R I O S I T I E S & C O L L E C T I B L E S I N S E C R E T

C O R N E R S & T I N Y N I C H E S T U C K E D B E H I N D S A N D W I C H S H O P S

& D U M P L I N G R E S T A U R A N T S

T H E L O C A T I O N


A L B E RT PA R K S T K I L DA R OA D

A L F R E DH O S P I TA L

W E S L E Y C O L L E G E

C B D M C GFAW K N E R PA R K

C H A P E L S T R E E T

G R E V I L L E S T R E E T

R OYA L B OTA N I C G A R D E N S


HIGH ST

DANDENONG RD

GREVILLE ST

ST KILDA RD

QUEEN

S RD

MALVERN RD

DOMAIN RD

TOORAK RD

SWAN ST

BRIDGE RD

ALMA RD

CARLISLE ST

FITZROY ST

PO

RTER

ST

CH

AP

EL ST

PU

NT R

D

CH

UR

CH

ST

WILLIA

MS R

D

THE AVEN

UE

CANTERBURY RD

CLAREN

DON

ST

INKERMAN ST

BEACONSFIELD PDE

ACLAND ST

#6

#5, 64

#78

#3, 5, 6, 16, 64, 67

CHAPEL STDINING & BAR

PRECINCT

HAWKSBURNVILLAGE

GREVILLESTREETVILLAGE

TOORAKVILLAGE

ST KILDAENTERTAINMENT

PRECINCT

CARLISLE STVILLAGE

W I N D S O R

TO O R A K

R I C H M O N D

S O U T HM E L B O U R N E

S O U T H BA N K

S O U T H YA R R A

P R A H R A N

S T K I L DA S T K I L DA E A S T

CHAPEL STFASHION

PRECINCT

MELBOURNECBD

FAW K N E R PA R K

1 K M

2 K M

YARRA R IVER

R OYA L B OTA N I CG A R D E N S

M C G

R O D L AV E RA R E N A

A A M I PA R K

F I T Z R OYG A R D E N S

V I C TO R I AG A R D E N S

O R R O N G PA R K

C O M O PA R K

P R I N C E SG A R D E N S

A L M A PA R K

S T K I L DAB OTA N I C A LG A R D E N S

P E A N U T FA R MR E S E R V E

A L B E RT PA R KG O L F C O U R S E

M E L B O U R N E S P O RT S& A Q UAT I C C E N T R E

S T K I L DA P I E R

P O RT P H I L L I P BAY

A L B E RT PA R K

C ATA N I G A R D E N S

CHURCH STHOMEWARES

PRECINCT

PRAHRAN HOTEL

T H E H U N T E R N E I G H B O U R H O O D

R E S T A U R A N T S , C A F E S & B A R SDAY & NIGHT, FOLLOW THE TRAIL FROM YOUR DOOR TO

HUNDREDS OF FANTASTIC PLACES TO EAT, DRINK & BE MERRY

HIGH ST

DANDENONG RD

GREVILLE ST

MALVERN RD

TOORAK RD

ALMA RD

PO

RTER

ST

CH

AP

EL ST

PU

NT R

D

WILLIA

MS R

D

THE AVEN

UE

UNCOMMON

SUSIE WONG

HANK MARVIN

MARKET

MARKET

LANE COFFEE

COSI BAR

RISTORANTE

SQUIRES

LOFT

HANOI HANNAH

DAVID’S

HUTONG

THIRTY EIGHT

CHAIRS

L’HOTEL GITAN

HAWKER HALL

JUNGLE BOY

SAIGON SALLY

YELLOW BIRD CAFE

FONDA MEXICAN

IMPERIAL

FRANCE-SOIR

OSCAR COOPERS

LADRO

ST EDMONDS

BABBLE BAR & CAFE

PIDAPIPO

SCHOOL OF 7 BELLS

MR. MIYAGI & BAR

MORRIS JONES

MR MISTER CAFE

GELATO MESSINA

CHEZ OLIVIER LE BISTRO

CAFE E CUCINA

PRAHRAN HOTEL

WINDSOR HOTEL

FRANCO CHOO’S

THE SMITH

THE EMERSON

TOKYO TINA


From the oh-so-enticing aroma of freshly roasted coffee in the morning to the buzz and bubble of a cool laneway nightspot, Prahran offers a multitude of delectable discoveries for you to track

down and claim as your own. Prowl down Greville Street and take your pick from a herd of eclectic eateries or dive into the Chapel Street hubbub and start assembling a list of favourites from an extraordinary array of sophisticated and culturally diverse dining options. Start a night out, or finish it, at dozens of cool bars, from the relaxed casual to the more upbeat and glamorous.

4

MR. MIYAGI & BAR3

FONDA MEXICAN

5

HAWKER HALL

1

ST EDMONDS

1

2

4

3

5

6

6

UNCOMMON

2

GELATO MESSINA

T H E H U N T E R N E I G H B O U R H O O D

E V E R Y T H I N G A T Y O U R F I N G E R T I P SMELBOURNE’S BEST RETAIL PRECINCT BAR NONE OFFERS

SUMPTUOUS PICKINGS FOR THE TRAINED SHOPPER

HIGH ST

DANDENONG RD

GREVILLE ST

MALVERN RD

TOORAK RD

ALMA RD

PO

RTER

ST

CH

AP

EL ST

PU

NT R

D

WILLIA

MS R

D

THE AVEN

UE

MARS GALLERY

SHAG

CRUMPLER

ALPHA60

GORMAN

JAM FACTORY

MARIMEKKO

SCANLAN & THEODORE

VILLAGE CINEMA

FITNESS FIRST

ONE HOT YOGA

PALACE CINEMA COMO

LULULEMON MAG NATION

LUKE

FURNITURE

BIKRAM

YOGA

THE COOL HUNTER STORE

WOOLWORTHS

PRAN CENTRAL

PRAHRAN MARKET

CHAPEL OFF CHAPEL

THE WINDSOR ANNEX

MELBOURNE BOWLING CLUB

BROMLEY & CO

THE ASTOR THEATRE

CHAPEL TATTOO

DIESEL

GREEN WITH ENVY

SASS AND BIDE

LIFE WITH BIRD

CALIBRE

NIQUE

BIKEBUG

COLES

DAN MURPHY’S

THIRD DRAWER DOWN

THE BEARDED MAN

THE ESSENTIAL

INGREDIENT

ALDI


Welcome to shopping paradise — and warning, you’re going to have to ration yourself, because the streets outside your door are teeming with incredible boutiques, bookstores,

bazaars and body-art Boticellis. From Greville Street’s chic fashion, jewellery and art outlets to the glam international brands and uber-hip local designers of Chapel Street,

Prahran is just bursting with high end, niche shops — as well as plenty of daily essentials in supermarkets, specialty grocers, liquor stores and the legendary Prahran Market.

1

THE COOL HUNTER STORE

6

MARS GALLERY

4

BROMLEY & CO

5

THE WINDSOR ANNEX

1

2

4

65

3

2

THIRD DRAWER DOWN

3

THE BEARDED MAN

3

PRAHRAN MARKET 4

PALACE CINEMA COMO

T A K E Y O U R P I C K O F M E L B O U R N E ’ S B E S T

W I T H I N E A S Y R E A C HEXPERIENCE EXCEPTIONAL LIFESTYLE QUALITY &

CONVENIENCE THAT CANNOT BE MATCHED ANYWHERE ELSE

Just 4km from the Melbourne CBD, Hunter offers outstanding proximity to a wide range of local amenity, as well as incomparable access to the city’s landmark attractions. Enjoy easy walking

distance to Chapel Street, the Prahran Aquatic Centre and a selection of Melbourne’s finest schools. Take advantage of the beautiful surroundings and spectacular outdoor facilities of nearby Fawkner Park, Albert Park Lake and the Royal Melbourne Botanic Gardens. With Prahran Railway

Station right outside and trams running in all directions, take your pick of the city’s best.

1

ALBERT PARK

2

PRAHRAN AQUATIC CENTRE

W I N D S O R

S T K I L DA

TO O R A K

S O U T H YA R R A

P R A H R A N

1min

1min

10mins

10mins

15mins

20mins

9mins

5mins

12mins

CBD11mins

6mins

#6ALBERTPARK ST KILDA

ROAD

WESLEYCOLLEGE

PRAHRANMARKET

PRAHRANAQUATICCENTRE

PALACECINEMA

COMO

15mins

10mins

20mins

FAWKNERPARK

CHAPEL STDINING & BAR

PRECINCT

ST MICHAELSGRAMMAR

CHAPEL STFASHION

PRECINCT

25minsMELBOURNE

GRAMMAR

ROYAL BOTANICGARDENS

YARRA RIVER

ST KILDAENTERTAINMENT

PRECINCT


1

2

3

4

HAWKER HALL

H U N T E R O V E R V I E W


AFFORDABILITY

Prahran sits within some the most expensive areas of Melbourne with surrounding suburbs having

some of the highest median house prices in Victoria.

YARRA R IVER

P O RT P H I L L I P BAY

A L B E RT PA R K

FAW K N E R PA R K

R OYA L B OTA N I CG A R D E N S

ALBERT PARK $1,750,000

PRAHRAN $1,330,000

SOUTH YARRA $1,5300,000

TOORAK $3,400,000

ST KILDA EAST $1,470,000

ARMADALE $2,120,000

CAULFIELD NORTH $1,850,000

MIDDLE PARK $2,290,000

Source: realestate.com.au

With excellent restaurants, cafes,

markets, entertainment & public transport, Prahran ticks every

lifestyle amenity box. Delivering enormous

appeal to a wide demographic range,

its investment potential offers security,

value and growth.

D E S I G N E D B Y T H E A W A R D -W I N N I N G B G A R C H I T E C T U R E ,

H U N T E R P R E S E N T S A U N I Q U E , S I G N A T U R E E X P R E S S I O N O F B E S P O K E A P A R T M E N T

L I V I N G T H A T P A Y S H O M A G E T O T H E E N D U R I N G

A E S T H E T I C S O F P R A H R A N ’S I N D U S T R I A L H E R I T A G E

I N T R O D U C I N G H U N T E R


PORTER ST FACADE — ARTIST IMPRESSION

Strikingly situated in the emerging high density character of Porter Street, Hunter extends in three distinct sections through to Percy Place at the rear.

A four level podium at the front is expressed as a floating box articulated with an asymmetrical grid of concrete beams and columns. Retractable

louvered screens provide protection against the western sun and present a mobile facade that alters appearance throughout the day. With the majority of residences facing north, apartments maximise opportunities for natural

light and take advantage of expansive city views on the upper levels.

COURTYARD — ARTIST IMPRESSIONHunter Prahran — Page No. 28

2 BEDROOM LIVING ROOM — ARTIST IMPRESSIONHunter Prahran — Page No. 30

ONE BEDROOM RESIDENCE — ARTIST IMPRESSIONHunter Prahran — Page No. 32


Practical in use, sophisticated in design, Hunter’s stunning, luxury interiors exude warmth and the ambience of natural light. With liveability as a key focus, spaces

have been designed for activity to flow easily and intuitively. Extended island benches provide zones for families to eat together. Kitchens feature exceptional

European appliances and superb finishes with a designer edge. Perforated metal in overhead joinery and bathroom vanity mirrors creates a wonderful play on light

and gestures to the industrial history of the area.

KITCHEN (UPGRADE) — ARTIST IMPRESSIONHunter Prahran — Page No. 36

BATHROOM — ARTIST IMPRESSION Hunter Prahran — Page No. 39

H U N T E R R O O F T O PRELAX ON TOP OF THE WORLD IN AN EXCEPTIONAL

OUTDOOR SPACE PERFECT FOR ENTERTAINING WITH

EXTRAORDINARY VIEWS OF THE CITY SKYLINE

Whether you are stopping by at the end of the day, working from home, or gathering friends over on the weekend, Hunter’s spectacular rooftop invites you to relax in style, while gazing out

to breathtaking views of the nearby Melbourne CBD. Beautifully landscaped and appointed, Hunter’s rooftop provides the ideal location for a Saturday get-together at the fully equipped

outdoor kitchen, or after-work drinks at the terrace bar. Take a book or your morning coffee out and curl up on the sumptuous day beds. Organise a celebratory feast in stunning dining facilities.

ROOFTOP — ARTIST IMPRESSIONHunter Prahran — Page No. 40

ROOFTOP CLUB — ARTIST IMPRESSIONHunter Prahran — Page No. 42

THE WINDSOR ANNEX

ITUM — DEVELOPERITUM is a highly experienced Melbourne-based property development company,

specialising in luxury residential projects that combine distinctive architecture with high performance locations. Dedicated to converting innovative concepts to reality, the ITUM

team of multi-skilled professionals responds to genuine social needs and trends, creating diverse housing solutions, with a focus on new and sustainable technologies.

BG ARCHITECTURE — ARCHITECTBG Architecture is an award winning, design focused practice with an extensive portfolio

in all facets of residential and commercial architecture. Donna Brzezinski and Adam Grundmann teamed up in 2000 with a combined experience in architecture and interior design and are now well recognised and regarded in the industry for their high quality and creative multi-residential and one off luxury dwelling designs. With a passionate architectural team of diverse talents and disciplines, BG Architecture’s collaborative workspace has fostered an adaptable design culture that is now evident in the highly

successful resolution in their built work throughout Australia and overseas.

360 PROPERTY GROUP — PROJECT SALESAustralia’s leading full-service, residential development sales and marketing agency,

360 Property Group capitalises on over 30 years experience and is responsible for over 15,000 residential apartment sales to date. 360 Property Group’s outstanding reputation has been built on providing expert management on projects from start

to finish, delivering to its clients a comprehensive service unmatched in the industry. With a thorough, sophisticated understanding of the sector and its markets, 360 Property

Group understands the true meaning of getting a residential product right.


T H E T E A M

1

4

5

2

3

Previous projects — 1. Balaclava House (BG); 2. Orama Apartments Port Melbourne (BG); 3. Eden Apartments, Toorak (BG); 4. Hawthorn Black,

Hawthorn East (ITUM); 5. The Walker, South Melbourne (ITUM)

The information contained in this brochure does not constitute a representation by the Vendor or its agent and is provided for information and/or conceptual purposes only. It should not be relied upon or considered as legal or financial advice. Interested

parties must rely on their own enquiries, due diligence and the contract of sale. The images, artists impressions, photos and views contained in this manual are not representative of any apartment or of any size or dimension of any apartment and are included

for conceptual purposes only. The information contained in this brochure is subject to change at any time without notice. The vendor disclaims all liability associated with any reliance by interested parties or purchasers on the accuracy of the contents of this brochure. The vendor’s offer to purchase is subject to the terms of sale set out in the contract of sale. Designed by Studio Caravan.

14 —18 PORTER STREET PRAHRAN VICTORIA 3181 AUSTRALIA

HUNTER PRAHRAN.COM.AU

DISPLAY SUITE PERCY PLACE PRAHAN

VICTORIA 3181 AUSTRALIA

WHERE LIFE & CULTURE COLLIDE - 360 Property …...HAWKSBURN VILLAGE GREVILLE STREET VILLAGE TOORAK...

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Transcript of WHERE LIFE & CULTURE COLLIDE - 360 Property …...HAWKSBURN VILLAGE GREVILLE STREET VILLAGE TOORAK...