Where it all began… Fairtrade Towns in the UK
9
Where it all began… Fairtrade Towns in the UK Meredith Cochra January 2014
description
Where it all began… Fairtrade Towns in the UK. Meredith Cochrane January 2014. The Idea…. 1992 Garstang Oxfam Group begins a Fairtrade campaign April 27 th , 2000 Garstang becomes the first Fairtrade Town. The Result. 579 Fairtrade Towns in the UK - PowerPoint PPT Presentation
Transcript of Where it all began… Fairtrade Towns in the UK
Where it all began…Fairtrade Towns in the UK
Meredith CochraneJanuary 2014
• 1992 Garstang Oxfam Group begins a Fairtrade campaign
• April 27th, 2000 Garstang becomes the first Fairtrade Town
The Idea…
The Result
• 579 Fairtrade Towns in the UK
• Fairtrade towns, cities, villages, islands, boroughs and counties.
• Not only geographic communities: schools, universities, workplaces, and places of worship.
• 1400 Fairtrade Towns, 24 countries
The Impact2002 2012-2013
Recognition of Fairtrade Mark at 25%
Recognition of Fairtrade Mark at 78%
$63 million sales $1.5 billion sales
Fairtrade Bananas introduced 1/3 of bananas purchased are Fairtrade
8 product categories and less than 100 different products
20 product categories and 4500 different products
1.3 million producers in 70 countries
$23.3 million from UK into social premium
The Impact
The Challenges
• Maintain momentum after success
• Stay fun, stay participative
The Opportunities
• Connections and partnerships
• Sense of national community
• Think big, get creative
• Leverage profile for corporate accountability
• Use Fairtrade as a spring board
“It is so encouraging to hear that the Fairtrade movement is expanding in Canada. The fact that people are working to protect livelihood possibilities for small producers and their communities serves to renew hope and strengthen our collective resolve. Together we will struggle for a better and more just world. Let us continue to act together to make sure that everyone can maintain a decent and dignified way of life.”
Arthur Bobb, WINFA
Moving Forward Together
